Monday Marketing – Concerning Etsy

Interesting post concerning a shopkeeper who had her Etsy store taken down unexpectedly. I too got a similar survey saying I had potentially violated some of the principles of Etsy. I answered their questions and emailed it right back, and I never heard anything else. I don’t even remember at this point what it was about. After reading this article, I’m glad I took the time to search through policies and look at the fine print.

Our Etsy shop is inactive right now, as we are involved in a major fiber presentation (StashFest) and all our product is with us, not in the shop. I plan to rebuild the shop with lots of new fabrics once we are back and done with special orders (we have three commissions awaiting our return).  We’ve had a domain name since 1997 – in fact, when it comes to e-commerce, we are really “old-timers.” There are a lot of good points in this article about understanding and handling your own business.

Our problem has been a problem with our email connected to our web address. Evidently we get blackballed every now and then….our email address is considered spam periodically. We usually stumble on the problem after not too much time has gone by and can arrange through our host to get the problem taken care of. I find it interesting that this happens. We were hit one time with a major spam attack, at least a decade ago (seems like it was the cube iMac we were on when it happened…). Cox has blocked our domain a number of times, and we have had to work around their services. They can’t give us a reason why they have blocked out address, and after it happens a couple of times, we have to find a way around it, which we have done, so there are usually no problems.

But I think the major point in the article was not to rely on only one outlet for selling your wares. Interesting, because there are times when I am convinced we are just spread too thin, and yet there are places we can expand. Interesting conundrum. As I’ve mentioned a number of time sin the Monday blogs, you can spend a lot of time doing your marketing; it is key to find your niche, understand the marketing/business strategies you are using, and still find time to make your art – do what drives you creatively.

All that said, I am ready to hit the bed (it’s Saturday night as I type this) and hopefully not dream about all the things that can go wrong with this show that we’ve been working so hard on for the last four months (not including the unexpected move we had to make). Hopefully we made enough lists that we haven’t forgotten anything critical. In fact, the first thing packed in the car was all the marbled fabric and the quilts. If you’re in the Seattle area, StashFest is a fund raiser for the La Conner Quilt Museum, the weekend of March 31 and April 1. Stop by and say hi to me and hubby and Marble-T Design.

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