Archive for the ‘art marketing’ Category

I’m getting caught up from a few days off, so I’m overwhelmed with all that I’m reading and seeing on line this week. The first article from Dumb Little Man has some great thoughts on productivity, perfect for me now as I try to be productive and at the same time not flit from one thing to another.  “Is Your Passion for Productivity Hurting Your Creativity?”

Also from Dumb Little Man, and in line with the last post, comes finding time for meditation. “Three Ways to Bring Meditation into the Chaos of Daily Life.” Sounds like my life on a regular basis…although not as much now that I’m not teaching. (Have I mentioned at all that I’m retired?!?!)

I enjoyed the one or two times I have dyed fabric. I played everything by ear, bot really sure what I would end up with. I discovered one very important lesson – I have a LONG way to go to get good at this. One person who already is there is Vicky Welsh of Field Trips in Fiber. Read about her process just in creating a monthly color palette, in this case reds. And many of us know just how difficult it is to achieve the right red.

Since I am actively marketing my Etsy store, I discovered a blog related to all things Etsy, called Handmadeology. Lots to explore and read about – I’ve already picked up an idea for promoting my holiday sales.

And…for those of us getting older….remember Wayne Newton as a young sensation? Check out Mad Magazine‘s send-up of a new album…..you have to go and look – won’t spoil the surprise here…..

And also from Mad – Dick Cheney’s resignation letter….you’ll laugh and cry at the same time for poor Dickey…..

I am really taken with the flash mob concept, and this one is pretty cool – Ravel’s Bolero at the Copenhagen Central Station. Imagine a full orchestra just appearing….loved the bassoon, and wondering about transporting the percussion section….

Anyone using Pinterest? I’m having trouble getting it to work – maybe it’s because I don’t understand it totally, or maybe…it’s because the IMac is over 5 years old and not happy these days….Anyway, I’m a sucker for post-it art. I’d like your feedback on using Pinterest.

In memory of September 11, here’s an update from The Best Article Every Day about the World Trade Center.

Finally, to end with a tie-in to the beginning: 20 Ways to Be Better at Life Today, fropm the folks at Nerd Fitness (how can you not love that?)

  As part of my goals for this next set of 100 days, I want to work through a minimum of three of the action goals from Alyson Stanfield‘s I’d Rather be in the Studio! Action 2 is all on organizing, something I have SLOWLY been pulling together. The business is at a point where a folder for me won’t cut it any more. Hubby handles the finances and anything with Ebay. He has the chart of accounts set up, all the ledgers updated, all Ebay items organized, and does the quarterly justifying of the books. He is the Felix in the family, and I certainly qualify as the Oscar.

That said, I can find anything I need in the organized chaos I sometimes live in – comes from 40 years of teaching and knowing immediately where something is, even if I can’t see the top of my desk. But now that I have time, I took Alyson’s suggestions and looked at so many different areas.

The answer for me was a large notebook with dividers. Now I have a place for emails, articles, lists – and every time something new comes up, I set up a new divider in the notebook. When we were on vacation for a dew days in San Diego, I brought the notebook to the beach and we sat and went through each section, brainstorming additions, corrections, new products, immediate followup, and the like. I think hubby was kind of impressed at how much I organized everything.

I particularly like that I can sit with the notebook each week, go through the sections and pick out what needs to be worked on for that particular week. I can add dates for finished items, move things around and change dates, and decide which project will get accomplished that week.

Of particular help was using the notebook to then help organize the computer desktop for all the images and emails and documents related to the business. Now I have major folders, especially for the licensing art, on the desktop, and I feel like I finally know where all the images are going to go. Case in point: we have Ebay photos from 2004, when we first started selling on line. Now there’s a folder of “old” Ebay photos, organized by year, as well as the most current images. I’ve done the same thing with the Etsy folder, and this will carry over to the Fine Art America photo. What helped in organizing all these images was finally figuring out how to work with Adobe Bridge in the Creative Suite. I love seeing all the photos at once!

If you need help in getting organized, I recommend two sources. One is the “Multiple Streams of Income” ebook from Laura Bray. (I’m an affiliate, and it you click “katydid” on the right side, you’ll go to her site for ordering. I do recieve a small compensation for sending you there, but I’ve taken the course and it helped me tremendously.) The other is Alyson Stanfield‘s book I’d Rather Be in the Studio! You can order from Amazon (and yes, I’m an affiliate there, too…..one of the things Laura Bray talks about in her Multiple Streams ebook and course is setting up affiliate accounts.).

Happy organizing – share your tricks and ideas here in the comments.

It’s Thursday, so let’s take a look at what’s available for MarbleT-Design around the web this week.

On Ebay: I love a couple of the pieces this week, and if they don’t sell, well, I’m a gonna quilt ‘em. This one is very organic and would be great to quilt. A fat quarter in Halloween colors, looks very much like an actual piece of marble. We are getting MUCH better at creating that pattern!

Also, a great fat quarter in the traditional peacock/bouquet pattern. Some great colors and lots of movement.

On Etsy this week: a gorgeous fat quarter of unpolished white satin – multi-colored with lots of movement to the piece. Satin requires a lot of work – from pretreating to the actual marbling – you have to be very careful about each step or the pattern washes right off the satin. Once it’s heat-set, you’re fine. All our fabrics are heat-set and ready to go for your projects.

On Cafe Press: a cool little magnet, of the traditional pineapple quilt block, made with marbled fabric. Great little gift for yourself and your refrigerator….

And from Zazzle: a piece of artwork created a year or so ago that you can put on any number of cool items. “I’d Rather Be Making Art!” And wouldn’t we all…I gave this mug to a few of my teacher friends who would lament about not having time to make any art during the school year. I’m still trying to figure Zazzle out, so you’ll have to click on the link. It’s so cool that you can customize this item on whatever you would like – different mugs and so forth.

There will be more – we are making fabric each week now that we both have the time and can work together. So check back – or better yet, let us know if there’s a custom product you are interested in.

After nearly three months of work to get Marble-T Design in shape for some serious expansion, I have been thinking about the role of social media, since that has been a big focus. I’ve also been thinking about the market pieces in place now and how they are working.

Biggest help of all so far has been getting up and operating on Linked In. I completed my profile with two basic pieces: the art and my interest in doing private tutoring, with the emphasis on the art business. Even more so has been the group aspect of Linked In. I’ve joined a couple of discussion groups and met some great folks. Art Business, Art Marketing, Manhattan Arts International, and TAFA have been incredibly productive. Advice, people viewing and commenting on the art, increase in “Likes” on the fan page as a result of round robin visiting – lots more people know about our marbling.

Twitter – can’t seem to develop this one to the extent I probably should. I do tweet interesting articles, retweet others’ information, but I am lucky to get a half hour each day to read recent tweets. I do know that taking advantage of the Tweet aspect of listing items on Etsy has led to a lot more views, as well as some sales. That’s a plus, but I can’t seem to devote the time – at this point – to being a major presence in TwitterWorld. I use Tweetdeck to schedule my tweets, but I got really frustrated when it wasn’t posting tweets for the TAFA fund raiser. That’s on my long-term list of things to do, because frankly, it’s not a priority right now.

Facebook has been great – of recent interest has been the 7th grade picture of my class in elementary school – lots of interesting comments there! But in terms of business, the Fan page has been much more active, with an increase in “Likes,” and I am trying to post something every day. With the integrating features, my blog automatically gets posted, as well as Etsy items, and I try to get an Ebay item up at least once a week. I can tell from the stats on Ebay that the traffic increases each time I post. And…sales have been up.

Responding. This is the key. You just can’t read this stuff without letting people know you’re out there, enjoying/responding to what they’ve posted. And that takes time. But it has to be done, and done in a meaningful manner. When I first started blogging (some 528 posts ago), I was thrilled the few times a comment came in, but I never acknowledged it.You must do that, and you must have something sincere to say. I love doing this now – it is so gratifying that someone visits, and I want to respond to that.

Ebay – business is increasing, and we can see that because we are marbling more often.

Etsy – slowly starting to build. The key has been finding the niche market for Etsy, which is some of our more expensive marbled fabrics, not the big art pieces. I do think with the right marketing I can sell some of the small marbled art pieces, if I keep things under fifty dollars.

Blog – back to almost every day, and traffic is increasing significantly. I’m finally taking the advice of some other bloggers and having at least one day a week for what’s on sale from Marble-T Design. I do enjoy writing, and I enjoy visiting other blogs. I’ve expanded additional pages on the blog, from art blogs to visit to resources available. I still have more that I want to add.

These have been the Big Three that are in place and are working. Each week I am nurturing them along.

Website – we need to add more items (we used to have close to 14 items available for sale), and we need to increase the traffic/sales to the site. I need to update some of the art work, and I have done some rewriting of copy within the site.

Cafe Press – well, not so much, but I am advertising something each week. It’s been interesting to see the Cafe Press ads online – every time I see one, one of the items is usually our gecko tote bag.

Marketing materials – new business cards with all the social media information on them, thanks to Vista Print freebies. Plus, new postcards as thank-you’s for customers, encouraging them to sign up for our newsletter and win free fabric.

BUT – absolutely the BEST thing in all of this is that hubby and I are finally able to work together each day with our art, creating and having fun together all the while.

  Retirement is amazing – all the time to create art and work on the art business.I’m very busy, one one of the things I let go was the notion of substitute teaching during retirement. Nope, don’t want to lose a day to the classroom and grief when I can be making art.

Spending the money to redo the studio was an excellent investment. It means we’re serious, plus the studio is so inviting – we WANT to be in there all the time. And once I started adding fresh flowers to the studio – well, the feng shui has been very conducive to creating.

I am certainly getting things done, but what I am finding is that I need to move to getting larger chunks of a goal done within a few days, rather than dragging it out over a couple of weeks, with just doing a piece here and there. I need to get it off my list, and I think this will work.

That said, one of my goals for this 100 days is three of the action plans in Alyson Stanfield‘s I’d Rather Be in the Studio! So as I was looking over Action Plan 1, I realized I have done pieces of this before, but not with these particular questions. I’ve looked at my target audience, my ideal customer, I’ve looked at overall goals, but never really defined success itself.

So that’s my task today. Alyson lists 20 areas to ruminate on concerning how you visualize success.

* Production of art: I want to make at least three major pieces (Gaia weavings) a year; spend time each week in the studio revising, finishing, working on at least a dozen smaller pieces. So far for this second half of the year, I think I am on track – I already have three smaller pieces just about completed, and one new major weaving sketched out.

* Quality of artwork: It’s very important to me, now that I have the time, to take some art classes, primarily studio art as opposed to art history (which I still would like to do). I want my work to be excellent and gallery-ready. I may still pursue a couple of show venues, but that’s not as important to me as it was. I want to continue to learn new techniques to include in new artwork. Both hubby and I are really looking to improve our marbling skills.

* Exhibition venues: As I said, not as important to me to enter juried shows. I want to find a couple of galleries to carry my work, beyond the website. I am entering a local show (not juried) for the possible connections, as well as seeing if I can make what is in my mind actually happen in the piece.

* Teaching venues and opportunities: hmmm, possibly, but not at this moment. I’ve done a number of local gigs over the years, but never really went prepared with stuff to sell. Maybe something to consider after I have all the other business pieces in place.

* Travel: oh, yeah, and not necessarily for business (but we always visit galleries). I want to get at least one big trip in each year. We always visit museums and galleries, so outlets for our work, as well as new ideas, are always part of our travel. We even have promo literature to take with us.

* Home, Studio, Environment: The studio makeover was critical, and it will more than pay for itself in productivity. We’re happy with our apartment and locale, although eventually we will move East again.

* Spirituality: I am practicing the principles of the Laws of Attraction and Abundance and I have been extremely pleased with my whole attitude change. I am reading Native Wisdom for White Minds by Anne Wilson Shaef, as I love the saying of our indigenous people around the world. And nothing beats standing and wondering at some amazing site in nature.

 * Health: major goal here, as I want to be around for a long time. I am taking steps to do what I need to, and hopefully with this 100 days I will see some good success.

* Leadership Roles: kinda done with this. That’s why I retired. I’m leading myself to success.

* Published Work: hmmmm. Something to think about, just not sure how I can turn the marbling into a successful book. Seems like the books that have been written about marbling and projects haven’t lasted long. And I’m not sure I want the pressure and deadlines of a book contract. Been there, done that.

* Visits to the website and blog: Numbers for the blog have been steadily increasing since I got back to blogging. The website has stayed pretty static, but I am not doing significant marketing on that yet. I’ve done some small revisions on the website, I still need to add new work, and I need to think through the purpose of the website. I want to see the blog traffic translate into sales.

* Subscribers to the newsletter: I am so lacking in this. I thought I had it under control last summer, but school hit and my time was no longer my own. I have signed up with Mail Chimp and am busy importing the addresses of subscribers so far. I want a schedule of every three weeks, but I need to spend time seriously looking at the content for the newsletter, plus be VERY prepared for this year’s holiday season.

* Social Media  connections: you can read about this progress on tomorrow’s blog. The only thing I haven’t seemed to master dealing with is Twitter.

* Sales of my book: Nope, but I’m going to change “book” to “patterns.” This is an area for long-term development. Two quilt patterns art in progress, and I need to refine my Polynomial Quilt pattern.

* Sales of my art: Definitely a big goal. I want our art business to help provide for travel in retirement. My immediate two-year goal is $1000 a month from the business.

* Grants received: another hmmm. Something to think about on down the future. I do have experience writing grants, so on down the road I will look at this.

* Articles by me: I did get paid abut 4 years ago for a series of articles on a quilting site. This will go on the long-term list of things to explore, as I do enjoy writing.

* Commissions: just finished my first big one, and I certainly want more. To this end I need to develop and promote my contacts and collectors lists. I need to put on the long-term list to check with the local and state  arts council for both grants and commissions.

* Public or private collections: not quite sure about this – something to think about.

* Licensing: this is a major one, and I have already identified some collections. I need to begin fleshing these out till I have at least 10 developed, and then I’m going looking for an agent.

* Volunteer work: I added this one, as I want to donate time and art to a local organization called Ben’s Bells. Very worthy, and I want to help. Also, I want to continue the work for Art from the Heart (see top right of this page) to help promote peace.

If all of this intrigues you, you can pick up Alyson‘s book. WELL WORTH the investment in yourself and your art.

Interesting post today from Social Media Examiner, and I think I need to share this, if only so that I can better understand what’s what with giveaways.

Evidently it’s not as easy to do giveaways and promotions on Facebook, and in general there are a lot of guidelines to follow – which I think most of us small businesses do, just as a matter of ethics. Requiring people to “like” a page or become “fans” or do anything changes the rules and makes this a contest, as opposed to a give-away. If you read the comments in the article on Social Media, you’ll find a lot of confusion, especially as regards to doing this on Facebook.

When you read the “Promotions” guidelines on Facebook, (and we’ve all done that, right???), you’ll notice that what many of us have been doing doesn’t seem to fit those guidelines. I think most of us with some sort of fiber giveaway to celebrate milestones – a certain number of fans, reaching a major number of blogs – do so with pure intent – like this and you could win something. We just need to be aware of what we’re doing and make sure everything that we need to do according to federal guidelines, we are.

It’s similar to the FTC guidelines about bloggers promoting an item where they receive a commission – we need full disclosure that we get paid to do this. If you start looking at your spam, you’ll notice a lot of it doesn’t have actual names and addresses at the end of emails to tell you exactly where all this is coming from. More and more sites (mine included) let you know that there are products we promote for which we may receive a commission. That’s how affiliate marketing works, and that’s a great source of passive income for many of us.

So here’s what I’m going to do. When I hit a milestone that I’ve set, I’ll do a giveaway of goodies.  I’ll mention on Facebook that it’s happening, but you won’t need to do anything except head over to read the blog – which hopefully you’re doing anyway.  Any giveaway will run solely through my blog – after I continue to read up on the in’s and out’s of this. I’m interested in your thoughts on this topic.

Boring, huh?  Here’s some eye candy to make up for it (although ya gotta admit this is important information). Enjoy the marbled papers.

So one of my goals over these ninety days is to look at the pictures I have developed over the last couple of years, analyze the licensing materials, and determine ten collections that I can develop. According to the research I have been doing, I am going to need twelve to fifteen different collections. I have some ideas, but I need to get them organized, set up folders, look at what needs to be enlarged, adapted, and so on. I also want to see what can cross over to Cafe Press and potentially Zazzle, so I get as much mileage from some of the pieces.

Whew. There’s a lot there. One of the things I learned in the lynda.com classes was about Bridge – a program in Adobe Creative Suite that let’s me easily look at all my images and organize them easily – something I really need to do.

Now to get started….and DON’T EVEN THINK OF COPYING THESE IMAGES – ask if you have something in mind.

Botanicals: I have a LOT of photos that could go for calendars, prints, cards. Interesting – as I’m writing this, I realize I really haven’t given much thought to WHAT these could adorn. I have been through numerous stores, looking at design, but I’m not sure I have really thought about extending these pictures into more than two items. Hmmm. Food for thought.

(don’t even think about copying….)

Black and White: prints, cards, kitchen items, gifts, fabric designs.

Indigenous images: I love taking regional designs and seeing how I can interpret them through marbled fabrics that have been digitized. This would make good regional products. Cards, calendars, prints, fabric (if the repeat works), gifts.

Art Deco Revisited: taking images in the public domain and embellishing them with marbled fabrics that have been digitized. Cards, calendars, prints, fabrics, gifts. The designs are from a public source, in this case the Dover book on Art Deco Designs.

                                              Original                                                                                                                With the digitized marbled fabrics

Abstracts: digital manipulation of marbled fabrics to create a new design, in this case “Moons.” Prints, cards, calendars, potentially fabric, gifts.

Inspirational: Taking either marbled patterns or images from nature and creating inspirational/motivational prints and cards, t-shirts, calendars.

Seasons: digital marbling, as well as nature images that could be used in fabric, cards, calendars, prints. Pictures here could overlap other sections.

Nature: Places around the country and the world, cards, calendars, gifts, prints.

Southwest Designs: since I’m in the southwest, and I know how popular many of these images are. This one is already set in repeats. Lots of fabric possibilities here, as well as simple gifts.

Holidays: (valentines, etc) Got nothin’ here, and I know companies will want to see holidays, so I have a great place to start.

Interesting. That’s potentially ten collections. In my mind there were more, until I actually started listing them. Next steps: take this list of collections and go back into the stores to see how else these prints could be used. Stay tuned for the progress here.

And if you’re looking for resources, I regularly read Tara Reed, who writes an art licensing blog. Also, I have purchased materials from her about licensing (disclosure: if you purchase anything through this site, I do receive a small commission as part of her affiliate program). Also, her “Just Ask” calls are filled with great information from a wide variety of experts in the field. It’s another resource for you.  July 2011 Ask Call Replay

I need to think this through, and writing seems the best way for me to work out all the details and kinks. We are doing holiday gift baskets, and we are in the process of putting together the samples for photography. We did this a number of years ago and had a lot of success. The idea is to offer a basket of goodies, mostly marbled items. But…we would also like to include some coupons, and not just for us. We will have a coupon for 10 percent off anything in our Etsy store.

We are looking for others who would like to stick a coupon in our basket. Why? 1) You could make some sales. 2) Not a lot of work involved in this promotion – create the coupon and send us 10-15 copies. 3) This is a chance to move some goodies that could be strictly holiday promotions. 4) It gets your name out to potentially a different audience.

Seems like it’s a win-win situation for all of us. Postage, printing, and some design time. That’s all it takes. You get unexpected advertising as we promote our gift baskets, and this is something we will continue all year long. If you think you have something that you create that our customers would be interested in, be specific in your coupon – expiration date, amount of discount, what items, contact information, and anything else you think is important. Once the basket leaves us for its new home, it’s up the the recipient to deal directly with you, so be specific.

You’re getting a first shot at this coupon idea – I plan to advertise for coupons through the TAFA List, Art Marketing group on Linked In, and the Art Business group on Linked In. Plus…you get to advertise the gift basket if you would like – we’ll send you one of our coupons.

If you are interested, let me know in the Comments and I’ll send you more information. We’d like to have all coupons by October 31 so we can begin advance sales. Anything we’ve forgotten? Any questions? Just let me know.

  Another busy week, and a new marbling session tomorrow – back to creating lots of fat quarters, and I can’t wait. Lots of silk, ribbon, flowers, and FQ’s headed out of the tray in the next few weeks. We have so many loyal Ebay folks, and our Etsy store is beginning to attract a lot of visitors interested in larger pieces of fabric.

Cafe Press is becoming a place for showing our Digital Marbling (TN). The example below is a set of note cards, using the Grand Canyon as the subject. We took a basic piece of marbled fabric and scanned it. Then we worked within Photoshop  to create a really interesting layer to add mood to the primary image. The shot of the Grand Canyon fit the mood of this additional layer. Part of future plans is a gallery of Digital Marbling (TN), and I want to get back to my “Photoshop Fridays” of explaining how some of these prints come to be. The idea came about because some of the pieces of fabric were just too gorgeous to have only one life as a piece of fabric. This set of cards is available for this week; just click the link.

Ebay this week has hand-marbled silk. We LOVE marbling on silk, and now that we’re back to doing bigger pieces, we should have a lot more silk available. These are available till early Sunday morning.

In Etsy this week is another gorgeous piece of silk, a fat quarter with great movement and detail to the piece.

We are slowly building inventory, and we’ve got some ideas for the holidays, so we will keep you posted on what’s new and developing – marbled silk flowers and leaves, scarves, half yards…lots coming ahead. Got ideas? Let us know!

Monday was the 100th day of Season 1 in the Cocreating Our Reality Challenge to practice the Law of Attraction and Abundance and bring more into your life. It has been a pretty amazing 100 days. I wasn’t sure what to expect, but I have been more than converted to positive thinking and goal-setting for what we would like to attract into our lives.

I started by setting some goals. I really gave some thought to these, as I tend to blow off this part of an exercise. What I have realized as these 100 days went by is that I dreamed too small. I am now thinking about a new set of goals for these next 100 days and Season 2, and I want to think bigger – I WILL think bigger.

The goals for the first season:

Order storage and redesign the apartment for better creativity and “flowing” work space; well, I redesigned the studio and spent money to buy better storage. The difference is amazing – more productivity, better sense of energy flow through the space, everything has its place, and I am more productive. In fact, I have an organized marketing notebook that seems to be working to guide me through what I want to accomplish.

Break 200 pounds by August 8; hasn’t happened. I have spent more time working on being positive about my body image and what I really want to accomplish with this goal. I am trying to be positive. I have spent over half my life overweight, and I am not expecting miracles, but I know healthwise this has to happen. So I need to get rid of the negativity in that last sentence and expect miracles. I KNOW I can do this.

Dream/think regularly about money coming to me; this took a while for me to work on. I am not used to thinking about money coming to me all the time. Usually it’s about how I need to have enough money to pay the bills. This is a major mental change. And there is money in the bank, the bills are paid, and two trips are planned. That Law of Abundance check only took one month for me to see how it works. I am hooked on those checks. I also am learning to recognize when my thinking is somewhat pessimistic about money, and I am trying to change that vibration.

Set up tutoring goals; I updated my Linked In profile to reflect the tutoring, and I have had business cards made, as well as asked for some recommendations for my skills from Linked In. I have been putting off a brochure, primarily because school is just now starting. I have realized that I am not at all enthused about either substitute teaching or even tutoring because it would take away from my time on my other pursuits. Definitely no subbing in the future for me, but I need to rethink the tutoring.

Plan my life after teaching (retirement); this is working very well. I have had to change my sleep schedule since I don’t need so much sleep, which has been challenging. I am marketing, sewing, designed, taking art classes, reading – all the things I said I wanted to do.

Get back to blogging on a regular basis;  I’m doing this pretty successfully on this blog, not so much with the art blog and the weight loss blog. But the focus for all of this is to build the art business to help support retirement (which seems to be happening), so I am focusing on this blog. The numbers have grown from just over 500 in June to over 800 for the last 30 days. Definite progress.

Make conscious plans and activities to work for peace. This has to become a priority for the next 100 days. I haven’t done anything this season, but I have been thinking about what I want to do. Now I have to implement the plans.

NEXT SEASON’S CHALLENGE GOALS, starting Monday, August 15 and ending November 19:

Break 200 pounds.

Enjoy life through a couple of trips and dinners/other social engagements with friends: San Diego, Austin, Houston, New Orleans.

Finish “Artists Revisited” class, complete with the new quilt.

Help with Tikkun Olam show at the Jewish Community Center.

Plan for additional income each month through the business; the goal is to beat the previous month (August should beat July, and so on).

Take three tutoring clients in mathematics.

Update Art from the Heart website and make plans for entries for the first anniversary of the Tucson shootings.

Sewing projects: Tikkun Olam, Wayne Art Center, Betty’s commission, small rhythm piece, fish quilt redone, deer quilt finished, three additional quilt projects to be determined.

Complete the first three action plans in I’d Rather Be In the Studio by Alyson Stanfield.

Maintain goals through the Multiple Streams of Income class and set new 90-day goals.

Market the gift basket through Marble-T Design and sell at least four.

And so it goes……

Wow, it has been an amazing week! So much of what I worked on in June and July is coming to fruition. Etsy is beginning to sell, and I have a marketing plan developed for just Etsy that seems like it is going to be easy to implement. The marbling is going very well; we purchased a metal tray just for doing fat quarters, and all we needed to do was waterproof it – which worked well. We’ll use the new tray the end of the week. Along with this good vibe has been the studio remodeling – what a difference with everything in its place, and room for both of us to work at the same time and share ideas.

We’ve begun to brainstorm other products for the company, as ten years ago we had a lot more than we do now. We have started preparing the guidelines for our gift baskets. WE NEED COUPONS: if you have a business related to fiber and textiles and would like to put together a coupon that could lead to some added publicity, all we are asking is for you to make some coupons that we can include in our gift baskets. You can email us for more information. We did this about 10 years ago, and we had great participation from other businesses, so folks got a goodie basket with lots of other opportunities in it.

Ebay business is picking up, and we’ve had to raise our prices, due to the serious increase in the cost of cotton. Ebay will continue to be an outlet for smaller, cheaper pieces of marbled fabric, mostly remnants. We have a good, steady business here. Etsy looks to be the place to sell larger, more expensive pieces of fabric, which is good.

Facebook is also bringing in lots of comments, but the best thing I’ve done has been the Linked In profile and joining a few fiber and art groups: Art Business, Art Marketing, Manhattan Arts (check this one out), and a few other groups – lots of comments and interest, and all this should add to business down the road.

The biggest concern with all the work over the last two months was would I be able to actually continue making new artwork. I pleased to say the answer is a definite yes. I finished two small studies this past week, both of which will end up on Etsy in the next two weeks, and I started a large piece with my Quilt University class. I have two small pieces to do for two art shows coming up, and I should be able to take care of those within the next two weeks.

One of the classes I took from Laura Bray was on Multiple Sources of Income. She spent a lesson on getting organized and goal setting. A great part of this class was seeing how I could distinguish the actual marketing of the business with making art. As a result, yesterday I spent the day getting everything into a notebook, organized by sections, long-term goals and lists, places for business cards as I develop my contacts list – it feels SO good to have it 1) all in one place; 2) a section for everything I need; and 3) a way to see my progress in all aspects of the business.

I think one thing that will help me (and I don’t know it it will work for others) is that I am going to include within my binder other projects I am working on outside of Marble-T Design, so I can easily keep track of deadlines and goals all around.

So it’s taken me a couple of months to figure out a system that will work, and now I just have to “work it.” I start each day with the notebook and make my list for the day, being sure I handle both marketing tasks and art tasks. What have you found that works for you?

Wow. That’s all I can say….wow wow wow. All the work from June and July really began to pay off at the end of the month. A finished commission, a major fabric order from England, Ebay and Etsy sales, and LOADS of inquires. And…….I got a lot of quilting done, and took two classes in the meantime. I am LOVING every minute!

This time last year I had spend 6 weeks doing a lot of work, and then school started and I lost all momentum – but NOT this year! I don’t have to go back to work next Wednesday. Did I happen to mention I am THRILLED to be retired?!?!?!?

Here’s the plan of attack that seems to be working, after a month of refinement. Each morning I take care of a lot of social media stuff, respond to comments, check out other business pages. Then I try to leave “thinking” time during the day for the long-range goals, and then it’s off to actually create. I feel like the social media piece is no longer controlling the cart – I am, and it’s taking way less time. Each evening I look at my folder – check off what got done for the day, what’s coming up for the next day, and pieces of my various “action lists” for my goals that I want to attempt.

Probably the best thing I did for social media was do my Linked In profile and join a couple of art groups through Linked In. We have been doing round robin on Facebook business pages, and the traffic all around has increased tremendously. Plus – ya gotta admit opening FB comments each morning and seeing what people think of your work is quite the motivator.

I found this morning I had to actually make a list of upcoming shows. deadlines, and commission to be sure I didn’t miss anything. The new newsletter is in the works, and I have actually set up a group for people who are collecting our art – that’s a very cool feeling!

I have over 500 blog entries since I started, as well as over 100 Facebook “Likes,” so it’s time to be thinking about a give-away along with the blog makeover……stay tuned!

Below are a couple of fabric studies done as part of The Artist’s Toolbox class through Quilt University. I am learning a lot about what is working and what isn’t – and why. I recommend these classes – I have now done three, and I learn great stuff each time. In fact, I found myself with the camera out this weekend in Sedona, taking pictures of some incredible textures – 25 pictures of a grouping of sunflowers, because I kept seeing different things!

It’s going to be an AWESOME August! What do you have planned for the month?

Linked In has been giving me lots of new connections and interesting articles and websites to follow. One of the articles was on ten online sites to sell your work. I’m planning on combing through each of them over the next month or so, but here is the list, with some preliminary thoughts. Also, cost is an issue – at this point almost everything we do is based on free stores, with commissions off sold pieces or listing fees.

Ebay – obviously. For many of us, it’s the first place we started selling. You can see a sample of what we have for sale at the link. We’ve done very well selling remnants and some larger pieces of fabric – but definitely no larger fiber art pieces. I don’t think Ebay is the place to sell fiber and textile artwork. That said, we do have a pretty good following of repeat customers. We’ve been selling since 2004 – the first time we listed two items it took us 2 hours…..there was a steep learning curve at the time, but once Paypal resolved its issues, and we figured out how to title the items, we began to build our base. It does take time.

Etsy - slow going here, but part of it is learning how to build up the shop. Three years ago I started a shop and it had maybe five things in it….and I did nothing to promote the shop. A year ago I revisited the shop, had ten things in it, and still had no idea what was going on. With still teaching full time, I wasn’t able to get the marketing going to get it known. Along come the Textiles and Fiber Arts List with an emphasis on getting publicity for our Etsy shops. I started looking around, and besides art pieces, I am stocking more pieces of marbled art cloth, at a higher price than what goes on Ebay. That seems to be working, as our sales have started to pick up, and pieces from each week’s marbling sessions are finding their way into the store.

TAFA – The Textiles and Fiber Arts List just completed their fund raising for a new marketplace site for all things fiber and textile. The goal is “markets for members,” and the group is aiming to become a major hub on the web in this area. What I particularly like about TAFA is that all artists are juried in and pay  a membership fee (extremely reasonable). This keeps the quality high and the artwork definitely unusual. This site is also all about networking for artists, so there is definite community being built at this site. I joined nearly a year ago, and now that I have some time, I am becoming active in the site. If you are an artist working in fiber and/or some form of textiles, you need to be a member. Another plus – you don’t lose anything in “commissions” – all dealings are between you and the buyer.

1000 Markets – looks like it has become Bonanza. Under the Art category was “art from the artist,” which I should browse more. There are some possibilities under the Crafts section, but I don’t like listing my work in a craft section (me, I guess….). Searching “fiber art” brought up mostly ATC’s and fiber magazines…..at first glance doesn’t look like something I will spend a lot of time on now.

Fine Art America – I have been really impressed with this site so far, even though it seems “too good to be true.” I want a site to sell my digital work, and this looks to be it – print on demand, with framing and shipping included. I have been hearing some good things from folks in my increasing business network, so I will definitely pursue this one.

Three Sisters Marketplace – I’ve heard a couple of good things about this group, and it will be one I investigate further later this fall. It sounds much more like a community, and artists are juried into this site also. I think for me personally that is a plus to the sites I decide to join.

Artfire – I’m thinking this is in competition with Etsy, as it advertises “handmade,” but for some reason I just can’t get into the site – the home page just seems extremely jumbled, and it looks like a lot of work….

Made It Myself – looks like a lot of other sites, and this says it’s geared to the hobbyist whose friends say “you can sell that.” Don’t think I’ll pursue that further.

Cafe Press – slowly in the works – this is one where I need to have my artwork settled before I seriously work on marketing my (again) free store.

Now – let’s hear from you as to your experiences. This is just a snapshot, I’m sure, of what’s available to sell your work on line. But let’s get some dialogue going with ideas, feedback, more sites – just leave a comment!

I so enjoy reading all my blogs in Google Reader – what a wide range of art that’s out there, commentary, gorgeous eye candy….so much available through the net. Makes me glad I live at this time in history when I can sit at home and just explore. So enjoy this week’s finds!

After years of dealing with No Child Left Behind comes Borowitz with this gem: No Politician Left Behind….seems only fair….

Talking about art fairs, this is an excellent post from Fine Art Studio Online about what NOT to do – and when I did the few shows, I was careful to not break any of these rules – because I HATE it when I’m ignored.

Joen Wolfrom is a major player in the art quilt world, and I own (and refer to) all her books. She has a blog, Playing with Color, and it’s a treasure trove. Just recently it’s all about blue – gorgeous! And to add to that, she gives us hmework to improve our own use of the color – and the pics are AMAZING!

Now here’s an idea that reminds of work by Andy Goldsworthy: Sand Art by Jim Denevan. So fleeting….

Speaking of Andy Goldsworthy, I was introduced to his work about 10 years ago, and I pine for a few of his books to own. I’ve been through everything the library has, and I’ve watched Rivers and Tides several times. The juxtaposition of art IN nature is beautiful. Google some images for him and you won’t be disappointed. This is one of my favorites:

In case you are even more interested, here are some items from Amazon (and yes, in the interests of full disclosure, I make a couple of pennies if you follow the links…).

Since I’ve been working on improving my machine quilting, I loved finding this next site for P. Nosa – and you can see his solar-powered sewing machine….

Now for somethng different – I’m looking for some good websites on the following:

* Basic yoga poses (needs to be for the overweight-can’t-bend-down-person)…..

* Feedback from those of you who have used Fine Art America – how did you do and would you recommend it?

* A good water color class on line…..and

* Great places for sightseeing and food in Oregon – specifically the coast and Portland….

Any and all help greatly appreciated!

We are getting quite active around the web and I thought it’s time to spotlight some of the things available on line this week – you can only find them this week.

First up is Ebay this week – lots of great fabric pieces available – assorted colors and marbling patterns, perfect for piecing, applique – and don’t forget – sometimes you can just make a small quiltlet with quilting the marbled pattern line. Two pieces of denim – really intriguing designs and effects.

On Etsy this week is a piece of art cloth again with lots of possibilities. We were trying for a starburst effect, and I think we achieved it. I have a smaller piece that I’m going to quilt for a small hanging.

On Cafe Press, one of our most favorite digital prints from our Botanicals Series:

And also from Cafe Press, a cool totebag with a digital manipulation of a Southwest gecko:

So enjoy exploring this week – we’ll have some new goodies next week!