Archive for the ‘Laura Bray’ Category

Top Ten Tuesday

 

There’s a lot of great pictures and all on line for this week, but I just stumbled on this video that is a MUST SEE for women. It’s an important statement about women in our society. Knowledge is power. “Misrepresentation.”

 

From Cool Hunting, a really interesting photography contest: repurpose a pattern.

Great stuff on JPG Magazine – voting on one of their contests – lots of movement to these pictures.

Mathias Roller

 The 10 Most Anticipated Films of 2012 – from The Best Article Every Day

Here’s a really interesting post from Laura Bray – really unusual – about make “play food” for the kids to use in their “play” kitchens. I loved the pasta, and this ravioli is genius!

thought-provoking from The Creativity Post: The Responsibility of the Audience. thoughts from you?

Also from the Creativity Post: Mozart, Newton and You? Again, very thought-provoking. I love this comment:

“Creativity is essential to particle physics, cosmology, and to mathematics, and to other fields of science, just as it is to its more widely acknowledged beneficiaries — the arts and humanities. Science epitomizes the extra richness that can enhance creative endeavors that take place in constrained settings. The inspiration and imagination involved are easily overlooked amid the logical rules. However, math and technology were themselves discovered and formulated by people who were thinking creatively about how to synthesize ideas — and by those who accidentally came upon an interesting result and had the creative alertness to recognize its value.”  Your comments? For example, were Gates’ opportunities more important than his drive and talent?

From the 365 Project – this week’s top ten:

Microwires by peter/zip

Now this is weird…..Bent Objects by Terry Border, from The Best Article Every Day….

And from SewCal Gal comes a virtual tour of Hoffman Fabrics – really interesting if you’re any kind of a fabric-oholic….really interesting to see the process for producing all those yummy fabrics.

That’s it for this week – let me know what you find that’s unusual on line this coming week!

Monday Marketing

Some interesting thoughts going through the mind over the last few days, primarily thinking about future directions for the business. We really enjoyed our guild demo and would like to do more, so moving up the to-do list is a plan for making that happen. We also spent a good chunk of time yesterday planning out two now major art pieces, something we haven’t done in a long time. Hubby has some great designs from a number of years ago that we want to bring to fruition. So it’s been really fun to look at the artistic side of planning.

Thanks again to Laura Bray and her e-course on Multiple Streams of Income (also available in an ebook – Click here to visit katydid designs.). For the first time I understand marketing and art-planning. I was too focused on marketing and not enough on actually creating art to increase income. My second season on 100 days ends on November 18, and I am already thinking about new sets of goals and increasing the range of goals. It’s turning out to be another good month for us, and I so want it to continue. My linking you to Laura Bray’s work is an example of a passive income strand, another area I am focused on building; you visit sites I recommend, purchase something, and I receive a commission. If you visit the Resources tab for the blog (at the top), you will see people and businesses I recommend – some of which pay me a commission, and some who don’t. Either way, I am only sending people to you that I use/have used and have confidence in.

That said, I keep reading and processing more information about building success as artists. Here’s a couple of articles I’ve found in the last few days that may be timely for you.

Thinking about giving up the art business? From Fine Art Views blog comes “Boiling Point.” A good read if you are discouraged by success as an artist.

From Joanne Materra comes a great post on potential scams we all have to be on the watch for. Called “Don’t Fall For It,” it’s a look at potential scams.

Image from The Great American Disconnect Blog

And along the same line, from Artsy Shark comes an article about applying to exhibitions, “Five Tips on Getting into More Juried Art Exhibitions.” A word about Artsy Shark – we will be a featured artist sometime in the next few weeks….stay tuned!

Have a great week marketing and building your joy!

Monday Marketing…on Tuesday…for a reason…..

It’s Tuesday morning, and I’m doing my marketing column, which usually happens on a Monday. But…today is the 18th, exactly 90 days since I made my first set of goals with the Multiple Streams of Income class with Laura Bray. Click here to visit katydid designs. This was only the second time I actually set written goals and kept referring to them throughout the 90 days. The first was with season one of Co-creating Our Reality. I’m going to be setting goals from now on for the 100-day seasons and keep everything together. That way I can review personal and professional all at the same time, as one really affects the other.

So how did I do?

Here are the original goals:

* By October 18 I will have plans for 10 different collections for licensing, with 5 of them ready to show. I broke this further into a series of steps: analyze current work (completed in August); read through licensing materials (still working on this); work on repeats (working on it); identify ten collections (completed in August); identify three more collections (done in September). Nothing is ready to show…yet… but I feel like I am making progress in that direction.

* By October 18 I will sell $50 in product from my Cafe Press store. Series of steps: look at shops; determine products; look at existing artwork; set up products; develop a marketing plan. So…not a lot. Cafe Press also has changed some of their policies, and it looks like Basic shops are changing. I need to investigate that more. I have, however, managed to get an item up on the blog on Thursdays on a somewhat regular basis – more than I’ve done in the past….

* By October 18 I will have added a minimum of 10 new items to my Etsy store. I will also have the rest of the artwork on Etsy. I will sell a minimum of $50 on Etsy. I will have a marketing plan for Etsy. Lots there…and I’ve gotten each one completed. We are now looking at some regular income each month from Etsy. Now to increase the amounts.

* By October 18 I will have sent at least one newsletter. My bad. Didn’t happen…and this is really an important piece. But the reality of what’s coming up in November makes me think this won’t happen until the new year.

* By October 18 I will have placed artwork in at least one gallery. Well, yes and no……..the gallery north of here is on hold because of the distance. I did enter a piece into an installation show here in Tucson, so I made that deadline. I have two pieces in a gallery in Tubac, but they will be coming home in a few days, as the owner is not sure he will continue in business. I had enough interesting experiences with these processes, so I am re-evaluating just how badly I want gallery representation.

All that said, it’s been a very valuable 90 days. I have learned a lot, especially when it comes to gallery representation. I have done a HUGE amount of sewing on projects and commissions, and I definitely want to continue creating pieces. Maybe the gallery/show route isn’t how I want to go. But at least now I have some experiences behind me to make those kinds of decisions.

Now – when my second season of 100 days ends in mid-November, I have another whole set of goals to look at, and at that time I will develop new ones. By then I’m going to have a lot more experience in this area, so the goals should be more focused. The Multiple Streams of Income class really helped me focus on the kinds of goals I needed to create – up until then, everything was geared around marketing – getting the word out – but it was pretty hit-and-miss. The class gave me focus, as well as a better idea of how to set up some goals. I really recommend Laura’s class if you need focus.
Click here to visit katydid designs.

 

 

Top Ten Tuesday

I’m getting caught up from a few days off, so I’m overwhelmed with all that I’m reading and seeing on line this week. The first article from Dumb Little Man has some great thoughts on productivity, perfect for me now as I try to be productive and at the same time not flit from one thing to another.  “Is Your Passion for Productivity Hurting Your Creativity?”

Also from Dumb Little Man, and in line with the last post, comes finding time for meditation. “Three Ways to Bring Meditation into the Chaos of Daily Life.” Sounds like my life on a regular basis…although not as much now that I’m not teaching. (Have I mentioned at all that I’m retired?!?!)

I enjoyed the one or two times I have dyed fabric. I played everything by ear, bot really sure what I would end up with. I discovered one very important lesson – I have a LONG way to go to get good at this. One person who already is there is Vicky Welsh of Field Trips in Fiber. Read about her process just in creating a monthly color palette, in this case reds. And many of us know just how difficult it is to achieve the right red.

Since I am actively marketing my Etsy store, I discovered a blog related to all things Etsy, called Handmadeology. Lots to explore and read about – I’ve already picked up an idea for promoting my holiday sales.

And…for those of us getting older….remember Wayne Newton as a young sensation? Check out Mad Magazine‘s send-up of a new album…..you have to go and look – won’t spoil the surprise here…..

And also from Mad – Dick Cheney’s resignation letter….you’ll laugh and cry at the same time for poor Dickey…..

I am really taken with the flash mob concept, and this one is pretty cool – Ravel’s Bolero at the Copenhagen Central Station. Imagine a full orchestra just appearing….loved the bassoon, and wondering about transporting the percussion section….

Anyone using Pinterest? I’m having trouble getting it to work – maybe it’s because I don’t understand it totally, or maybe…it’s because the IMac is over 5 years old and not happy these days….Anyway, I’m a sucker for post-it art. I’d like your feedback on using Pinterest.

In memory of September 11, here’s an update from The Best Article Every Day about the World Trade Center.

Finally, to end with a tie-in to the beginning: 20 Ways to Be Better at Life Today, fropm the folks at Nerd Fitness (how can you not love that?)

 

Monday Marketing – Organizing the Business

  As part of my goals for this next set of 100 days, I want to work through a minimum of three of the action goals from Alyson Stanfield‘s I’d Rather be in the Studio! Action 2 is all on organizing, something I have SLOWLY been pulling together. The business is at a point where a folder for me won’t cut it any more. Hubby handles the finances and anything with Ebay. He has the chart of accounts set up, all the ledgers updated, all Ebay items organized, and does the quarterly justifying of the books. He is the Felix in the family, and I certainly qualify as the Oscar.

That said, I can find anything I need in the organized chaos I sometimes live in – comes from 40 years of teaching and knowing immediately where something is, even if I can’t see the top of my desk. But now that I have time, I took Alyson’s suggestions and looked at so many different areas.

The answer for me was a large notebook with dividers. Now I have a place for emails, articles, lists – and every time something new comes up, I set up a new divider in the notebook. When we were on vacation for a dew days in San Diego, I brought the notebook to the beach and we sat and went through each section, brainstorming additions, corrections, new products, immediate followup, and the like. I think hubby was kind of impressed at how much I organized everything.

I particularly like that I can sit with the notebook each week, go through the sections and pick out what needs to be worked on for that particular week. I can add dates for finished items, move things around and change dates, and decide which project will get accomplished that week.

Of particular help was using the notebook to then help organize the computer desktop for all the images and emails and documents related to the business. Now I have major folders, especially for the licensing art, on the desktop, and I feel like I finally know where all the images are going to go. Case in point: we have Ebay photos from 2004, when we first started selling on line. Now there’s a folder of “old” Ebay photos, organized by year, as well as the most current images. I’ve done the same thing with the Etsy folder, and this will carry over to the Fine Art America photo. What helped in organizing all these images was finally figuring out how to work with Adobe Bridge in the Creative Suite. I love seeing all the photos at once!

If you need help in getting organized, I recommend two sources. One is the “Multiple Streams of Income” ebook from Laura Bray. (I’m an affiliate, and it you click “katydid” on the right side, you’ll go to her site for ordering. I do recieve a small compensation for sending you there, but I’ve taken the course and it helped me tremendously.) The other is Alyson Stanfield‘s book I’d Rather Be in the Studio! You can order from Amazon (and yes, I’m an affiliate there, too…..one of the things Laura Bray talks about in her Multiple Streams ebook and course is setting up affiliate accounts.).

Happy organizing – share your tricks and ideas here in the comments.


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