Monday Marketing – Getting Organized

Wow, it has been an amazing week! So much of what I worked on in June and July is coming to fruition. Etsy is beginning to sell, and I have a marketing plan developed for just Etsy that seems like it is going to be easy to implement. The marbling is going very well; we purchased a metal tray just for doing fat quarters, and all we needed to do was waterproof it – which worked well. We’ll use the new tray the end of the week. Along with this good vibe has been the studio remodeling – what a difference with everything in its place, and room for both of us to work at the same time and share ideas.

We’ve begun to brainstorm other products for the company, as ten years ago we had a lot more than we do now. We have started preparing the guidelines for our gift baskets. WE NEED COUPONS: if you have a business related to fiber and textiles and would like to put together a coupon that could lead to some added publicity, all we are asking is for you to make some coupons that we can include in our gift baskets. You can email us for more information. We did this about 10 years ago, and we had great participation from other businesses, so folks got a goodie basket with lots of other opportunities in it.

Ebay business is picking up, and we’ve had to raise our prices, due to the serious increase in the cost of cotton. Ebay will continue to be an outlet for smaller, cheaper pieces of marbled fabric, mostly remnants. We have a good, steady business here. Etsy looks to be the place to sell larger, more expensive pieces of fabric, which is good.

Facebook is also bringing in lots of comments, but the best thing I’ve done has been the Linked In profile and joining a few fiber and art groups: Art Business, Art Marketing, Manhattan Arts (check this one out), and a few other groups – lots of comments and interest, and all this should add to business down the road.

The biggest concern with all the work over the last two months was would I be able to actually continue making new artwork. I pleased to say the answer is a definite yes. I finished two small studies this past week, both of which will end up on Etsy in the next two weeks, and I started a large piece with my Quilt University class. I have two small pieces to do for two art shows coming up, and I should be able to take care of those within the next two weeks.

One of the classes I took from Laura Bray was on Multiple Sources of Income. She spent a lesson on getting organized and goal setting. A great part of this class was seeing how I could distinguish the actual marketing of the business with making art. As a result, yesterday I spent the day getting everything into a notebook, organized by sections, long-term goals and lists, places for business cards as I develop my contacts list – it feels SO good to have it 1) all in one place; 2) a section for everything I need; and 3) a way to see my progress in all aspects of the business.

I think one thing that will help me (and I don’t know it it will work for others) is that I am going to include within my binder other projects I am working on outside of Marble-T Design, so I can easily keep track of deadlines and goals all around.

So it’s taken me a couple of months to figure out a system that will work, and now I just have to “work it.” I start each day with the notebook and make my list for the day, being sure I handle both marketing tasks and art tasks. What have you found that works for you?

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2 Responses to “Monday Marketing – Getting Organized”

  • I’m inspired, Linda. I need to get organized too. My first eight weeks of retirement have included about three weeks of travel to UU events, and now have several weeks of travel for a family memorial service and then two weeks of vacation coming up. So September is going to be my month to get organized and get moving. I’ve been on Linked-In but not used it much for my marbling persona, but I’ll check out some of those groups.

  • Ginny, start by just making some lists for what you would like to do….it was important for me to redo the studio so it was more conducive to both of us working in it. I started doing some basic marketing until I found a plan that worked for me. Happy to give you some advice if you have questions. Linda

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