Monday Marketing

Copyright Notice

How did it get to be August? We returned from vacation on June 21st, and I started working on the business on June 23. A lot happened, I can tell that from my sheets of lists, but part of me is thinking, Oh my, so much left to do before schools tarts again.

One of the marketing things I did over the weekend is to make a list of what has to happen with social media for each day, once school starts. I have gotten so many things in place that I was swimming with all the details. Once I took the time to think about how I could work with these pieces each day, in a 30-minute time block, I could feel the stress start to diminish. This looks to be very do-able, and I have this week to make refinements.

As you can see from the graphic on the left, I was busy getting this symbol ready to attach to artwork on line, which means going back and protecting a lot of my earlier images. I did some reading about the legalese that should be on our blogs and websites, and I know now what I need to take care of – pronto. The logo is transparent, done in Photoshop, so I can just add the layer to my images. The problem will be actually getting to the images from earlier posts.

Another thing I did was to start a master list of the “long-range” projects for the next five-six months. Anything on the list this week is a priority – like a new newsletter – before I go back next week. This list will go above the sewing table with reminders of what is coming next. I find it is very helpful to do this type of exercise, primarily because now I won’t have to spend the mental energy trying to remember everything. Items on the list:

* Affiliate information and applications

* Licensing information, pattern repeats and developing a collection

* Spoonflower.com for printing fabrics

* Zazzle.com artwork and potential items

* Cafe Press items in preparation for the holiday season

* An Etsy store

* A tutorial on quilting marbled fabrics

* Feedback pages

* Updating links (and collecting new ones, so send yours along) on the website

* Linked In

* Update the Polyquilt pattern

* Confer with an attorney to vet all the legalese (copyright notice, disclaimers, FTC guidelines for affiliates, privacy policies, just to name a few)

* And…foremost with all of this – to continue making art.

What’s on your long-range list?

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