Writing an Elevator Pitch


I signed up for 31 Days to a Better Blog, since I am really focusing on marketing and being “out there” for opportunities. Problogger is sponsoring this, and already I am finding it helpful. An “elevator pitch” is essentially a “grabber.” I remember Bill asking us constantly with the Learning Center to “have one sentence that will describe what you do.” That’s what I’m doing now.

What most people do not realize about marbling is that it is a centuries’-old art form, and practitioners who shared information and tricks of the trade outside of their guild could be put to death. When I first started marbling, Dean and I had a really difficult time finding information, especially about how to make particular tools. Now, thanks in large part to the folks on the marbling digest, everyone world-wide is sharing information and trying to reclaim some of the ancient methods. That in itself should make for a good hook:

“A Centuries-Old Art Made Modern”

That should make a good tagline, and in the “About Me” section I can elaborate on this.

We have used for the last 10 years “Hand-marbled Fine Art Fabrics,” which had a great ring to it. THe problem with that now is that we don’t do much custom work anymore – we just don’t enjoy it as much as we did. So that’s going to go by the wayside.

One of the things about marbling that is so addictive is watching the paints swirl, and then the patterns appear. There is a wonderful connection to ancient practices, a sense of history (being a history major) that I really love. Being self-taught, this blog is a way for me to experiment and record the process – something I have found very handy over the last two years, especially since I can look at it and know I really did do some art work!

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