It’s been a busy month of completing a lot of loose ends, especially in getting ready for the holiday season. But I am always on the outlook for great ideas for and about marketing. Ask Harriete has had an interesting series on displays for windows and booths – lots of great ideas to enjoy – as well as think about what could work for your own purposes. Window Dressing for Booth Display – fascinating ideas for setting up displays. Made with pencils, and there is a video to go along with the photo as to how the booth was constructed. Who knew hangars could look so cool?
A fascinating TED talk on Collaborative Consumption – lots of food for thought……Would love to open a dialogue with folks about some of these ideas.
In the meantime, getting the Etsy shop loaded with fabrics in preparation for a 50 percent off sale on Cyber Monday. Promotesy (from the folks at Handmadeology) is a great tool for scheduling and marketing posts and items. And you really can’t beat $5 a month. The biggest marketing task has been a total makeover of the website, which has kind of sat idle for a couple of years, as the blog and Facebook page moved to the forefront. Lots of major changes on the site: new pages: Testimonials, Snapshots, Patterns, Digital Marbling, Classes and Workshops. Plus, new work is finally up, and the gallery has been seriously updated. Some pages still need writing and pictures, and the order form is getting a makeover, but the site is so much more comprehensive. And….two new domain names….
The domain name has been an interesting issue. We’ve had “marbledfab” since the late 1990s, since “marbledfabrics” was already taken. Hence a play on the words, but we always have to spell it for people. When we got our domain name, e-commerce was still very much in its infancy. It would be several years before domains became the critical component they are now. So we now have two new domains that point to the website (and I actually learned how to do that…): deanandlindamoran.com and MarbleTDesign.com. It’s all about branding and making it easy for folks to find us. We’ll see how it works…and the new business cards will have the new domains on them.
I decided to also add more examples of fabrics and patterns to our fabric page. These are pieces from our “we’ll never sell anything in this folder because it’s so gorgeous” file. These are just a few…..
Ideas to share? Pas them along!