Archive for the ‘marbling paper’ Category

Promotions, Guidelines, Giveaways….Oh My……

Interesting post today from Social Media Examiner, and I think I need to share this, if only so that I can better understand what’s what with giveaways.

Evidently it’s not as easy to do giveaways and promotions on Facebook, and in general there are a lot of guidelines to follow – which I think most of us small businesses do, just as a matter of ethics. Requiring people to “like” a page or become “fans” or do anything changes the rules and makes this a contest, as opposed to a give-away. If you read the comments in the article on Social Media, you’ll find a lot of confusion, especially as regards to doing this on Facebook.

When you read the “Promotions” guidelines on Facebook, (and we’ve all done that, right???), you’ll notice that what many of us have been doing doesn’t seem to fit those guidelines. I think most of us with some sort of fiber giveaway to celebrate milestones – a certain number of fans, reaching a major number of blogs – do so with pure intent – like this and you could win something. We just need to be aware of what we’re doing and make sure everything that we need to do according to federal guidelines, we are.

It’s similar to the FTC guidelines about bloggers promoting an item where they receive a commission – we need full disclosure that we get paid to do this. If you start looking at your spam, you’ll notice a lot of it doesn’t have actual names and addresses at the end of emails to tell you exactly where all this is coming from. More and more sites (mine included) let you know that there are products we promote for which we may receive a commission. That’s how affiliate marketing works, and that’s a great source of passive income for many of us.

So here’s what I’m going to do. When I hit a milestone that I’ve set, I’ll do a giveaway of goodies.  I’ll mention on Facebook that it’s happening, but you won’t need to do anything except head over to read the blog – which hopefully you’re doing anyway.  Any giveaway will run solely through my blog – after I continue to read up on the in’s and out’s of this. I’m interested in your thoughts on this topic.

Boring, huh?  Here’s some eye candy to make up for it (although ya gotta admit this is important information). Enjoy the marbled papers. marbled paper

 

Marbled Papers Galore!

A friend called on a Saturday morning a few weeks ago to let us know of a bookbinder’s conference in Tucson, with great marbled papers. We headed over to the Radisson to find the annual Guild of Bookworkers Conference. Oh, my, the marbled papers were scrumptious. One of the marblers was from New Mexico, Pamela Smith, and her work was amazing.

Plus, there was another amazing lady there with marbled papers, whom I have forgotten, plus a couple of companies with really gorgeous stuff. Apologies for no names, but I did have permission to take the pictures. Hiromi Paper had a catalog that I picked up, because I’m always curious, and I found fascinating information about the art of paper making in Japan. This could lead to a serious new hobby…but right now I just want to take some of those marbling patterns and get them on cloth!

And now for the eye candy. You can click to get larger pics and see the incredible detail.

Market Research in the Art Buying and Selling Business

I am spending time this week really analyzing what I want to do with this blog and with my art – and the art of those of us in our Mixed Media Arts Tucson group. I am working through BlogMasters Club with David Risley and learning a huge amount of information. Part of me is getting discouraged, but another part of me is extremely excited. For those of you interested in building your art business, let me show you what I’m learning.

There is so much information available on line if you are interested in marketing yourself. Knowing what to look for – and the whole issue of key words – has really confused me. So I am taking this step by step. I went looking on Amazon in the categories of buying art and selling art. No magazines in the buying art, becoming an educated art buyer, but there were a couple if interesting books that could be used as resources to round out my own knowledge. The magazines under “art” tend to be “make it yourself” kind – quilting, scrapbooking, sewing – many of the same magazines I tend to buy. But nothing on how to know what and how to buy art. One magazine, Flaunt – $60.00, 10 issues – is supposedly a trendsetter (their words), but had lousy reviews – magazine was just taking money and not delivering. I keep telling myself not to be discouraged, I really do think this will be a potential market – I will need to tweak things.

The two books I found that look really interesting are “The Art of Buying Art” by Paige West and “The Art of Buying Art” by Alan Bamberger (you can click through to Amazon to purchase).  The interiors looked helpful.

          

From here I went to Google to check out what kinds of forums are available to follow buying and selling art. No question there is traffic here on line, as opposed to strictly magazines. There are about 132,000,000 forums available, I found several within the top fifteen that had potential. They all seem to be focused on artists getting their work out for others to buy. Foundmyself.com is on the honor system for selling, with a first glance of some nice-looking work. I especially like the opening graphic – “artsy” and eye-catching. Emptyeasel.com  had a great article on helping buyers find your work. About three years ago my digital partner and I were talking about an online site to sell art. I think this is going to remorph itself into something within the blog. Given the number of forums, I do think there is market potential. But – I want more than just places to list your art. What about the actual selling – and driving buyers to want to purchase the art? Those are the big questions. Off now to start looking at the keywords.

Now to make some art this weekend! Need to marble some paper, follow up on a wholesale order, get a few fiber pieces ready for a show in March, start planning our new blog Mixed Media Arts Tucson. mark papers, finish the geometry quilt, and get some good walking in. Should be in the 60’s!

Archives
Recent Posts