Posts Tagged ‘organization’

Reflecting on the Past Year…aka Starting Your Marketing Early

I’m starting a new series over on Handmadeology, with organization and planning steps to help you plan this coming year. I’m also taking all my own advice along the way, so if you are interested, you can follow along on my planning and perhaps pick up some ideas of your own.

It’s the end of the year: fiscal, calendar, it doesn’t really matter. Most of us are already thinking ahead. Lots of ideas, plans, and probably a sense of “how can I ever make this all happen?” If that’s your mind frame right now, then this series is for you. Step by step, let’s help you plan out the coming year so that it seems both manageable and practical. The best part? You can do this planning whenever you want; you don’t have to wait for an official beginning. You just start, whether it be an individual project, a month, or the whole calendar year.

Step 1 is reflecting on what you FINISHED. What did you get accomplished this past year? Let’s start here. Make a list of what you actually completed this past calendar year (since that’s what most of us work with). Consider everything: sales, new customers, teaching gigs, social media, newsletters, art shows, gallery entries, website development, blog writing, travel, new art work (definitely do not leave out the actual creativity!). WHAT DID YOU DO FOR THE YEAR? Now celebrate each and every accomplishment. You made progress.

This has been a productive year for us, with sales up about 10 percent. About a third of the income was from our participation in StashFest, a fundraiser for the La Conner Quilt Museum. Etsy is hitting its stride. Ebay was surprisingly quiet, especially during the summer. I entered shows for which I created very specific work (and didn’t get in), joined SAQA and Visions Art Museum. I did a newsletter each month starting with April. I created a tutorial for the SewCalGal free motion quilting challenge, got our work accepted in a book, and corralled a feature in the Martha Stewart Weddings issue for this coming March. I completed a pattern and had it reviewed and samples made. I have three out of four of my small seasons quilts completed. I revamped the website with some major changes, and I took apart five old quilts and requilted them. I also took a few classes. There’s more, but this is a good start.

Step 2 is identifying what you DIDN’T get done. This is hard, and sometimes it can leave us with a sense of failure. Not so. Get it out or paper, have the pity party, get over it, and you don’t have to think about it as much. There were reasons why these didn’t get done: not a priority, not enough time, too much money, family and/or job commitments. Identify them and let them go. It’s okay if you are working full time and don’t have a lot of creative time or space. Part of what will follow in later steps will be adding realistic planning into your goals.

As I am half way through my second year of retirement, I am getting used to working furiously for three or four weeks, and then taking at least a week or two to just relax. It is such a nice change from trying to make art during a crazy school year and then getting really productive in the summer, usually the few weeks before school is due to start again. I did have loose ends: a few art quilts that didn’t get completed, so they are still UFOs; the seasons pattern for autumn STILL isn’t done; a brochure for guilds with potential classes still not done; a collector’s newsletter still waiting. But I am learning to let it go. The important things are getting done, especially before deadlines, manufactured or actual, so I have to stop worrying about things.

Step 3 is starting a list of all that you actually accomplish this year. Add to it throughout the year. Then when you reflect next year, you’ve already got your list.

I actually started my list in May. I wanted to be sure I didn’t waste my retirement, so I started keeping close track of all projects I completed, deadlines I made, and business progress. It helps to read it over each time I add something newly completed to it. I can see on a regular basis exactly how I am doing.

Step 4 is sharing what you accomplished, on a blog, your website, a newsletter….or in the comments here. Let me celebrate with you. Working in isolation is tough, and since we have a cyber community, let’s take advantage of it!

 

Monday Marketing

So it is the end of Monday, and I am slowly getting things done in marketing. The last two weeks haven’t been incredibly productive – things have gotten done if they have had definite deadlines. Otherwise I have been plodding along, thinking about things to do, but that’s as far as it went. Which is why this article from Dumb Little Man hit home. Sometimes it just seems like there is a huge roadblock in your way – in this case, an icebereg.

“Icebergs can be deceiving, because what you see above water level is only the visible part of it. However, in some cases the iceberg could be a huge ice mountain, where the majority of its size is hidden underwater. Do you now see the connection between a iceberg and those certain types of tasks on your to do list? The task may look insignificant outside, but there is so much more to it than you think. It’s the hidden part that fools us into underestimating a task and promises an unrealistic optimistic timetable for finishing it.”

I think making my lists sometimes turns into an iceberg….I am still playing catch-up with to-do’s from four weeks ago.

To balance this article is another one from Dumb Little Man about balance.

4. Give yourself mini-breaks whenever you can.

8. Allow yourself the freedom to say “no.”

So I’m considering the last two weeks a mini-break….that’s my story and I’m sticking to it!

Nerve Endings, and Other Assorted Thoughts…..

Well, it’s been an interesting bunch of days. After thinking I was on a roll, with blog posts in the queue and lots happening, I an felled by lowered ilium and severely twisted muscles and sciatic nerve in the left leg. To the point that I have been flat on my back, unable to walk on my left leg, kinda loopy from the pain killers, and hobbling for another visit to the chiropractor tomorrow. The lump the size of a golf ball (according to hubby) has disappeared, and things are on the mend, I was able to get a lot of loose ends done today, but I am still in a fair amount of pain.

Bummer.

A lot of good things have been happening, and now I have a couple of major deadlines to meet in the next two weeks that should drive some good traffic to the blog, website, and hopefully result in some orders. I just have to be able to do the work.

Two major guest-posts for blogs, a new online gallery, a major website revision, more fabric to make, and some patterns to finish. Momentum is developing, which is exactly what I want, bvut I need to keep up with it. Nice problem to have, especially if nothing is keeping you from working.

So I did a brain dump of everything I could think of that needed to be done this week…and then some. Lots of little things got done today, and tomorrow I will prioritize the major pieces after our marbling session. Usually I get all the little things done, ’cause it looks so good having everything crossed off. But THIS TIME I have to prioritize for my deadlines.

Should be a great – and BUSY –  week!

Monday Marketing

It’s Monday, and I’m trying to get back in the swing after a few days off…and actually a couple of weeks off from anything more intense than just sewing. I have been finding myself thinking a lot about this year’s holiday season….and it was 110 degrees today, so I’m thinking I’m nuts…..but the holidays are coming, and I don’t want to squander the opportunity this year. This week’s Handmadeology post will be about getting ready for the holidays.

That said, there was some great information from the ArtBizBlog and Alyson Stanfield today.

The first is about writing book reviews for your blog. I really should look at doing that, as I just picked up a couple of great ones on machine quilting, and they are making a difference in my latest quilting. It’s a distinct possibility that I will make one day a week a book review, and not necessarily about art quilts. There’s a lot of science fiction in my future….

The other blog post by Alyson is on organizing. I just downloaded  Evernote to my iPad, as I needed something for word processing during tutoring. I don’t know much about the program, but if I can use it for some other organizing ideas, then I’m game to try it.

Alyson references Tim Ferriss of the Four Hour Workweek, which I read about two years ago and proceeded to get very depressed. I was still teaching at the time, so there really was no way to look at four hours. However, the one piece that really stuck with me was all his information on outsourcing. Very intriguing, especially as I am headed in to some serious research for a potential book. Interesting read if you are ready for a drastic change…..

10,000 Hours

There was a very interesting post on the Personal Excellence blog by Celestine Chua, called 10,000 Hours on Bejeweled. She also had an earlier post on the 10,000 hours, based on a book by Malcolm Gladwell, Outliers: The Story of Success. I found this really interesting. First, I misinterpreted the title and was thinking she had spent 10,000 hours on a video game. Turns out it is all about succeeding at what you are doing. From her article:

“… the “outliers” – i.e., the most successful people of the world, including sportsmen, business people, musicians and scientists, to understand key factors behind their success. He found the key denominator to all their success isn’t natural aptitude as many like to believe. Having a high IQ doesn’t guarantee success : There is supposedly no difference in people’s propensity to success beyond an IQ of 130. The key denominator is actually hard work. A lot of it, in fact. About 10,000 hours of it. That’s roughly 3 hours every day, for 10 consecutive years, before any one of them began to be defined as the ‘expert’ in their field.”

Wow. We tell people we’ve had our business up on line since 1997. We’ve pretty much been very small in all that time, but this year we are starting to see really good momentum. The reason? We are working at the business and the art every single day. When I was teaching, I was really limited to how much time I had for sewing, and how we could work a marbling session in on the weekends. We needed to put in the time in order to grow, and now we finally can.

It’s been almost a year since I retired (May 27). During that time I have:

* created and completed, including photography, a piece for a major art quilt show;

* created and completed two commissioned art quilts and three very large table runners;

* created fat quarters (a LOT of them) for a show in La Conner, Washington, including the trip there and back (this is something I never would have been able to do had I still been teaching full time);

* took apart three small quilts and requilted them to better showcase the use of marbled fabric in traditional quilting;

* had two art quilts accepted in to a new book on art quilting;

* took three classes from Quilt University (and completely finished two of the projects);

* took a marketing class on line;

* redesigned the blog and made cosmetic changes to the website;

* set up a site on Fine Art America;

* got the Etsy store to finally start making some money, especially with gift baskets;

* spent a month working through internet courses on Facebook, Twitter, Dreamweaver, LinkedIn and Bridge on lynda.com;

* have work to enter for three upcoming art quilt shows and three magazine deadlines for work;

* started the ebook by completing the first tutorial;

* marbled fabric at least twice a week (and sometimes more);

* completed four months of challenges on the Free Motion Quilting Challenge through Facebook;

* worked through some licensing materials to continue pursuing possibly licensing deals;

* revised our company portfolio, including new business cards;

* presented a demo to a quilt guild in the northwest part of the city;

* joined SAQA and attended my first meeting;

* created two out of four seasons for a new pattern line; and

* redesigned my studio, not once but twice, since we had an unexpected move happen in February.

The funny thing is, I feel like a lot of time has been wasted this year, and I don’t mean down-time to enjoy being retired. As I wrote yesterday, trying out this new Pomodoro technique really looks like it can up my productivity, and still leave me time to veg as needed. I anticipate a huge growth year ahead…if I put in 5 hours a day, 5 days a week…….that’s at least 1300 hours for this coming year, and I think I will be putting in more. I need to actually do the marketing on Mondays, since I post about it on that day. If I take one day for marketing, that leaves the rest of he week for actually making art…and that’s what is ultimately important.

I’m curious to hear from folks – how many hours are you putting in making art?

 


The Pomodoro Technique

I’m completing my first week of using the Pomodoro Technique for organization. A former student posted this website on FB, since she was looking for a way to manage all her graduate studies and teaching. I checked it out……

Now I’ve been into reading organization information for many years (decades) now, especially since I am always looking for ways to help students with homework and assorted assignments. Most “techniques” I find are too gimmicky – you spend more time worrying about what the stages are and if you’ve done it correctly, rather than letting it help you actually do the work. Remember SQ3R? Most of us don’t (Study, question, read, (w)rite, review….I think). I realized it was a problem when one student said, so which R comes next? That’s not a good tool to use.

But people make money pushing these techniques, and Pomodoro has tools to use that you can purchase. You don’t need to, although I did get a simple kitchen timer from the dollar store. They’re right, I did like the ticking telling me I was working…..

Basic technique: you break up tasks into 25 minute blocks. It’s that simple. Now why 25? That seems to be a good working estimate of time to stay focused and get stuff accomplished. You get a short 5-6 minute break after this session. Sounds very reasonable, and I like the fact that this technique is taking brain research into account. Years ago at a professional development workshop, the presenter suggested setting “odd” numbers of amount of time to work on something. Rather than 15 or 30 minutes, which are so familiar we kind of blow them off, he suggested saying things like 13 minutes or 4 minutes. These are different, and our ears perk up at the mention of an unusual number, and consequently it seems to give the task more urgency.

I think that’s what happens with the Pomodoro block of 25 minutes. It’s different, and we know we get a break at the end of it. There is a way to organize yourself by setting your to-do list by the urgency of the task and the number of Pomodoros you think it will take to accomplish that task. On Monday this week I made my master list for the week, and it included some reminders for things for the next week, also. I starred what was critical, and then I started making the Monday list. Same for Tuesday through Friday. In fact, doing this blog post right now is its own Pomodoro (two Pomodoros for longer, more involved posts with pictures).

I got stuff done I didn’t think I would for the week. I can track where I spent my time, and as artists, this could be very valuable in determining how much time it actually took to complete a piece. Save your sheets and revel in just how much you got accomplished. Now I didn’t get obsessive with the short breaks and the longer breaks, but I have a much better feel for how I mcan maximize my time, especially my sewing time. It seems like the tasks or to-do list just just slip away from me. I have a very definite sense of accomplishment for the day, and ultimately for the week. It might be worth a perusal to see if you like it.

If you try it, let me know. I’m always curious as to organization systems that people use. Drop me a note!

Brain Dump Revisited…..

You may remember that last Sunday I did what I call a “brain dump.” I had so many things floating around in my head that I needed to keep track of, and it was making me nuts. So I listed them all. Here’s last week:

email tutoring parent, email LN, change bed, reinstall Contribute, PD for AI, finish TAFA profile, take care of GoDaddy renewals, email long-lost teacher friend, write the review for C&T, look at Linqto, look at TalkFusion, finish blog post on vendors, finish blog post on quilts, blog post on MAS, email AI prof about video, Quilt Show renewal processed, install quilt album software, do paperwork for “quilt album ambassador,” finish January FMQ project and get it online, photograph new Etsy basket, plan for gift baskets for NW trip, complete Google + stuff, look at Facebook Timeline, score homework from class, mark quizzes from class, finish lesson for Monday, type new lab worksheet, get new business cards ordered, look at Redbubble, book proposal on academic coaching, check on bank loan, meet on company taxes, first newsletter, input names for newsletter, website revisions list, change copyright on website, update and reinstall Contribute, prepare for major copyright submissions, continue working on Visions piece, finish Visions piece, photograph Visions piece, marble this week, plans for deadlines in April since I will be gone.

And here’s my progress:

email tutoring parent, email LN, change bed, reinstall Contribute, PD for AI, finish TAFA profile, take care of GoDaddy renewals, email long-lost teacher friend, write the review for C&T, look at Linqto, look at TalkFusion, finish blog post on vendors, finish blog post on quilts, blog post on MAS, email AI prof about video, Quilt Show renewal processed, install quilt album software, do paperwork for “quilt album ambassador,” finish January FMQ project and get it online, photograph new Etsy basket, plan for gift baskets for NW trip, complete Google + stuff, look at Facebook Timeline, score homework from class, mark quizzes from class, finish lesson for Monday, type new lab worksheet, get new business cards ordered, look at Redbubble, book proposal on academic coaching, check on bank loan, meet on company taxes, first newsletter, input names for newsletter, website revisions list, change copyright on website, update and reinstall Contribute, prepare for major copyright submissions, continue working on Visions piece, finish Visions piece, photograph Visions piece, marble this week, plans for deadlines in April since I will be gone.

Progress, but I realized along about Wednesday that I was focusing on little things that could wait and ignoring the great big deadline for Visions. So Thursday finished the machine quilting, Friday blocked the piece, Saturday did the bindings and started with the embellishments. Now I have one small area to finish and arrange for photography this week – the BIG task that has to get done.

There are a lot of other things to do, but I am teaching this afternoon, midterms need to be scored and reported by Friday, we are marbling tomorrow, and I have one major tutoring session this week, and our arts meeting tomorrow night (where I hope to firm up the photograph….). But I don’t feel the need to do another brain dump, probably not until the end of the month when Seattle starts looming a lot closer.

There is a major marketing piece that also needs to be done this week. Last week I sold 25% of the items from my Etsy store, so I seriously need to restock with new fabrics. It’s a good problem to have!

Bogged Down…..

Okay, I have 15 minutes before I have a solid three hours of uninterrupted time before I leave to go tutoring. There are so many things to do right now, and I feel like I am desperately running short of time to complete a major project. So I need to process this in writing – which I have found over the last few years (since I’ve been keeping the blog) that this really helps.

Deadline is February 13 for a major art quilt. Last night I actually said, “Well, maybe I won’t finish it for this show.” Bah! BIG BAH!! I can’t do that, because it has kept me in the past from a lot of opportunities. I need to quilt during the day, as the light is so much better. And I really don’t have that much more quilting to do….break to email my second mom about bringing the shredded money with her tonight to dinner so I can begin to do the lichens….

So where was I? I also need to get a newsletter done ASAP. I missed ALL of last year, and it is a major goal for this year, especially since we have had a lot of new followers. But reality is I can do that at night on the computer when all is quiet.

We have a big Etsy order to go out, and I finished up what I need to do there. I can see I’m getting bogged down with my “brain dump” from Sunday, doing lots of little things, when I’m avoiding the really big, DO ME NOW, piece.

So, I’ve done my yoga, dinner is ready for tonight, tutoring is set to go for this afternoon, it’s 11:oo, and I am going to go sew…..my goal is to finish the actual quilting this afternoon and perhaps start the blocking.

How do you handle times when you get bogged down? I could use some great insights and ideas……

Later, y’all.

Brain Dump….

Wow, it has been a crazy week since getting back from California. There was so much floating around in my head by Monday that I needed to do what I have come to call a “brain dump.” Get it all out on paper so I don’t have to keep worrying about remembering everything. then I can add to the list as new things come up, and cross things off as they a=get done (snort….).

So here’s the “dump” from Tuesday: email tutoring parent, email LN, change bed, reinstall Contribute, PD for AI, finish TAFA profile, take care of GoDaddy renewals, email long-lost teacher friend, write the review for C&T, look at Linqto, look at TalkFusion, finish blog post on vendors, finish blog post on quilts, blog post on MAS, email AI prof about video, Quilt Show renewal processed, install quilt album software, do paperwork for “quilt album ambassador,” finish January FMQ project and get it online, photograph new Etsy basket, plan for gift baskets for NW trip, complete Google + stuff, look at Facebook Timeline, score homework from class, mark quizzes from class, finish lesson for Monday, type new lab worksheet, get new business cards ordered, look at Redbubble, book proposal on academic coaching, check on bank loan, meet on company taxes, first newsletter, input names for newsletter, website revisions list, change copyright on website, update and reinstall Contribute, prepare for major copyright submissions, continue working on Visions piece, finish Visions piece, photograph Visions piece, marble this week, plans for deadlines in April since I will be gone.

And here’s what’s been accomplished…..

email tutoring parent, email LN, change bed, reinstall Contribute, PD for AI, finish TAFA profile, take care of GoDaddy renewals, email long-lost teacher friend, write the review for C&T, look at Linqto, look at TalkFusion, finish blog post on vendors, finish blog post on quilts, blog post on MAS, email AI prof about video, Quilt Show renewal processed, install quilt album software, do paperwork for “quilt album ambassador,” finish January FMQ project and get it online, photograph new Etsy basket, plan for gift baskets for NW trip, complete Google + stuff, look at Facebook Timeline, score homework from class, mark quizzes from class, finish lesson for Monday, type new lab worksheet, get new business cards ordered, look at Redbubble, book proposal on academic coaching, check on bank loan, meet on company taxes, first newsletter, input names for newsletter, website revisions list, change copyright on website, update and reinstall Contribute, prepare for major copyright submissions, continue working on Visions piece, finish Visions piece, photograph Visions piece, marble this week, plans for deadlines in April since I will be gone.

It doesn’t seem like much got accomplished, based on this list, but a lot of these are long-term, and now are reminders for me. Let’s see where I am next week this time.

So do you do anything similar to a “brain dump?” Inquiring minds…..

Keeping Organized

It’s Sunday, and I am taking a break from machine quilting this particular commission…..which is coming to an end….on about one-third of it. I have the three long table runners almost set for the binding….and I’m thinking I’m not hand-stitching these down – they’re going to get a “stitch in the ditch” approach to attach the binding. I still will have four smaller table runners – another sixteen sating stitch appliques, which I am finally getting to look pretty good – only took me 22 so far to get to this point!

More than an hour wrestling the long pieces around the machine makes my shoulders ache, so it is definitely break time for now – plus we are going to see the Japanese drummers tonight at Centennial Hall, and I have to finish a quiz for my class tomorrow.

Which brings me to my list….I had trouble sleeping on Thursday night – too many things running through my mind. When that happens, I know it’s time to make a list and clear the clutter from my head. Now I already have lists – marketing, goals, sewing projects. But this one is different…..

…hair appointment; eCompanion for lesson plans; call on email for a new student; call a gallery for a follow-up; drummers concert; blogs for Friday, Saturday, Sunday, Monday and Tuesday (before we leave for a few days up north with friends); schedule blogs for Wednesday, Thursday, Friday and Saturday (while away); lesson plans for Monday’s class; clean out email; list for packing and trip; finish first table runner so stitch down binding; thread order called in; one of the banks for their screw-up; take care of questions on the new lease for next year; pay COBRA insurance; clean the bathroom; review goals to see how on track I am; newsletter addresses; Art From the Heart updates; schedule holiday gift baskets on Etsy; call cousin; work on affiliate ad for blog; revise artist statement; clean the patio; drop some FQs off at the LQS in preparation for a guild presentation; confirm shipping address for an order; order some black zentangles for a birthday present; hem hubby’s pants; cut fabric strips for at least three new fabric bowls to take with me on our trip; and create a quiz for Monday’s class.

This is everything that was swimming around in my head, and now it’s down on paper and i don’t have to worry about remembering any of it. It’s on paper…and I am keeping track of the paper – I have been known to lose a master list. How far am I? (I get to use the “strike-out feature for the first time….).

…hair appointment; eCompanion for lesson plans; call on email for a new student; call a gallery for a follow-up; drummers concert; blogs for Friday, Saturday, Sunday, Monday and Tuesday (before we leave for a few days up north with friends); schedule blogs for Wednesday, Thursday, Friday and Saturday (while away); lesson plans for Monday’s class; clean out email; list for packing and trip; finish first table runner so I can stitch down binding; thread order called in; one of the banks for their screw-up; take care of questions on the new lease for next year; pay COBRA insurance; clean the bathroom; review goals to see how on track I am; newsletter addresses; Art From the Heart updates; schedule holiday gift baskets on Etsy; call cousin; work on affiliate ad for blog; revise artist statement; clean the patio; drop some FQs off at the LQS in preparation for a guild presentation; confirm shipping address for an order; order some black zentangles for a birthday present; hem hubby’s pants; cut fabric strips for at least three new fabric bowls to take with me on our trip; and create a quiz for Monday’s class.

There are a couple more things that will get crossed off by the end of today. Usually once a month I need to do what I call this “master list” so I can clear my head. My day-to-day lists usually only have about 5 critical things on them. But I will say I have slept better these last two nights.

Monday Marketing: Getting Organized….Still……..

  I did a lot of thinking about organization and related business aspects during our trip to San Diego (hence the picture). I had my big notebook with me for major planning, and I keep a small notebook in my purse for sudden ideas and strokes of genius (yes, there have been some…).

  But man, there is a lot to this organization, especially if you don’t want it taking over your actual art work. I am slowly making progress in a number of areas, but I have to give myself a break and realize it’s not going to all happen at once. The important things – growth in blog visitors, more art being created – and more sales – are all starting to happen. It just takes time…and organization.

So herewith, my latest attempts, based on Action 3 of Alyson Stanfield‘s I’d Rather Be in the Studio! I have read ahead in other actions, and I am making slow progress, but for me, I need to also complete each piece. That’s one of the biggest challenges I have found – not trying to accomplish a zillion things and making small progress but having nothing completely finished. Comes from years of multi-tasking in teaching and directing theater.

Action 3 looks at routines. Here’s an interesting thing I’m finding. In the past when I read a book (and I’ve done many), I usually skip the exercise part – figure I’ll get the most out of the reading and then move on. But I never really make any improvement. So part of my promise to myself in buying new books and art materials is that I WILL USE them. Does make a difference.

Routines: Every Day

* Sew (I have been VERY GOOD about this!)

* review goals (yup)

* comment on other blogs (kinda)

* send at least 2 tweets (nope)

* upate fan page (kinda)

* work on newsletter info (nope…..some kind of block going on here….)

Routines: Every Week

* accomplish 1 action (yup)

* Etsy marketing and new items added to the store (yup)

* review organizational notebook for progress (yup)

* add connections to Linked In (yup)

* get caught up on email (yup)

* take care of at least 3 loose ends for actual art making/sewing – like getting bindings finished (pretty much)

* work on licensing collection (not yet…)

Routines: Each Month

* read magazines at Barnes and Noble (yup)

* send newsletter (ABSOLUTELY DEFINITELY THIS MONTH)

* new work photographed (yup)

* visit two galleries (yup) – and a show in a week!

* check on affiliate income, etc. (yup)

Routines: Each Quarter

* complete at least 2 licensing collections

* set new 100 day/Season goals

*look ahead to holidays for Cafe Press

* add a new affiliates

We’ll see how this quarter goes. I’m happier with this organizational than when I tried to delineate my marketing on a day by day basis. Then I felt guilty if I didn’t get everything done each day! Here’s Alyson’s book – I HIGHLY recommend it!


Monday Marketing – Organizing the Business

  As part of my goals for this next set of 100 days, I want to work through a minimum of three of the action goals from Alyson Stanfield‘s I’d Rather be in the Studio! Action 2 is all on organizing, something I have SLOWLY been pulling together. The business is at a point where a folder for me won’t cut it any more. Hubby handles the finances and anything with Ebay. He has the chart of accounts set up, all the ledgers updated, all Ebay items organized, and does the quarterly justifying of the books. He is the Felix in the family, and I certainly qualify as the Oscar.

That said, I can find anything I need in the organized chaos I sometimes live in – comes from 40 years of teaching and knowing immediately where something is, even if I can’t see the top of my desk. But now that I have time, I took Alyson’s suggestions and looked at so many different areas.

The answer for me was a large notebook with dividers. Now I have a place for emails, articles, lists – and every time something new comes up, I set up a new divider in the notebook. When we were on vacation for a dew days in San Diego, I brought the notebook to the beach and we sat and went through each section, brainstorming additions, corrections, new products, immediate followup, and the like. I think hubby was kind of impressed at how much I organized everything.

I particularly like that I can sit with the notebook each week, go through the sections and pick out what needs to be worked on for that particular week. I can add dates for finished items, move things around and change dates, and decide which project will get accomplished that week.

Of particular help was using the notebook to then help organize the computer desktop for all the images and emails and documents related to the business. Now I have major folders, especially for the licensing art, on the desktop, and I feel like I finally know where all the images are going to go. Case in point: we have Ebay photos from 2004, when we first started selling on line. Now there’s a folder of “old” Ebay photos, organized by year, as well as the most current images. I’ve done the same thing with the Etsy folder, and this will carry over to the Fine Art America photo. What helped in organizing all these images was finally figuring out how to work with Adobe Bridge in the Creative Suite. I love seeing all the photos at once!

If you need help in getting organized, I recommend two sources. One is the “Multiple Streams of Income” ebook from Laura Bray. (I’m an affiliate, and it you click “katydid” on the right side, you’ll go to her site for ordering. I do recieve a small compensation for sending you there, but I’ve taken the course and it helped me tremendously.) The other is Alyson Stanfield‘s book I’d Rather Be in the Studio! You can order from Amazon (and yes, I’m an affiliate there, too…..one of the things Laura Bray talks about in her Multiple Streams ebook and course is setting up affiliate accounts.).

Happy organizing – share your tricks and ideas here in the comments.


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