Monday Marketing – The “Duh” Moment

Oy, sometimes ya just need to be hit with the proverbial two-by-four….For YEARS we have worked on product with our marbled fabrics, and we have also tried lots of different venues for arts and craft shows. Some product has worked, which has been good. The art and craft show circuit – not at all. We invariably lose money. We take framed work, digital work, fabrics, digital cards…..nothing sells because most people don’t have a clue what to do with the fabric.

Now we’re working on putting together our gift baskets for the holiday season. We know that we can keep these going year round by keeping the hand-crafted bowls a fairly neutral color, as well as adding in some seasonal items. It dawned on us, as we threw away the latest offer for a holiday craft show, that all we could really bring was the baskets.

Well, duh. The baskets all along could have been the seller. All in one place, items for that family member that can be hard to buy for. Shrink-wrapped. Lots of goodies. No worry or muss. No explaining how to use the fabrics.

And then….as we’re talking about maybe choosing a couple of shows for next year, it occurs to us we could offer the gift baskets in two sizes, small and large.

Duh.

All these years, staring us in the face, and we never saw it.

Sometimes we work so hard and miss the obvious. Right now I’m pretty irritated with us for this having taken so long. But on the other hand, now we have a great new product that should work long-term and give us a lot to build on for more stuff in the baskets. Who knows what else we might have missed along the way?

Suggestions?

Related Posts Plugin for WordPress, Blogger...

Comments are closed.

A Chance to Win Free Fabric!

Subscribe to our Newsletter - a chance to win free fabric!

* indicates required
Email Format
Marble-T Design Etsy Store
The Textile and Fiber Art List
Art From the Heart
Cafe Press Gift Items
Follow ArtsyLindaMoran on Twitter
Pattern Spot – 1000s of Patterns in one Spot!
Pattern Spot dot com
Tackle the Web with up to 5 new .COMs, $5.99 for the 1st year!


FTC Regulations – Affiliates
Disclaimer: Please be aware according to FTC regulations I need to let you know I am an affiliate of some of the companies listed here and will receive compensation if you order from them.
Interesting in Licensing?

Archives
Post Categories
ANALYTICS
Content Protected Using Blog Protector By: PcDrome.