Posts Tagged ‘ebay’

Monday Marketing – BUSY!!!

Coexist

What a beautiful Monday morning! It’s 10 AM and I’ve already accomplished photography of baskets, cutting fabric for the next project, and done all the Christmas cards. Plus – lots of great stuff accomplished over the last two weeks!

So….finally updated the Facebook business page with our gift baskets for sale – sold two, and I have another ready to go up. It’s been a lot of fun making the baskets and choosing some of the “ugly” fabric in the stash, as that turns out pretty darn cool. The Etsy store is up and running again, as well as Ebay, so check them out.

Etsy Shop

Etsy Shop

Ebay

Ebay

I’m contemplating a new online platform – just need to do the research. One of the biggies was the first newsletter in just over a year. No sales or offers, just a welcome, we’re still here, and it’s good to be making art again. I have plans for the first of the year to get back to a regular newsletter. Redid framing on a small 9 x 12 piece ready to go on Etsy, and another piece that needs new serging and mounting. Have another show set for three months with two other artists, starting in April – law firm, so will probably do some fiber, and we’ll save the digital work for the solo show in August. Had a great time at the Essex Art League holiday party this past week. We’ll be doing a  demo for them, as well as a class or two, and we’re looking at a couple of open studios within our new apartment complex. We are back to seriously looking at video, so who knows where or when….or who?

The big thing for me has been the decision to self-publish my novel, so Monday Marketing will also include my work there – need to set myself some deadlines. I’ve given agents and publishers seven months – time to move on and get this out there!

Let’s see what the rest of today brings for momentum!

Monday Marketing

Trying to get caught up on all the endless marketing things to do…..I took a look at the Etsy store and updated what was needed, pinned a bunch of fabrics (until Pinterest wouldn’t take them), tweeted them, and renewed a few expired listings. Most of the Etsy work has been turned over to hubby. Now we need to increase our sales!

Also got some pins and tweets up regarding ebay, so we will see the difference in hits and if there are any sales. When I do this on ebay, I usually tweet half the items so I can see the difference in traffic and if it leads directly to sales.

The crunch is on to prepare for StashFest at the La Conner Quilt Museum in April – we are marbling more, and we will soon get into gear for twice a week. We plan to set up our really large tray in mid-February for larger pieces and special orders (we have a couple in the pipeline).

Fabric of the Month of January is up on the website, as well as a special offer for subscribers in the newsletter. We’ll see if this leads to some sales.

With the end of the month on Thursday, I am curious to see just how I did on my list of goals for January. I know there are a couple I won’t get to, but maybe……I will have a lot of time on Wednesday and Thursday, so maybe……

Upcoming: 2 potential book deadlines, where our fabric creations will join others; Martha Stewart Weddings mag to hit the stands with our ribbons spotlighted; possible licensing in the works with some of our patterns…and that’s just through March.

How’s your marketing going?

What’s for Sale….and Where Are We….

Wow. Lots of new visitors to the blog – and WELCOME!!!! I said to hubby about three weeks ago “are we ever going to get past 1400 readers a month?” (according to Google Analytics), and the next thing I know, a mere three weeks later, we just passed 2100 readers this last month. Yay! I promise to make visiting worthwhile. We’re getting ready for our first newsletter this month, so please feel free to sign up (the link on the right), and be entered to win some free marbled fabric.

I have a tab on the top navigation bar that takes you to some resources. I invite you to view those. If you are interested in this marbling journey of ours, click here. Some are great art blogs that I follow regularly. I invite you to send me your URL if you have a blog. Others are resources I actually use, feel great about, and can recommend wholeheartedly. Yes, I am an affiliate of some of them, so I am attempting to make a few pennies off your clicks. But as I said on that page, nothing is there that I don’t trust implicitly. When I get time, I like to take a piece of really cool marbled fabric and work with it in Photoshop. You can see some of the journeys in Digital Marbling (TN), and we plan on adding lots more.

Tuesdays I try to include cool stuff I’ve found on the web the previous week. I go through a lot of blogs and try to include interesting, amazing, unusual – and of course weird – links for you. I try to keep Wednesdays for works-in-progress, but right now the WIP is for an entry and I can’t show details….Mondays I try to give you some marketing advice – sometimes what I’m doing that I find helpful, and sometimes links to how other people are doing it amazingly well.

Lately I’ve started my own “Brain Dump,” as a way of making my list and then checking it off to see how I’m doing with projects. Sometimes there’s just too much floating around, and the mental noise makes us nuts. This is what I’m trying to do, and I invite you on Sundays to add your own Brain Dump for the week and see how you do. Each Sunday I’ll do my own brain dump and ask you to do yours in a comment. Then the following week you can post how you did….I may set up a FB page for this……

And now a SALE…..through Sunday at midnight ONLY. Any Sampler 1 package from our website at 15% off, and 15% off anything on our Etsy site. Now if you need to see what you buy, then the Etsy offerings are for you. If you want to be pleasantly surprised, then the website deals are for you.

Here’s how each works. On Etsy, we have some small art quilts that are mostly marbled fabrics, and a lot of pieces of marbled cotton – and one exceptional piece of red silk – even better in person than in the picture. Decide what you want, and the discount is taken at checkout. This week’s coupon: WK1SPECIAL

On the website we have a page that shows patterns, but what you get is a surprise to you. The swatches are marbled depending on mood, desire for different patterns, and colors. So if you like surprises, this is a deal! Code: SAMP1 Coupon Code.

We hope you’ll take time to browse the website and look at the fiber art we’ve created using marbled fabrics. Some of these pieces have traveled to juried shows. We have a few that need to get into the galleries, and we have a line of ideas just waiting for the time to become new fiber art.

You can follow us on Facebook – I am trying to get better about posting regularly. Sometimes deadlines just govern everything else! You can follow along on Twitter.

You can visit us at the La Conner Quilt Museum in April at Stashfest. We will have marbled fabric available to sell as part of the fundraiser for the museum.

And if you visit, please leave a comment. I always write back – it’s SO COOL to hear form people! So WELCOME again! Ain’t stitchin’ grand?

What’s Available This Week

Lots available this week! We’ll start with Ebay:

Silk remnants available – some really nice patterns and colors. Hand-marbled Habotai 8mm silk remnants.  Four pieces in assorted  colors.   Sizes are 8 x 25 and 8 x 26 inches. Designs are Large Feather(Chevron), Freeform, and Stone. All pretreated, heatset,  and preshrunk – ready to go for your project. Perfect for art projects, scrap booking, doll clothes,  embellishment, accessorizing.

Also on Ebay this week:

Hand marbled cotton remnants available – assorted colors and patterns. Thirteen  pieces in assorted colors and designs. The sizes range: 3 x 8, 4 x 8, 6 x 8, and 3 x 17 inches.

On Etsy, a really scrumptious fat quarter of cotton: This fat quarter on Pima cotton is hand-marbled on white pima cotton in a very traditional nonpareil marbling pattern. There is incredible detail to this piece, and it can be used horizontally or vertically, depending on how you want to use the “movement” in the piece. 17 by 21.5 inches. Edges are serged to prevent raveling during the marbling process. Pretreated and heat-set and ready to go for your project. Perfect for piecing, applique, wearable art accents – plenty to think about for projects! This fat quarter on Pima cotton is hand-marbled on white pima cotton in a very traditional nonpareil marbling pattern. There is incredible detail to this piece, and it can be used horizontally or vertically, depending on how you want to use the “movement” in the piece. 17 by 21.5 inches. Edges are serged to prevent raveling during the marbling process. Pretreated and heat-set and ready to go for your project. Perfect for piecing, applique, wearable art accents – plenty to think about for projects!

From Cafe Press, a package of Digital Marbling (TN) postcards, with one of our favorite designs.

We are always open to custom work, so let us know if there’s something you would like, and we’ll see what we can do.

What’s Available This Week

Busy week at the marbling ranch….getting ready for a marbling session tomorrow – lots of leaves for our holiday baskets, new fat quarters, and some ribbon coming. In the meantime, here are some goodies available now in our various shops.

On Ebay this week: some great remnants. These are hand-marbled Kaufman cotton remnants,  fifteen (15) pieces, in  assorted colors and designs.  Sizes are 3×6, 1×9, 8×9, 5×8, 4×15, and 6×17 inches.  All pretreated, heatset,  and preshrunk – ready to go for your project. Perfect for art projects,  scrap booking, quilt blocks, doll clothes,  book marks, embellishment,  accessorizing.

On Etsy this week, a really gorgeous piece of hand-marbled crepe.

Hand-marbled silk crepe fabric in a contemporary wave pattern. Size 10 by 28 inches. Edges are serged solely to prevent raveling. There is so much movement to this piece, and the colors are summer-bright. You can use this for a center medallion, for applique flowers – nice and bright for a basket design! Fabric is pretreated and heat-set – ready to go for your project. Also perfect for ATCs and small art works.

Also on Etsy, a unique table runner, made of a batik that is machine quilted, edges serged, and then woven in strips for this look.

And on Cafe Press this week: our best-selling journal. One of our most favorite Digital Marbling (TN) pieces on the front of a journal. With the increase in personal journals, you owe yourself a great design!

Go ahead and browse – you never know what you’ll find! Start shopping early.

Don’t forget our coming Holiday baskets – perfect for the artist or crafter who needs some unusual goodies. More on this next week.

Thursday Specials – What’s Available This Week

Marble-T Design

Busy week with the marbling tray, and lots of great fabrics up on Ebay, as well as a couple of yummy ones on Etsy. First up on Etsy, a piece of silk crepe in some really summery, bright colors.

Silk Crepe on Etsy

On Ebay this week is silk crepe art cloth:

And in Cafe Press this week our Southwest Gecko tote bag:

Lots of other goodies, so kick back and explore all the sites! Ebay is good through early Sunday morning only, so if you see something, bid on it!

What’s Available This Week….

  Another busy week, and a new marbling session tomorrow – back to creating lots of fat quarters, and I can’t wait. Lots of silk, ribbon, flowers, and FQ’s headed out of the tray in the next few weeks. We have so many loyal Ebay folks, and our Etsy store is beginning to attract a lot of visitors interested in larger pieces of fabric.

Cafe Press is becoming a place for showing our Digital Marbling (TN). The example below is a set of note cards, using the Grand Canyon as the subject. We took a basic piece of marbled fabric and scanned it. Then we worked within Photoshop  to create a really interesting layer to add mood to the primary image. The shot of the Grand Canyon fit the mood of this additional layer. Part of future plans is a gallery of Digital Marbling (TN), and I want to get back to my “Photoshop Fridays” of explaining how some of these prints come to be. The idea came about because some of the pieces of fabric were just too gorgeous to have only one life as a piece of fabric. This set of cards is available for this week; just click the link.

Ebay this week has hand-marbled silk. We LOVE marbling on silk, and now that we’re back to doing bigger pieces, we should have a lot more silk available. These are available till early Sunday morning.

In Etsy this week is another gorgeous piece of silk, a fat quarter with great movement and detail to the piece.

We are slowly building inventory, and we’ve got some ideas for the holidays, so we will keep you posted on what’s new and developing – marbled silk flowers and leaves, scarves, half yards…lots coming ahead. Got ideas? Let us know!

Places to Sell Your Work On Line

Linked In has been giving me lots of new connections and interesting articles and websites to follow. One of the articles was on ten online sites to sell your work. I’m planning on combing through each of them over the next month or so, but here is the list, with some preliminary thoughts. Also, cost is an issue – at this point almost everything we do is based on free stores, with commissions off sold pieces or listing fees.

Ebay – obviously. For many of us, it’s the first place we started selling. You can see a sample of what we have for sale at the link. We’ve done very well selling remnants and some larger pieces of fabric – but definitely no larger fiber art pieces. I don’t think Ebay is the place to sell fiber and textile artwork. That said, we do have a pretty good following of repeat customers. We’ve been selling since 2004 – the first time we listed two items it took us 2 hours…..there was a steep learning curve at the time, but once Paypal resolved its issues, and we figured out how to title the items, we began to build our base. It does take time.

Etsy – slow going here, but part of it is learning how to build up the shop. Three years ago I started a shop and it had maybe five things in it….and I did nothing to promote the shop. A year ago I revisited the shop, had ten things in it, and still had no idea what was going on. With still teaching full time, I wasn’t able to get the marketing going to get it known. Along come the Textiles and Fiber Arts List with an emphasis on getting publicity for our Etsy shops. I started looking around, and besides art pieces, I am stocking more pieces of marbled art cloth, at a higher price than what goes on Ebay. That seems to be working, as our sales have started to pick up, and pieces from each week’s marbling sessions are finding their way into the store.

TAFA – The Textiles and Fiber Arts List just completed their fund raising for a new marketplace site for all things fiber and textile. The goal is “markets for members,” and the group is aiming to become a major hub on the web in this area. What I particularly like about TAFA is that all artists are juried in and pay  a membership fee (extremely reasonable). This keeps the quality high and the artwork definitely unusual. This site is also all about networking for artists, so there is definite community being built at this site. I joined nearly a year ago, and now that I have some time, I am becoming active in the site. If you are an artist working in fiber and/or some form of textiles, you need to be a member. Another plus – you don’t lose anything in “commissions” – all dealings are between you and the buyer.

1000 Markets – looks like it has become Bonanza. Under the Art category was “art from the artist,” which I should browse more. There are some possibilities under the Crafts section, but I don’t like listing my work in a craft section (me, I guess….). Searching “fiber art” brought up mostly ATC’s and fiber magazines…..at first glance doesn’t look like something I will spend a lot of time on now.

Fine Art America – I have been really impressed with this site so far, even though it seems “too good to be true.” I want a site to sell my digital work, and this looks to be it – print on demand, with framing and shipping included. I have been hearing some good things from folks in my increasing business network, so I will definitely pursue this one.

Three Sisters Marketplace – I’ve heard a couple of good things about this group, and it will be one I investigate further later this fall. It sounds much more like a community, and artists are juried into this site also. I think for me personally that is a plus to the sites I decide to join.

Artfire – I’m thinking this is in competition with Etsy, as it advertises “handmade,” but for some reason I just can’t get into the site – the home page just seems extremely jumbled, and it looks like a lot of work….

Made It Myself – looks like a lot of other sites, and this says it’s geared to the hobbyist whose friends say “you can sell that.” Don’t think I’ll pursue that further.

Cafe Press – slowly in the works – this is one where I need to have my artwork settled before I seriously work on marketing my (again) free store.

Now – let’s hear from you as to your experiences. This is just a snapshot, I’m sure, of what’s available to sell your work on line. But let’s get some dialogue going with ideas, feedback, more sites – just leave a comment!

What’s Available This Week

We are getting quite active around the web and I thought it’s time to spotlight some of the things available on line this week – you can only find them this week.

First up is Ebay this week – lots of great fabric pieces available – assorted colors and marbling patterns, perfect for piecing, applique – and don’t forget – sometimes you can just make a small quiltlet with quilting the marbled pattern line. Two pieces of denim – really intriguing designs and effects.

On Etsy this week is a piece of art cloth again with lots of possibilities. We were trying for a starburst effect, and I think we achieved it. I have a smaller piece that I’m going to quilt for a small hanging.

On Cafe Press, one of our most favorite digital prints from our Botanicals Series:

And also from Cafe Press, a cool totebag with a digital manipulation of a Southwest gecko:

So enjoy exploring this week – we’ll have some new goodies next week!

Monday Marketing – Creating a Schedule

It’s Monday again….and it seems like all I did was read, look at emails, and set up buttons and the like. This is the “time-sucker.” So my goal for this blog post is to try and identify what needs to be done each week for marketing and set up a kind of calendar to work with.

This is what I’m dealing with: Ebay, Etsy, LinkedIn, Facebook, Twitter, Cafe Press, Zazzle, newsletters, a website, lynda.com, flickr, and a blog. I am trying to avoid doing all of this every day, because nothing else seems to get done. I’m brainstorming as I write, with the hope that by the time this post is done, I will have a plan.

Ebay: hubby handles almost all of this, including postal trips. But…if we are going to increase sales, we need more product, and I would like to help with the actual marbling. So…..marbling weekly. I do need to update the About Me page…..

Etsy: the bulk of the organization is done. But…I need to be adding product on a regular basis, which means I need to keep making things. It would be nice to have one new product up each week, if not more often. One of the goals this week is to add some of the major artwork (even though I don’t expect to sell it on Etsy, it is more exposure) on the site, as the pictures are redone. I want to continue with the circles marketing, which, if I have enough products, could be done every day – 15 minutes for this. Plus, I need to keep working…….

LinkedIn: profile is done, and I have registered for several groups for business. I have found already difficulty in keeping up with reading emails each day from the groups and have already deleted one group. This week I will determine which groups look to be the most advantageous. I also need to complete the setting up of a profile of artwork.

Facebook: I read this several times a day. I have a fan page which needs serious work, as well as Art From The Heart, which is to support healing art after the Tucson shootings in January. I have added FB buttons to my blog and this week to my website. I have read the Terms and looked at all the privacy settings. I also went through the photo stream stuff for FB and fixed photos for both the personal and fan page. I need to really think through what is going to happen with the Fan Page.

Twitter: I am finishing a class from lynda.com on using Facebook and Twitter for business, and I highly recommend the site. For #25 you can choose different trainings all available for a month at your schedule. I picked up all kinds of little tips, most of which have already been implemented. But….and this is a BIG but….the time for tweets and what to tweet. By syncing a lot of the programs, my blog appears on Twitter, FB, LinkedIn, my tweets appear in a couple of places. I don’t think I can go further with this – the tweet button is on the blog and soon to be on the website. This is one area that needs some serious scheduling. Since I use TweetDeck (which is free…), I can schedule and keep track of who’s following and what is getting retweeted. So…I’m going to use Sundays for scheduling business tweets for the week, and I will look through the twitter feed once a day to see if there’s some good stuff to retweet.

Cafe Press: I have a site, a free one, so I am limited as to the number of products I can put up. I haven’t looked at this in several months and it needs serious work. To have a store isn’t much money each month, and I could have a lot more products available, but the issue is marketing and driving people to the site. I have some great digital stuff already to go, and I need to start planning around the holidays, reading about marketing through Cafe Press, and so on.

Zazzle: Ditto for Cafe Press……both are not a high priority right now.

Newsletters: oy, it’s been months since a newsletter went out, and I have all these contacts where nothing is happening. I used Constant Contact last year for a few months, until I couldn’t keep up with the demands and school at the same time. I was happy with it, but disappointed that not many people actually read it. I need to go back to a newsletter and offerings at least once every three weeks, and more during the holiday seasons. I need to check out Mail Chimp, which is free, and I have heard people have good luck with it. I’ll try and make this a priority this week.

Website: Most of the changes to the website have been made by my wonderful web lady Suzan. I need to get a couple of buttons set up, and then do something about newsletters and contacts. I also have some pages to add on Digital Marbling (TN), and I need to evaluate “print on demand” for artwork. This is a “need to think about” topic…..

lynda.com: I have until Friday to finish my month of training. I still need to finish Twitter, and I want to get the html newsletter course done. I am not going to continue with Dreamweaver because it isn’t a priority.

Flickr: I have photos up, not all of them with copyrights, and there is a class on lynda.com if I have time. I’m not really sure what I want to do here….

And finally, my blog, Marbled Musings. I went a bunch of months with no new writing, and I’m at maybe three times a week. I need to get back to at least four times a week, and eventually every day. I have plenty to write about…and I need to stay up with my Google reader – as well as comment more on some of the posts. This is probably the biggest area for marketing that I have to schedule.

Weekly:

* Marbling fabric

* Work on Etsy products

* Sewing and other design

Mondays:

* Add Etsy product

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog post Monday Marketing

* Google reader and at least three comments

Tuesdays:

* Add Etsy circle information

* Read Twitter feed

* Blog post Top Ten Tuesday

* Google reader and at least three comments

Wednesdays:

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog Work in progress Wednesday

* Google reader and at least three comments

Thursday:

* Add Etsy circle information

* Read Twitter feed

* Blog – Thursday Thoughts

* Google reader and at least three comments

Fridays:

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog Photoshop Friday

* Google reader and at least three comments

Saturdays:

* Read Twitter feed

* Blog posting on Specials

* Google reader and at least three comments

Sundays:

* Read Twitter feed

* Schedule Tweets for the week (i.e. Etsy, Ebay…)

* Blog Sunday Stories

* Google reader and at least three comments

Goals for next week:

* FINISH LYNDA.COM

*Update “About Me” page on Ebay

* Update Etsy products, especially note cards

* Evaluate how calendar is working

* See if buttons are added to the website

* Decisions on what will happen with the Facebook Fan page

* Long-term thoughts – what to do with CafePress and Zazzle

* Read and decide about Mail Chimp for a newsletter

* Spend some time thinking about what the website still needs….

Okay, I think I have a handle on this…we’ll see next week as I evaluate how the week goes. And…I’m taking some online classes!

Thoughts??

Saturday Special….Places to Find Us

I had an Etsy store about two years ago, with a grand total of four items in it. I kinda let it go inactive, since I wasn’t doing anything with it. After doing tons of marketing reading last spring and summer, I reopened the store, still not quite sure what I would be selling in it. I started with a few marbled cards from my digital work, put up some marbled remnants, and then I had a bit of an epiphany.

I’m selling art on the website, why not also list some of that cool stuff in my Etsy store? So I did…and then I realized I could list some great art cloth fabrics, and write better descriptions and provide better pictures. And…I sold a piece of hand-marbled art cloth that had been listed for maybe an hour.

Cool. It’s a gorgeous piece of fabric, and the picture doesn’t really do it justice at all.

But I had the nicest message from the buyer: I have no idea what I’ll do with this shimmer of color, but I will honor your work and its beauty.

Wow. How cool is that? I know this amazing piece of fabric is going to a good home, because I always wonder about my babies and where they end up.

I will say there are other great piece in my Etsy – pieces I’ve held on to because they’re so gorgeous, but I also know the reality is I will probably never get to make anything with them. As it is, I put three pieces back in the drawer for me and “someday”…and I’ll be listing a few more tomorrow.

Ebay continues to be slow but somewhat steady. I’m sure the economy isn’t really helping us, but hopefully the holiday season will be better to us. Cafe Press – well, it takes time to rotate items and create the graphics for them, and time is one thing I don’t have a lot of these days. Plus, I gather from all that I have read on Cafe Press that you have good luck with sales if you have an active store – not something we can budget for at this time.

I would love to hear from all of you out there who are running your businesses on the proverbial shoestring. How do you decide where your dollars go? What have been good outlets for you? And how do you maximize every dollar spent?

PS – Newsletter will go out sometime this week. If you’re not a subscriber, you won’t be entered for a chance to win some marbled fabrics. Check the box at the top for more information!

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