Need Some Advice for Holiday Marketing?

I write regularly for Handmadeology, a blog about all things handmade, and the blog is strongly connected to Etsy sellers. As I am trying to REALLY work at having a good holiday season this year, rather than letting it fly by me, I took all the advice I found in these sites!

It’s almost October, and if you’re an artist of handmade, you are gearing up for the holiday buying season. It seems early…but it isn’t. I thought it might be helpful to see what else others have written about the holiday shopping season. I scoured Handmadeology to collect a set of articles relevant to holiday buying. Some good stuff in here!

Preparation H – H is for “Holidays!” ¬†Packing materials, your mail carrier/s, feeding your family – all things to keep in mind as you get very busy and start to run out of time.

The Holiday Rush Etsy Marketing Formula – this is a free 5-day course. I just read through Day 1, and even though I consider myself pretty savvy about online marketing, there are definitely a couple of things I can do to improve visibility. I’m headed out to look at Digg and Kaboodle today.

25 Things to Do on Your Lunch Break to Further Your Handmade Business – while not directly holidays, there are some good ideas for when we are pressed and thinking there is ot enough time. I really like this one: make lists of your key words – that definitely saves you from writer’s block when you are doing your descriptions.

Etsy Sellers Can’t Afford to Ignore Pinterest – true, true, true. I started pinning a month ago and have seen a definite increase both in traffic and sales. This is a really interesting stat: American users spend an average of 1 hour and 17 minutes on Pinterest compared to Twitter at 36 minutes, LinkedIn at 17 minutes, and Google+ at 6 minutes. In terms of the holidays, set up a Pinterest account and start pinning your holiday items.

Your Blog Post Promotion Checklist – for those of you who write a regular blog, here are some great ideas for getting the most out of a post, plus a listing of additional articles on promoting your blog. One of the best tips? Comment on other blogs. I need to get back to doing this regularly. And….REPLY to every comment you get!

Promotesy: this is a new app from Handmadeology to help your organize and maximize your online presence for your Etsy shop. It’s easy to sign up for, and at $5.00 a month, it’s a deal. I’ve just started using it (as of yesterday), so I will keep you posted on how it’s working.

Three Steps to Freshen Up Your Etsy Shop and Be Found Again – wasn’t aware of the “Trending Now,” and this is definitely something I will be checking out.¬† Also, change some of your descriptions to match the coming holiday season…..good idea, and I’m off to do that!

 

As I’ve been doing the research for this post, I realize that even if we think we know a lot about marketing on line, there is always more to learn!! I’d love to hear your insights, so feel free to leave a comment: what’s been working for you?

 

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