Archive for the ‘fabric marbling’ Category
It All Started with the Yucca…..Wednesday Work in Progress
This new piece has had an interesting origin…..we were in Cornville , AZ visiting friends, and our driver wanted to stop in the high desert and see about getting some yucca stalks for walking sticks. If you look at the picture, the stalks are what’s left after the gorgeous blooms are done. They are evidently extremely strong and hold a lot of weight. So we have two collected stalks in the car, and I’m thinking, hmmmmm – these could make interesting wall hanging “hangers.” Turns out we got as a gift two really strong, perfect-height-for-hiking sticks from another friend we were off to visit, so I decided to keep these two, one as a walking stick for me (I just need it for balance) and one for a potential hanger for a wall piece.
I was looking at it today, as I was kicking around another weaving piece. It would make a good “topper” for a new piece. I had in mind a set of seasons pieces, and then suddenly I got the thought to create the fabric and weave them all together for a year of seasons.
Here are two samples of some of the weavings I have done with marbled fabrics. The first is my very beginning one, Gaia 1: Interdependence. The second is Gaia 3: Autumn.
All of a sudden the design was in my head, and I sketched it out, something I don’t normally do. Here it is:
Creating the fabric will take some time, and I know with other projects in the pipeline, I won’t get to this until mid-September. Hubby is the main marbler, so he will have his work cut out for him. I will need to also watch the proportions in this piece – ever mindful of Michael Kors and Nina Garcia from Project Runway…..
Stay tuned for progress. In the meantime, here’s a few stories for past weavings in the Gaia series.
Work in Progress – Creating Rhythm
I’ve been practicing a lot of techniques with free motion quilting. With marbled fabrics, it’s almost like your pattern is decided for you – and I love being able to work with that. I discovered a few new things with this piece of green silk. I knew I wanted to see if I could accent the movement that already existed with the marbled pattern, and I wanted to accent the water effect in the piece.
Here’s the piece without anything done to it. I decided to flip the design, so the wave effect would be more prominent. Then it was a case of deciding threads. There are some very light areas in the pattern that I wanted to emphasize, so I figured a lighter thread. I pulled four threads (Superior, of course) and started with the lightest one – and I thought it was jarring – too bright.
I ended up going with a Rainbow multi-colored green thread that I think worked very well. I used that in the very light areas, and then I turned to a dark green silk for the background. The thought here was to heavily quilt the darker background to make the lighter areas come forward even more. So here’s the piece…
I do think the wave motion is more prominent. This was also a departure for me, in that normally I have quilted this pattern a great deal, but this time I didn’t do every single swirl. I think you get more drawn into the pattern that way.
I am contemplating some beads, but that’s just in the thinking stage at this point. I am open to suggestions, so please leave me a comment with what else I could do with the piece. The biggest success in this piece is a definite improvement in the machine quilting – the stitches are far more consistent, so that’s a great goal for me.
Leave me some comments – what would you do with this piece if it were yours……
Holiday Opportunity – Coupons
I need to think this through, and writing seems the best way for me to work out all the details and kinks. We are doing holiday gift baskets, and we are in the process of putting together the samples for photography. We did this a number of years ago and had a lot of success. The idea is to offer a basket of goodies, mostly marbled items. But…we would also like to include some coupons, and not just for us. We will have a coupon for 10 percent off anything in our Etsy store.
We are looking for others who would like to stick a coupon in our basket. Why? 1) You could make some sales. 2) Not a lot of work involved in this promotion – create the coupon and send us 10-15 copies. 3) This is a chance to move some goodies that could be strictly holiday promotions. 4) It gets your name out to potentially a different audience.
Seems like it’s a win-win situation for all of us. Postage, printing, and some design time. That’s all it takes. You get unexpected advertising as we promote our gift baskets, and this is something we will continue all year long. If you think you have something that you create that our customers would be interested in, be specific in your coupon – expiration date, amount of discount, what items, contact information, and anything else you think is important. Once the basket leaves us for its new home, it’s up the the recipient to deal directly with you, so be specific.
You’re getting a first shot at this coupon idea – I plan to advertise for coupons through the TAFA List, Art Marketing group on Linked In, and the Art Business group on Linked In. Plus…you get to advertise the gift basket if you would like – we’ll send you one of our coupons.
If you are interested, let me know in the Comments and I’ll send you more information. We’d like to have all coupons by October 31 so we can begin advance sales. Anything we’ve forgotten? Any questions? Just let me know.
Monday Marketing – Getting Organized
Wow, it has been an amazing week! So much of what I worked on in June and July is coming to fruition. Etsy is beginning to sell, and I have a marketing plan developed for just Etsy that seems like it is going to be easy to implement. The marbling is going very well; we purchased a metal tray just for doing fat quarters, and all we needed to do was waterproof it – which worked well. We’ll use the new tray the end of the week. Along with this good vibe has been the studio remodeling – what a difference with everything in its place, and room for both of us to work at the same time and share ideas.
We’ve begun to brainstorm other products for the company, as ten years ago we had a lot more than we do now. We have started preparing the guidelines for our gift baskets. WE NEED COUPONS: if you have a business related to fiber and textiles and would like to put together a coupon that could lead to some added publicity, all we are asking is for you to make some coupons that we can include in our gift baskets. You can email us for more information. We did this about 10 years ago, and we had great participation from other businesses, so folks got a goodie basket with lots of other opportunities in it.
Ebay business is picking up, and we’ve had to raise our prices, due to the serious increase in the cost of cotton. Ebay will continue to be an outlet for smaller, cheaper pieces of marbled fabric, mostly remnants. We have a good, steady business here. Etsy looks to be the place to sell larger, more expensive pieces of fabric, which is good.
Facebook is also bringing in lots of comments, but the best thing I’ve done has been the Linked In profile and joining a few fiber and art groups: Art Business, Art Marketing, Manhattan Arts (check this one out), and a few other groups – lots of comments and interest, and all this should add to business down the road.
The biggest concern with all the work over the last two months was would I be able to actually continue making new artwork. I pleased to say the answer is a definite yes. I finished two small studies this past week, both of which will end up on Etsy in the next two weeks, and I started a large piece with my Quilt University class. I have two small pieces to do for two art shows coming up, and I should be able to take care of those within the next two weeks.
One of the classes I took from Laura Bray was on Multiple Sources of Income. She spent a lesson on getting organized and goal setting. A great part of this class was seeing how I could distinguish the actual marketing of the business with making art. As a result, yesterday I spent the day getting everything into a notebook, organized by sections, long-term goals and lists, places for business cards as I develop my contacts list – it feels SO good to have it 1) all in one place; 2) a section for everything I need; and 3) a way to see my progress in all aspects of the business.
I think one thing that will help me (and I don’t know it it will work for others) is that I am going to include within my binder other projects I am working on outside of Marble-T Design, so I can easily keep track of deadlines and goals all around.
So it’s taken me a couple of months to figure out a system that will work, and now I just have to “work it.” I start each day with the notebook and make my list for the day, being sure I handle both marketing tasks and art tasks. What have you found that works for you?
What’s Available This Week…..
Before I get to the goodies available this week, I am almost at the end of my first season of 100 days in the Cocreating Our Reality challenge, where we look at practicing the Laws of Attraction. I have had an amazing nearly-100 days, both personally and business-wise. I love the feeling of always being positive and aware of the possibilities in our universe. I haven’t done the daily journaling, but I have been very mindful of the Attraction practices. I’ve met most of my goals for these 100 days, and that’s something new for me I usually think about goals, maybe write them down, and then kind of forget them. Not this time. Once I realized just how negative I normally was, I began to focus in on being positive all the time….and it does work!
Now on to what we have available this week, from Ebay, Etsy, and Cafe Press. First from Ebay, we have some very interesting art cloth, three pieces in different patterns and colors. These are all Kaufman cotton, lots of movement to the pieces. There are some minor flaws, but hey, for $4.50 you can do a lot of applique or piecing! The left is a traditional bouquet pattern, the center is a traditional nonpareil, and the one of the right is more of a contemporary freeform pattern (and the greens in this piece are brighter).
On Etsy this week is an unusual piece of hand-marbled unpolished satin, a perfect length for a table runner. The traditional chevron pattern is a joy to machine quilt to accent the lines of the piece. It’s 12 by 59 inches, and I can’t wait till we set the very large tray up again to do more large pieces like this.
On Cafe Press this week is an example of some of our Digital Marbling (TN) of our “Fossil” piece. I love this piece, based on a traditional stone pattern in the marbled fabric, and it looks great on a mug.
For so many years hubby and I would talk about how we wanted the time to do our artwork together, all the time, and now with retirement we can. The ideas are flowing rapidly, we’re getting larger trays for bigger pieces of fabric, we’re experimenting more and generally having a great time together. If you have some ideas you would like to see us try, please leave us a comment. We are always willing to try new things!
What’s Available This Week
We are getting quite active around the web and I thought it’s time to spotlight some of the things available on line this week – you can only find them this week.
First up is Ebay this week – lots of great fabric pieces available – assorted colors and marbling patterns, perfect for piecing, applique – and don’t forget – sometimes you can just make a small quiltlet with quilting the marbled pattern line. Two pieces of denim – really intriguing designs and effects.
On Etsy this week is a piece of art cloth again with lots of possibilities. We were trying for a starburst effect, and I think we achieved it. I have a smaller piece that I’m going to quilt for a small hanging.
On Cafe Press, one of our most favorite digital prints from our Botanicals Series:
And also from Cafe Press, a cool totebag with a digital manipulation of a Southwest gecko:
So enjoy exploring this week – we’ll have some new goodies next week!
Monday Marketing – Creating a Schedule
It’s Monday again….and it seems like all I did was read, look at emails, and set up buttons and the like. This is the “time-sucker.” So my goal for this blog post is to try and identify what needs to be done each week for marketing and set up a kind of calendar to work with.
This is what I’m dealing with: Ebay, Etsy, LinkedIn, Facebook, Twitter, Cafe Press, Zazzle, newsletters, a website, lynda.com, flickr, and a blog. I am trying to avoid doing all of this every day, because nothing else seems to get done. I’m brainstorming as I write, with the hope that by the time this post is done, I will have a plan.
Ebay: hubby handles almost all of this, including postal trips. But…if we are going to increase sales, we need more product, and I would like to help with the actual marbling. So…..marbling weekly. I do need to update the About Me page…..
Etsy: the bulk of the organization is done. But…I need to be adding product on a regular basis, which means I need to keep making things. It would be nice to have one new product up each week, if not more often. One of the goals this week is to add some of the major artwork (even though I don’t expect to sell it on Etsy, it is more exposure) on the site, as the pictures are redone. I want to continue with the circles marketing, which, if I have enough products, could be done every day – 15 minutes for this. Plus, I need to keep working…….
LinkedIn: profile is done, and I have registered for several groups for business. I have found already difficulty in keeping up with reading emails each day from the groups and have already deleted one group. This week I will determine which groups look to be the most advantageous. I also need to complete the setting up of a profile of artwork.
Facebook: I read this several times a day. I have a fan page which needs serious work, as well as Art From The Heart, which is to support healing art after the Tucson shootings in January. I have added FB buttons to my blog and this week to my website. I have read the Terms and looked at all the privacy settings. I also went through the photo stream stuff for FB and fixed photos for both the personal and fan page. I need to really think through what is going to happen with the Fan Page.
Twitter: I am finishing a class from lynda.com on using Facebook and Twitter for business, and I highly recommend the site. For #25 you can choose different trainings all available for a month at your schedule. I picked up all kinds of little tips, most of which have already been implemented. But….and this is a BIG but….the time for tweets and what to tweet. By syncing a lot of the programs, my blog appears on Twitter, FB, LinkedIn, my tweets appear in a couple of places. I don’t think I can go further with this – the tweet button is on the blog and soon to be on the website. This is one area that needs some serious scheduling. Since I use TweetDeck (which is free…), I can schedule and keep track of who’s following and what is getting retweeted. So…I’m going to use Sundays for scheduling business tweets for the week, and I will look through the twitter feed once a day to see if there’s some good stuff to retweet.
Cafe Press: I have a site, a free one, so I am limited as to the number of products I can put up. I haven’t looked at this in several months and it needs serious work. To have a store isn’t much money each month, and I could have a lot more products available, but the issue is marketing and driving people to the site. I have some great digital stuff already to go, and I need to start planning around the holidays, reading about marketing through Cafe Press, and so on.
Zazzle: Ditto for Cafe Press……both are not a high priority right now.
Newsletters: oy, it’s been months since a newsletter went out, and I have all these contacts where nothing is happening. I used Constant Contact last year for a few months, until I couldn’t keep up with the demands and school at the same time. I was happy with it, but disappointed that not many people actually read it. I need to go back to a newsletter and offerings at least once every three weeks, and more during the holiday seasons. I need to check out Mail Chimp, which is free, and I have heard people have good luck with it. I’ll try and make this a priority this week.
Website: Most of the changes to the website have been made by my wonderful web lady Suzan. I need to get a couple of buttons set up, and then do something about newsletters and contacts. I also have some pages to add on Digital Marbling (TN), and I need to evaluate “print on demand” for artwork. This is a “need to think about” topic…..
lynda.com: I have until Friday to finish my month of training. I still need to finish Twitter, and I want to get the html newsletter course done. I am not going to continue with Dreamweaver because it isn’t a priority.
Flickr: I have photos up, not all of them with copyrights, and there is a class on lynda.com if I have time. I’m not really sure what I want to do here….
And finally, my blog, Marbled Musings. I went a bunch of months with no new writing, and I’m at maybe three times a week. I need to get back to at least four times a week, and eventually every day. I have plenty to write about…and I need to stay up with my Google reader – as well as comment more on some of the posts. This is probably the biggest area for marketing that I have to schedule.
Weekly:
* Marbling fabric
* Work on Etsy products
* Sewing and other design
Mondays:
* Add Etsy product
* Add Etsy circle information
* Read newsletters from LinkedIn groups
* Read Twitter feed
* Blog post Monday Marketing
* Google reader and at least three comments
Tuesdays:
* Add Etsy circle information
* Read Twitter feed
* Blog post Top Ten Tuesday
* Google reader and at least three comments
Wednesdays:
* Add Etsy circle information
* Read newsletters from LinkedIn groups
* Read Twitter feed
* Blog Work in progress Wednesday
* Google reader and at least three comments
Thursday:
* Add Etsy circle information
* Read Twitter feed
* Blog – Thursday Thoughts
* Google reader and at least three comments
Fridays:
* Add Etsy circle information
* Read newsletters from LinkedIn groups
* Read Twitter feed
* Blog Photoshop Friday
* Google reader and at least three comments
Saturdays:
* Read Twitter feed
* Blog posting on Specials
* Google reader and at least three comments
Sundays:
* Read Twitter feed
* Schedule Tweets for the week (i.e. Etsy, Ebay…)
* Blog Sunday Stories
* Google reader and at least three comments
Goals for next week:
* FINISH LYNDA.COM
*Update “About Me” page on Ebay
* Update Etsy products, especially note cards
* Evaluate how calendar is working
* See if buttons are added to the website
* Decisions on what will happen with the Facebook Fan page
* Long-term thoughts – what to do with CafePress and Zazzle
* Read and decide about Mail Chimp for a newsletter
* Spend some time thinking about what the website still needs….
Okay, I think I have a handle on this…we’ll see next week as I evaluate how the week goes. And…I’m taking some online classes!
Thoughts??
Monday Marketing – Making Progress with the Goals
Another good week for making progress with marketing. Again, though, the thought about what’s enough, what’s too much, and what is just a time-sucker. Last week’s goals are here.
* I finished the LinkedIn course from lynda.com, and I got my LinkedIn profile set up, as well as joining a couple of groups to network. It was interesting developing the profile to work for both tutoring clients and building an art business. I still need to set up the visual portfolio for the site, but I joined a round robin of new people looking at each other’s Facebook fan pages, and as a result received some more “Likes.” Took time, but it’s done, and now I think just some weekly maintenance.
* I am part-way through the course on Twitter and Facebook, again through lynda.com, and I learned some interesting things. I read the Terms of Agreement (interesting…), checked all my privacy settings, changed the Twitter background, made some lists to make it easier to let people know about happenings. I still need to figure out my strategies for both the Fan Page and Twitter, so that’s on the list for this week.
One thing that is interesting in the way I work is that I can’t seem to finish one complete thing at a time. Maybe it’s the nature of the marketing process that you flit around, fixing/doing what you can at the time. I’ve gotten lots done on a bunch of things, but nothing really “completed.” Maybe it’s also because of the not-so-static nature of internet marketing.
* Defining my marketing goals: well, I have made progress on this, actually. I am carrying around a small notebook with the idea of jotting down some of the marketing ideas as they occur to me. I have about eight different headings at this point, and a bunch of ideas under them. But in keeping with trying to define what will be productive for me, a couple have “Goals?” as the only thing under the heading. I find I really do need to think through what I want to do, if I truly want to do it, and the best way to do it – something I’ve not done before.
* Figured out how to add Google Adsense to the WP blog…managed that okay – and I still have some money coming to me from Google……Now I gotta figure out why an ad is appearing in the middle of this blog post……
* Marketing the Etsy store through circles and additional contacts. And…sold some things on Etsy this week!
* I got new pictures taken for some of the items on the website. I need to work some Photoshop magic on them and then get them in place (which I think I can do on my own).
So it’s time for my goals for this week:
*Finish Twitter class and implement any changes and decide on a schedule.
* Start the HTML newsletter class.
*Check out Mail Chimp for newsletters. I’m very happy with my experience with Constant Contact – the company doesn’t have the money at this point to continue with their newsletters – but I LOVED the design they did.
* Set a plan and an update for the FB fan page, and start a schedule for it.
* Goals for the marketing plan in the following categories: newsletters, classes, and writing.
I also plan to finish the commission I wrote about on Saturday and do two table runners for my second mom – part of a larger commission I need to finish. I’ve got a list of projects to keep me busy through the summer!
The Start of a Commission…..
This past April I was asked to do a commission for a friend of a friend, based on three things: 1) she loves our marbled fabrics; 2) she wants a fiber piece for a small area in her bathroom; and 3) she would like it to draw on the colors from the new granite counter tops. So for 6 weeks I’ve been mulling over possible designs, knowing that the final one would be based on what happened with the marbling session.
We marbled yesterday, and I worked with the colors I thought would go with the granite – gray, black, brown, russet, copper. I tried a couple of different patterns, and what follows are the pieces I came up with. Warming – they’re pretty blah in the pictures….
I chose the stone pattern to begin, for two reasons. One, I like quilting that pattern, and two, I figured this would give me some ideas. Well…..it sure did. I started snapping pictures as I was quilting. I used a Rainbow thread from Superior (of course) in a rust shade to bring out the rusts in the painting on the opposite wall of the bathroom. It was just what it needed.
The texture is incredible and no longer flat. The piece also now has a title, “Hiking,” as its future owner hikes the mountains and canyons of Arizona – and especially Sedona – often.
This is so totally different from what I had originally been thinking. I know that this will act as the center medallion of the piece, so I went looking for coordinating fabrics – in my newly organized studio, so selecting was a breeze.
Lots more ideas, as the white area is probably going to become a small bubbly stream, and I pretty much know what’s happening with the borders, but that’s for another post.
Ideas???
Work in Progress Wednesday
It has been a productive week, and I have two new projects on the agenda, but first – my finished quilt from last week. This is waaayyyy better! It was originally done many moons ago as a marbled BOM, and I wanted the quilt, which I have always liked, to reflect the new skills I have. It’s from a block pattern from Judy Martin’s Around the Block.
I’m calling it Monet’s Marbles, based on the mottled green fabric, which I bought years ago because it reminded me of Monet. I didn’t quilt anything in the stars, because I wanted them to stand out from the rest of the quilt. Here’s a close-up:
This is one of the blocks from Judy Martin – the quilt has four and uses two different marbled fabrics.
The next project is to finish up some small wall hangings for my second mom. She spent one winter in Vermont cutting out Hawaiian designs for a potential quilt – they never made it into a quilt, and I am trying to put them into something that Momcat can use. There is one major problem….these amazing blocks are all cut out of a heavy white polyester fabric…that ravels…………so I am using a lot of satin stitch, which also adds a slight bit of color to the blocks.
We decided on a black background to emphasize these wonderful patterns. I am hoping for one of the small wall hangings to be done for next Wednesday….we shall see…..
Many of these are original designs , and they are certainly a challenge in corners, heavy polyester, and satin stitch….but they will be gorgeous!
Monday Marketing – Restarting the Engines
It’s Monday, week four into retirement, and I’ve been getting lots of loose ends accomplished on the home front. But the biggest is starting to attack what I want to do in marketing the business. It’s probably a good thing I have been thinking on this, as I need to answer a very big question first – just what do I want to accomplish for Marble-T Design, as well as my personal art goals? I can’t really start marketing successfully and fruitfully until I make some of these decisions.
I have started a list of some potential galleries and shows I would like to enter, but I find myself asking “is that really the route I want to go?” I probably should have looked seriously at this a long time ago, but, hey, school got in the way. And since Marble-T Design is 17 years old and in a new phase, I should probably also consider what we’ve done in the past and what was successful.
We’ve actually been on line with our website since 1997. We were some of the earliest in e-commerce, without even realizing it. I went through a bunch of computer programs to get the original site up, starting with Pagemill. Eventually I realized I needed to turn the design over to a professional, and Saltwater Systems has handled that beautifully over the last seven years. And we had a much wider line of products available – close to 12 sampler packages. we did a lot more marbling in our large tray, as well as a lot more custom work.
So that’s part of the “thinking” I need to do. More large trays? More shows? More product? Classes and workshops again? Just where are we taking this business? I need to be honest in my thinking about the future. Marbling in the large tray is very tiring as we have gotten older, and with the price of cotton and carrageenan going up, prices will have to go up.
Whew…..that’s a lot of questions to answer. Once again, starting to write is helping me focus on the bigger picture. So I need to start….
What do I really want to do with my art and my business? I want to make art, no question about it. I would like to sell my art, whether it be on line or actually in some galleries. I think I am realizing I don’t want to do a lot of shows. I do have enough on my resume to show the work has been accepted, but I will probably only look at two or three a year. As for the actual business, I want to be able to bring in a certain amount of money each month to help with traveling during retirement. I’m starting with the idea of $500 additional a month, and moving from there.
That means looking seriously at outlets. Ebay has been steady, but I would like it to do more. So we need to marble more pieces and packages. I have sold a few pieces of fabric on Etsy, but this needs to be seriously marketed. We’ve been selling on Ebay for probably 7 years and we have a good steady family of customers, but I want it to generate more sales.
I haven’t really looked seriously at marketing my work on Etsy, and I think with the TAFA List, I can make a good start. So I think at this point a goal for this week is to list potential products for Etsy and read everything I can about Etsy and The Textile and Fiber Arts List.
The other big thing is we are a sponsor for The Sketchbook Challenge for July, and probably for a few months after that. This will drive more traffic to our website, The Art of Fabric. This means getting the site updated and ready for additional traffic in July. So also this week is spending time learning Dreamweaver to take care of a lot of small changes that will update the site.
THIS WEEK:
Finish Dreamweaver class for making changes to my website
Make the changes to the website
Etsy products, increased Ebay ideas
Reading about Etsy selling and developing strategies
Reading through everything on The Textile and Fiber Arts List and developing concrete plans
I’m interested in the thoughts of those of you selling on line – favorite sites? Suggestions? Pitfalls?
Work in Progress Wednesday
Sometime this past autumn, I posted a picture of a quilt completed at least 10 years ago, asking for suggestions on quilting it. I had used invisible thread (waaaayyyy before the improvements in threads) and did basic in-the-ditch quilting. Pretty darn blah. So I took ALL the quilting out, including taking the binding off, and washed it to hopefully remove the shadow lines.
Silly me, I was thinking of having it available for sale at the art show we did in November. Well, that didn’t happen, so it moved to my “to do” list for when I retired, and then to the top of the list as I saw the studio coming together. I thought of attempting some feathers, because most of what I have done for quilting has been stippling or stitch-in-the-ditch.
Before I could start, I discovered this video on stippling, and I was hooked. Sharon Schambler had an hour-long video (actually longer) with 9 free motion patterns she has used in one of her quilts. Easy to watch and very easy to do!
I chose the second pattern, used some variegated thread from Superior (of course – I am totally hooked!), and started. I wasn’t sure I could really do this. So voila -
I was thrilled at this point, because I realized 1) I could do this, and 2) the quilt was going to look SO much better!!
This is the completed center. I’m not going to quilt the marbled stars (unless someone has a really good idea for me?? Hint hint…). I ABSOLUTELY love it! I’m doing a variation of the pattern on some of the side strips, and it’s coming along well. Hopefully pictures this weekend…..
The Studio Reveal……
As of yesterday I was finally able to finish the studio remake by actually cleaning off my sewing table, which had become the repository for all the loose ends. I can finally start working again. Hubby marbled on Thursday and enjoyed having a more organized and larger space. Here’s the “before” pictures….
We have (well, had – it’s gone the way of Craig’s List) lots of storage shelves that could be configured in a variety of ways. This is most of the marbling stuff, just kind of packed into various boxes, and not really easy to find anything. The shelves continue next to it, with more cloths, plastic, and trays. We had more of this shelving in the closet.
So much storage in the closet – lots of different containers and boxes collected over the years – fabric is kind of organized by color, but it’s a pain to get to. To the left is an old baker’s rack (like about 36 years old – from before I got married, and it has a new home).
The small chest of drawers belonged to my dad – it is now in the closet, with all the cloths and plastic and towels. Much easier to get to things and it’s now keeping everything more organized.
This was the worst part of the studio – my actual sewing area. I felt enclosed and couldn’t really move around. It was not a comfortable area, and this was the main reason for re-doing the studio.
And now……
This is where all the marbling supplies were – in storage that is more efficient and actually takes up less floor space. I have fabric out by color, files from school, art supplies in one of the canvas storage bags, and patterns all sorted.
My sewing table is now under the window with much better light and room to move around. I am now right next to the cutting board and ironing board. Art books and lots more storage.
You can see more of the sewing area here.
Hubby in his new space, organizing the latest marbled fabrics. Lots of stuff is stored under that cutting table! You’ll see some of the fabric up on eBay this week……
Monday Marketing – It’s the Packaging, Stupid….
You would think, based on a hubby in retail for so many years, that I would have given packaging more of a priority. Well, no…seems like I’m always rushing to get items ready for shows, and I neglect the packaging. That’s not to say I don’t give a lot of thought to the overall set-up of the art space…just not the packaging.
I had a bit of an epiphany with this upcoming show. I’m sitting in the meeting about the show, listening to explanations of selling, how good a show it is, and the great location. When suddenly I hear “People are gift-buying. They’ll splurge for folks back home with gifts for the holidays.”
Okay, seems obvious. Then hubby says, “Well, they’re not going to buy pieces of fabric, so I’m not sure just what we’ll bring.” That made me fairly depressed. Fabric is what we do: fabric for quilts, wearables, framing – we’ve spent a lot of time brainstorming how folks could use our marbled fabric.
Then it hit. Buy fabric as gifts for the folks in your life who do fiber-related arts. Just package it so it looks like a gift from the heart, not just a piece of fabric in a plastic bag.
Duh. Why did this take so long? We have done so many small shows over the years, including demonstrations, and not once have we packaged ourselves for gift sales. This was definitely something to think about. How could we take a gorgeous piece of fabric that to a non-fiber person just looks like extra pieces of cloth on the table? I started thinking about how I buy small pieces of art, as well as how my local quilt shop packages your purchases. I love having the “back story” or a piece of artwork. In my hutch sits a container of all the small papers of stories collected over the years.
Okay, put together the story of the fabric, the care of the fabric, and ways to contact us (hard to believe we haven’t done all of that in the past). Wrap the fabric piece with a bow so that it looks special, with the “story” tucked into a fold of the fabric. When purchased, wrap in tissue paper before bagging it.
I played on the computer to come up with something that would have contact information as well as a story about the creation and care of the fabric. With aiming at non-fiber purchasers, I need to provide as many reasons as possible while a piece of “art cloth” would be a great gift. Here’s the “story:”
“This art cloth is a blue silk crepe georgette fabric, hand-marbled in a contemporary wave pattern, 19 inches by 21 inches. Edges are serged solely to prevent fraying of the fabric. This material has been pre-treated and heat-set, so it is ready to go for your project. If you need to clean this fabric, use warm water and a gentle soap – no Woolite or harsh cleaners, no dry cleaning. Use a dry iron and some Magic Sizing to eliminate wrinkles. Try this as a table-topper, just the way it is, quilt it, or use it in an art quilt for nature elements– lots of imaginative possibilities! This is a great pattern to quilt by itself with lots of decorative threads.”
Along with this is every contact piece – Twitter, Facebook fan page, blog, email and website. Save everything to your computer, and then all you need do is add the new story for each of your pieces.
Here’s the fabric and its packaging:
I will say the piece was up on Etsy for less than an hour before it sold, and all the new pieces of fabric packaged this way have had more views than previously in the shop.
The proof will be the show on November 20; how will people react, and will they buy? Thoughts? What have you done to package your items? Have you noticed a difference in sales?
Saturday Special….Places to Find Us
I had an Etsy store about two years ago, with a grand total of four items in it. I kinda let it go inactive, since I wasn’t doing anything with it. After doing tons of marketing reading last spring and summer, I reopened the store, still not quite sure what I would be selling in it. I started with a few marbled cards from my digital work, put up some marbled remnants, and then I had a bit of an epiphany.
I’m selling art on the website, why not also list some of that cool stuff in my Etsy store? So I did…and then I realized I could list some great art cloth fabrics, and write better descriptions and provide better pictures. And…I sold a piece of hand-marbled art cloth that had been listed for maybe an hour.
Cool. It’s a gorgeous piece of fabric, and the picture doesn’t really do it justice at all.
But I had the nicest message from the buyer: I have no idea what I’ll do with this shimmer of color, but I will honor your work and its beauty.
Wow. How cool is that? I know this amazing piece of fabric is going to a good home, because I always wonder about my babies and where they end up.
I will say there are other great piece in my Etsy – pieces I’ve held on to because they’re so gorgeous, but I also know the reality is I will probably never get to make anything with them. As it is, I put three pieces back in the drawer for me and “someday”…and I’ll be listing a few more tomorrow.
Ebay continues to be slow but somewhat steady. I’m sure the economy isn’t really helping us, but hopefully the holiday season will be better to us. Cafe Press – well, it takes time to rotate items and create the graphics for them, and time is one thing I don’t have a lot of these days. Plus, I gather from all that I have read on Cafe Press that you have good luck with sales if you have an active store – not something we can budget for at this time.
I would love to hear from all of you out there who are running your businesses on the proverbial shoestring. How do you decide where your dollars go? What have been good outlets for you? And how do you maximize every dollar spent?
PS – Newsletter will go out sometime this week. If you’re not a subscriber, you won’t be entered for a chance to win some marbled fabrics. Check the box at the top for more information!








































