Archive for the ‘galleries’ Category

Monday Marketing – First of the Year!

“Partly Sunny, Chance of Storms”

I have a list………….

Don’t we all? I start one every year – but this year seems to be somehow different. I have a small composition book (like we used to use in elementary school, back in the day, and I got myself organized very differently. I have a page for yearly goals, then a page for monthly goals. I have separate pages for each of the weeks of the month. Right now the notebook is set up though March.

I can at a glance see what I’ve accomplished, and I have a way of listing items ahead in the month they’re due, and I can backtrack to begin working on them. This helps me see the bigger picture much better…..and I love crossing things off my lists.

I think the thing that is also different is that I am feeling so much better than probably the last five years. The weight is slowly rearranging itself, clothes are fitting, the knee doesn’t hurt, I’m getting stuff accomplished (more than I thought), and I feel calm, centered, and productive. A great way to start the New Year!

We are concentrating on our Etsy shop,(small listing on the right side of the blog…) in preparation for moving to the market on Artizan Made.

Lots of new pictures, revising items, getting ready to do a “retirement sale” of older items that have been around the country one or two times. We’ve lived in places where we could have better photography set-ups, but we are making do. Lots of great suggestions and tips from Rachel Biel of The Fiber and Textile List – she is amazing when it comes to set-up, marketing, and all-round general encouragement.

I am looking for a royalty-free piece of music for our second marbling video, finishing up pieces that have languished for years, taking apart a major piece from 2003 and modernizing it with my new skills, keeping up with blogging (I WILL hit 1000 blog posts this year…….) and constantly looking for new venues and ideas.

Here’s to 2017! What are you doing to start your year out right?

Art Year in Review – Part 5 – Other Shows in 2016

Our first solo show was wonderful. We were guest artist the month of August in the Essex Junction Library, a wonderful space in the community room. The fiber pieces hanging on the brick walls softened the room a great deal. Great reception for folks, hosted by our dear friends the Williamsons. Lots of good discussions, and I tried something new – a “completed” piece that I still am not happy with, and I asked for suggestions for re-doing/changing the piece- great ideas, and I will certainly do an interactive piece again for future shows.

April through June, Jericho Town Hall, “Double Exposure” – artwork and a piece of literature/quote that goes with it.

June through September, Unsworth Law Offices, a selection of fiber and digital work.

Phoenix Books with the Essex Art League, 2016, small works.

Old Red Mill Gallery with the Essex Art League, digital work, as well as ongoing fabric sales

October through April 2017, Maltex Building with Burlington City Arts – large works. These are large pieces, and many of them have not shown anywhere before, so it was exciting to visit them in their 6-month home. Third floor, so go visit!

Misfiring Synapses

Ocean’s Bounty

Endangered: Rainforest

Nature 1: Rock Garden

The Shallows

Black and White with a Hint

Jungle

Wetlands

Soaring

Art in 2016 – Part 4 Review – Classes and Shows…and a Book!

This was a big year for showing our work – many more options and acceptances than most of our time in Arizona. We taught a beginning marbling class at BluSeed Studios in Saranac Lake, NY, and in the process of chatting, we became part of their arts curriculum grant project. I’m really looking forward to this activity; I miss the days of working with The Kennedy Center to bring integrated arts into the classrooms in the Chittenden East School District in Vermont.A lot of great memories from the conferences, and then great memories from arts work within the district (need to do a blog post and reflect on the work we did….)

A couple of pictures from our Saranac Lake class, followed by an individual machine quilting class I did for a fellow artist who wanted to expand her techniques. Mary Hill is a mixed media artist, with vibrant work.

We spent Vermont Open Studios sharing space with Mary over Memorial Day Weekend. LOTSSof great discussions on marketing!!

It was a challenge to plan for what could take Mary’s already wonderful art to the next level.

Mary Hill’s “experimenting as a result of our machine quilting class:

Plus, since May I have been working on an interactive teaching manual for the ebook Interactive Edge of the Sea. This takes all I have worked on in curriculum in 40 years of teaching and brings it together for teachers, with a modern update on using all forms of new assessment and social media within the classroom. My hope is that this manual becomes a template for other disciplines, as there are a lot of useful interactive teaching techniques – and everything is correlated to current educational standards. A labor of love with my second mom, Betty Hupp. Here’s the cover:

A snippet of the lesson plan section….

We are just about done with final edits, and after the first of the year it heads off to coding. I have a lot of links to check to be sure they all work!

Bunches of shows…..here are pictures of our small pieces at Sweet Grass Gallery in Williston, VT for the month of November.

There’s still more…..stay tuned!

Day Nine on Road Trip……catching up…..

If you caught my Facebook post yesterday, you heard the story of the horrendous borde crossing at Niagara.

Oy, one for the travel nightmares. Awoke to a beautiful morning on the Upper Peninsula, great views as we went across the Macinac Bridge, lots of green forests…..and then…..yea, verily, on the eighth day it rained…and rained…but we drove out of it. Our plan was to go to Flint and then east through Canada to avoid going through Detroit….same mileage essentially…..but then the border crossing south of Niagra Falls…..three and one-half hours from end to end…and I am NOT exaggerating…..construction on Canadian side, two to one to. two and back again to one lane that hardly moved. Finally could see booths, and that was just the Canadian side…..an absolute crawl over the bridge (and I am ot fond of bridges…freaking out, thinking how I would escape if the bridge broke)…and then more single lane to two lanes to three lanes to four lanes…NONE of which moved. Oy….probably not going too far tomorrow until we recoup…..eating dinner at 8:30 PM, which is unheard of for us…and it’s still light out. Must be karma paying us back for a great yesterday………

Here are a few shots of crossing on the Mackinac Bridge.
Crossing Lake Michigan

Mackinac Bridge

Mackinac Bridge

..and the beginning of the traffic at the border crossing….

Border crossing

Border crossing

Now  back to the art museum…

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A fabulous sculpture outside the museum…can just see loads of kids climbing on it!

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Another outside sculpture…reminds me of one in Tucson, near the downtown public library.

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There were two coral sculptures inside the exhibit. This is one of them, talking about coral being the indicators of the health of a reef. This is all crochet….. The Branched Anemone Garden, Margaret and Christine Wertheim.

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Kathryn Spence uses “dirty, discarded pieces to indicate the invasion of the natural environment by human-produced garbage.”

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Leonardo Drew – “Number 162 is made from raw materials (wood, metal, paint, thumbtacks, paper, ink, graphite) that are manipulated and aged to suggest the passage of time and the cyclical nature of our existence.”

Monday Marketing

Artist’s date with hubby for a couple of days up in glorious Sedona. Taking pictures of texture in the land and rock, visiting our favorite galleries throughout the area, and enjoying being chilly for a change! Will report on new things when we return in time for Thanksgiving with our second family. In the meantime, pics of beautiful Sedona (all taken from Google Images for Sedona):

(Love the Serpinski Triangle in he lower right!)

Crazy? Maybe Yes, Maybe No……

So.

Crossroads.

Had dinner last night with a really good friend to discover she had a rough week, nearly turned upside-down. And her former boss has medical problems (like being the 179th case of an artery problem since 1745). All of a sudden my depression didn’t seem that all important. And I left dinner feeling hugely better and came home to hit the machine for an hour, making good progress on a new small piece.

This was the culmination of about a week of wondering if my art quilt had made it into a fairly prestigious show. Antsy for the whole week, as I knew all the decisions had been made, and I was wondering why we hadn’t heard anything. I was trying to stay positive, as I believe if we send negative thoughts out into the universe, we will be repaid with negativity. Hard to do when I already was 0 for 2 in submitting work this year. I kept thinking “third time’s the charm.”

At 4 PM I had the email. Not good news. Very nice rejection letter – I’ve had loads of those over the years, especially in writing. The very first fiber show I entered I was accepted in, and I think had I been able to keep up creating work without having to worry about a teaching load, I would be in better shape as an artist, with many more shows on the resume. But that was not to be. I looked at the accepted list, and it seemed like it wasn’t the same-ole same-ole list of people who always make it into shows. That was encouraging, at least. Out of 128 entries, 20 were accepted.

Once I heard that, instead of feeling better, I think I got a little angry. Had I known that so few pieces were going to be accepted, I really don’t think I would have entered and saved the 40 bucks. The odds are definitely against you with those numbers.

The thing is, I do think this piece is exceptional. It’s unlike anything I’ve done so far, and it certainly met the theme – I felt it did. Your reaction to the stigma of mental illness. Have suffered from depression and needing drugs to help me through the last years of teaching, I know how the brain can react in stress situations. It’s nothing we can see, but it’s there. So I chose to look at mental illness from a single brain cell that is misfiring. I thought in the overall collection of pieces this would be one very organic “don’t forget the brain’s role in all this” statement.

And let’s face it, no one is working with marbled fabrics like I am. I think I was able to show with this piece that you can a textile that isn’t often used and manipulate it into a statement. It seems like “different” is what art quilt shows are looking for, and this piece was quilted to emphasize the message, not quilted just for the sake of showing off quilting skills (which is what one quilt show seemed like that I attended – and this January show wasn’t an “art quilt” show).

So now it’s a case of really thinking through what I want to focus on for the next couple of years, while I still have the vision (literally) to create pieces. While working toward a specific show and deadline works for me, especially when I have to really think through the creation of a piece from idea to finished product, maybe it isn’t where I need to be. Bottom line, I want our business to make some money. That means more online product and outlets. Smaller quilt pieces are selling in my Etsy store, so I need to create more of those (and three are right now in the works). And I want to continue to learn and take classes, which isn’t possible when I’m trying to meet a lot of deadlines. I want my work in galleries, and I want to be able to travel and do some teaching of marbling. I need to take the time and think through new possibilities.

Which means that karma and the universe may be showing me why the piece was rejected (and maybe not……).

Without further ado, here’s the quilt in its online debut. “Misfiring Synapses,” 17 x 21 inches, unpolished red satin, black satin, Superior Threads, batting, cotton backing.

PS – may just have lined up my first gallery……

Gallery Walks and Artists…Oh My!

When we were on our trip to Seattle, we didn’t have a lot of time (coming or going) to do our favorite activity – browse galleries and talk to artists. When we went to Sedona this past weekend, it was high on our list, and we were not disappointed. First up was the Native American artists at the lookout at the top of Oak Creek Canyon. These artists are all certified by the Native Americans for Community Action, and the work is wonderful. We enjoy seeing the contemporary designs in jewelry that have a rich heritage behind them.

Overlook Program: A significant development for NACA was the establishment of a partnership with the United States Forest Service, Coconino National Forest for a project called the Oak Creek Vista Overlook project. Beginning in 1988, the Overlook Project is an economic development program that allows Native Americans artisans to sell their arts, crafts and jewelry at the prime tourist location. This program has grown in popularity and reputation each year. To date this year, 280 vendors have registered to sell their crafts. For many of the vendor, money made through the Overlook is their major source of income.

We bought a plate by a Navaho artist that depicts a wolf, one of hubby’s protective animals. While I love all the jewelry, I really don’t wear much – but I do so enjoy looking. And it was a gorgeous day on the rim, with a light breeze and absolutely gorgeous views.

From Stock Photo, Scott Prokop

We strolled the Hyatt galleries in Sedona, especially our favorite, Visions Art Gallery. The glass chandeliers are always spectacular.

www.ulladarni.com

One of my favorite artists is Alexei Butirskiy. You feel like you are in his paintings.

I also like Eyvind Earle. This is Crimson Eucalyptus.

The Lou DeSerio Gallery has wonderful photographs by both father and son. You need to spend some time looking at their work, especially of amazing Sedona.

We also spent some time at a small art fair in West Sedona. Gabriel and Jennifer Ayala had some really great copper sculptures. The copper weavings are quite interesting, and all completed by hand.

All-a-Glow Jewelry has some great wire work.

This was also Open Studios weekend in Sedona. On Sunday morning we visited two fiber artists, Margaret Anderson and Mary Fisher. Margaret’s work is luminous. She uses silk and cotton as a surface for paint, rather than canvas. She’s been in Visions, Dairy Barn, and Linda Seward’s book on art quilts.

Wildfire, Margaret Anderson

I’m saving the best for last…Mary Fisher’s studio. Check her amazing studio on tomorrow’s blog.

Thoughts on Entering Juried Shows……

I’ve written that one of my goals for this first quarter of the year is to create some new artwork to enter into a few select juried shows. Joanne Mattera had a really interesting blog post on Monday about entering shows: When Do You Stop Entering Shows?

Certainly timely for me. Her checklists of questions to ask yourself are excellent. I had success about 10 years ago with a series of shows I entered, especially Expressions in Textiles, which was more an early art-quilt venue. I would consider this my first prestigious show. I have success entering a show in Alaska each year, which is an art show, and fortunately for me they like fiber entries. I stopped entering a lot of shows from about 2006 on for two reasons: I was teaching full time and had  very little time for creating art, and entry fees were expensive (moderately so nbow, but I must say, being able to do online entries is a blessing). The entry fee was groceries. Then I entered an art quilt show two years ago and was rejected. Aside from being P.O.’d, when I looked at the artists selected, they were the “same ole – same ole” quilt artists whose work is very recognizable. That’s when I figured I wasn’t going to play with the “big girls” any more. I needed to make work for me.

Hence my decision to try for Visions and a SAQA show this year….there, I’ve said it. Big time. If I am selected, these will be two huge pieces for my resume. Which brings me back to Joanne’s article. “But at a certain point—a tipping point, let’s think of it—you want to see your exhibition experience evolve into opportunities in which you are invited to participate.”

Yup, that pretty much says what I am aiming for. Joanne goes on to say: “Indeed, most dealers looking at an artist’s resumé want to see that evolution. ‘When I see a string of juried shows on a mid-career artists’s resume, I have to ask, ‘Where’s the progression?’ says a dealer I know.”

I know I’m making progress in creating art, and I want to be mindful of shows that would add value to my resume and future opportunities. Quilt shows aren’t going to do it for me. Some art quilt shows? Visions, SAQA, Tactile Architecture…..probably. I’m not interested in dealing with the “quilt police.” My work is not mainstream quilting, although that’s a skill I use. A number of years ago we had our work in a now-defunct fiber gallery in Scottsdale. At the time I was doing different things with my “bindings.” I was serging or facing the edges of my art quilts because the technique helped enhance the message of the piece. The gallery owner – a fairly traditional quilter who worked with bright fabrics and called them art quilts – was appalled that I didn’t have regular bindings on my quilts, and she wouldn’t take a couple of pieces without regular bindings. Well, to my way of thinking, a binding would have constricted the design in a way I didn’t want.

Those pieces are now all in private collections, and I’m still spreading my wings as an artist, trying all different kinds of techniques.

Some shows I do enter – nonjuried, no-fee art shows, where fiber will be accepted. The Tikkun Olam show was an easy show, a twelve-by-twelve piece dealing with the theme, and it could be any media. I did receive a lot of feedback about the piece and some interesting opportunities – and a lot of interesting lessons (just because you say you’re a curator doesn’t mean you’re especially good at it….). There is another show like that coming up that I plan to create work for.

In retrospect, I am on the right track. My decisions seem based in reality and forward movement for me. We’ll see how everything plays out. I am behind on my piece for the Visions show, but I have a month…..less, when I think about photography, but I’m almost there…..a solid week of sewing (which will have to be next week…) should finish it for me. And then on to the rest of the first quarter list.

Monday Marketing

Some interesting thoughts going through the mind over the last few days, primarily thinking about future directions for the business. We really enjoyed our guild demo and would like to do more, so moving up the to-do list is a plan for making that happen. We also spent a good chunk of time yesterday planning out two now major art pieces, something we haven’t done in a long time. Hubby has some great designs from a number of years ago that we want to bring to fruition. So it’s been really fun to look at the artistic side of planning.

Thanks again to Laura Bray and her e-course on Multiple Streams of Income (also available in an ebook – Click here to visit katydid designs.). For the first time I understand marketing and art-planning. I was too focused on marketing and not enough on actually creating art to increase income. My second season on 100 days ends on November 18, and I am already thinking about new sets of goals and increasing the range of goals. It’s turning out to be another good month for us, and I so want it to continue. My linking you to Laura Bray’s work is an example of a passive income strand, another area I am focused on building; you visit sites I recommend, purchase something, and I receive a commission. If you visit the Resources tab for the blog (at the top), you will see people and businesses I recommend – some of which pay me a commission, and some who don’t. Either way, I am only sending people to you that I use/have used and have confidence in.

That said, I keep reading and processing more information about building success as artists. Here’s a couple of articles I’ve found in the last few days that may be timely for you.

Thinking about giving up the art business? From Fine Art Views blog comes “Boiling Point.” A good read if you are discouraged by success as an artist.

From Joanne Materra comes a great post on potential scams we all have to be on the watch for. Called “Don’t Fall For It,” it’s a look at potential scams.

Image from The Great American Disconnect Blog

And along the same line, from Artsy Shark comes an article about applying to exhibitions, “Five Tips on Getting into More Juried Art Exhibitions.” A word about Artsy Shark – we will be a featured artist sometime in the next few weeks….stay tuned!

Have a great week marketing and building your joy!

Monday Marketing…on Tuesday…for a reason…..

It’s Tuesday morning, and I’m doing my marketing column, which usually happens on a Monday. But…today is the 18th, exactly 90 days since I made my first set of goals with the Multiple Streams of Income class with Laura Bray. Click here to visit katydid designs. This was only the second time I actually set written goals and kept referring to them throughout the 90 days. The first was with season one of Co-creating Our Reality. I’m going to be setting goals from now on for the 100-day seasons and keep everything together. That way I can review personal and professional all at the same time, as one really affects the other.

So how did I do?

Here are the original goals:

* By October 18 I will have plans for 10 different collections for licensing, with 5 of them ready to show. I broke this further into a series of steps: analyze current work (completed in August); read through licensing materials (still working on this); work on repeats (working on it); identify ten collections (completed in August); identify three more collections (done in September). Nothing is ready to show…yet… but I feel like I am making progress in that direction.

* By October 18 I will sell $50 in product from my Cafe Press store. Series of steps: look at shops; determine products; look at existing artwork; set up products; develop a marketing plan. So…not a lot. Cafe Press also has changed some of their policies, and it looks like Basic shops are changing. I need to investigate that more. I have, however, managed to get an item up on the blog on Thursdays on a somewhat regular basis – more than I’ve done in the past….

* By October 18 I will have added a minimum of 10 new items to my Etsy store. I will also have the rest of the artwork on Etsy. I will sell a minimum of $50 on Etsy. I will have a marketing plan for Etsy. Lots there…and I’ve gotten each one completed. We are now looking at some regular income each month from Etsy. Now to increase the amounts.

* By October 18 I will have sent at least one newsletter. My bad. Didn’t happen…and this is really an important piece. But the reality of what’s coming up in November makes me think this won’t happen until the new year.

* By October 18 I will have placed artwork in at least one gallery. Well, yes and no……..the gallery north of here is on hold because of the distance. I did enter a piece into an installation show here in Tucson, so I made that deadline. I have two pieces in a gallery in Tubac, but they will be coming home in a few days, as the owner is not sure he will continue in business. I had enough interesting experiences with these processes, so I am re-evaluating just how badly I want gallery representation.

All that said, it’s been a very valuable 90 days. I have learned a lot, especially when it comes to gallery representation. I have done a HUGE amount of sewing on projects and commissions, and I definitely want to continue creating pieces. Maybe the gallery/show route isn’t how I want to go. But at least now I have some experiences behind me to make those kinds of decisions.

Now – when my second season of 100 days ends in mid-November, I have another whole set of goals to look at, and at that time I will develop new ones. By then I’m going to have a lot more experience in this area, so the goals should be more focused. The Multiple Streams of Income class really helped me focus on the kinds of goals I needed to create – up until then, everything was geared around marketing – getting the word out – but it was pretty hit-and-miss. The class gave me focus, as well as a better idea of how to set up some goals. I really recommend Laura’s class if you need focus.
Click here to visit katydid designs.

 

 

Visions Art Museum

   “Visions” is a major quilt art exhibit usually held in Oceanside, CA, every two years. It’s like the Holy Grail for art quilters. The Visions Art Museum has now opened in San Diego, at the old Naval Training Center, and will now host its own show. Just to be able to finally get to the museum this last trip to San Diego was a delight. The docents were wonderful and took their time showing us quilts, as well as asking us about our work. It is SO NICE to be with other artists who GET your work! One of the disadvantages to being an artist in the Southwest is unless you’re a painter or sculptor who “does” the southwest, no one is really interested in your work.

The major exhibit was Urban Landscapes and Soft City, with a special collection by Marilyn Henrion. Pictures were allowed in the outer area and in the gift Gallery. You can view a gallery of work by Marilyn here.

Here’s one of the really intriguing quilts from Urban Landscapes by K. Vellis Turan:

I purposely left this large so you could see details.

The challenge had some really interesting small quilts – 12 by 12 inches, which is a size I have just started to work with. These are all by members of the Visions Museum. Sorry I don’t have names….

Here is an example of Marilyn’s work. Her Photoshop skills are superb.

There were a couple of quilts by members in the gift Gallery – really superb work – and again, sorry for no names.

An interesting take on the “log cabin” traditional pattern, with lots of details.

Love this one. Those are definitely my colors!

We bacame members, and I am looking forward to our November trip to see the new exhibit on “Interpretations.” LOVE LOVE LOVE seeing fiber!!

Working on Goals – Revisited

  Retirement is amazing – all the time to create art and work on the art business.I’m very busy, one one of the things I let go was the notion of substitute teaching during retirement. Nope, don’t want to lose a day to the classroom and grief when I can be making art.

Spending the money to redo the studio was an excellent investment. It means we’re serious, plus the studio is so inviting – we WANT to be in there all the time. And once I started adding fresh flowers to the studio – well, the feng shui has been very conducive to creating.

I am certainly getting things done, but what I am finding is that I need to move to getting larger chunks of a goal done within a few days, rather than dragging it out over a couple of weeks, with just doing a piece here and there. I need to get it off my list, and I think this will work.

That said, one of my goals for this 100 days is three of the action plans in Alyson Stanfield‘s I’d Rather Be in the Studio! So as I was looking over Action Plan 1, I realized I have done pieces of this before, but not with these particular questions. I’ve looked at my target audience, my ideal customer, I’ve looked at overall goals, but never really defined success itself.

So that’s my task today. Alyson lists 20 areas to ruminate on concerning how you visualize success.

* Production of art: I want to make at least three major pieces (Gaia weavings) a year; spend time each week in the studio revising, finishing, working on at least a dozen smaller pieces. So far for this second half of the year, I think I am on track – I already have three smaller pieces just about completed, and one new major weaving sketched out.

* Quality of artwork: It’s very important to me, now that I have the time, to take some art classes, primarily studio art as opposed to art history (which I still would like to do). I want my work to be excellent and gallery-ready. I may still pursue a couple of show venues, but that’s not as important to me as it was. I want to continue to learn new techniques to include in new artwork. Both hubby and I are really looking to improve our marbling skills.

* Exhibition venues: As I said, not as important to me to enter juried shows. I want to find a couple of galleries to carry my work, beyond the website. I am entering a local show (not juried) for the possible connections, as well as seeing if I can make what is in my mind actually happen in the piece.

* Teaching venues and opportunities: hmmm, possibly, but not at this moment. I’ve done a number of local gigs over the years, but never really went prepared with stuff to sell. Maybe something to consider after I have all the other business pieces in place.

* Travel: oh, yeah, and not necessarily for business (but we always visit galleries). I want to get at least one big trip in each year. We always visit museums and galleries, so outlets for our work, as well as new ideas, are always part of our travel. We even have promo literature to take with us.

* Home, Studio, Environment: The studio makeover was critical, and it will more than pay for itself in productivity. We’re happy with our apartment and locale, although eventually we will move East again.

* Spirituality: I am practicing the principles of the Laws of Attraction and Abundance and I have been extremely pleased with my whole attitude change. I am reading Native Wisdom for White Minds by Anne Wilson Shaef, as I love the saying of our indigenous people around the world. And nothing beats standing and wondering at some amazing site in nature.

 * Health: major goal here, as I want to be around for a long time. I am taking steps to do what I need to, and hopefully with this 100 days I will see some good success.

* Leadership Roles: kinda done with this. That’s why I retired. I’m leading myself to success.

* Published Work: hmmmm. Something to think about, just not sure how I can turn the marbling into a successful book. Seems like the books that have been written about marbling and projects haven’t lasted long. And I’m not sure I want the pressure and deadlines of a book contract. Been there, done that.

* Visits to the website and blog: Numbers for the blog have been steadily increasing since I got back to blogging. The website has stayed pretty static, but I am not doing significant marketing on that yet. I’ve done some small revisions on the website, I still need to add new work, and I need to think through the purpose of the website. I want to see the blog traffic translate into sales.

* Subscribers to the newsletter: I am so lacking in this. I thought I had it under control last summer, but school hit and my time was no longer my own. I have signed up with Mail Chimp and am busy importing the addresses of subscribers so far. I want a schedule of every three weeks, but I need to spend time seriously looking at the content for the newsletter, plus be VERY prepared for this year’s holiday season.

* Social Media  connections: you can read about this progress on tomorrow’s blog. The only thing I haven’t seemed to master dealing with is Twitter.

* Sales of my book: Nope, but I’m going to change “book” to “patterns.” This is an area for long-term development. Two quilt patterns art in progress, and I need to refine my Polynomial Quilt pattern.

* Sales of my art: Definitely a big goal. I want our art business to help provide for travel in retirement. My immediate two-year goal is $1000 a month from the business.

* Grants received: another hmmm. Something to think about on down the future. I do have experience writing grants, so on down the road I will look at this.

* Articles by me: I did get paid abut 4 years ago for a series of articles on a quilting site. This will go on the long-term list of things to explore, as I do enjoy writing.

* Commissions: just finished my first big one, and I certainly want more. To this end I need to develop and promote my contacts and collectors lists. I need to put on the long-term list to check with the local and state  arts council for both grants and commissions.

* Public or private collections: not quite sure about this – something to think about.

* Licensing: this is a major one, and I have already identified some collections. I need to begin fleshing these out till I have at least 10 developed, and then I’m going looking for an agent.

* Volunteer work: I added this one, as I want to donate time and art to a local organization called Ben’s Bells. Very worthy, and I want to help. Also, I want to continue the work for Art from the Heart (see top right of this page) to help promote peace.

If all of this intrigues you, you can pick up Alyson‘s book. WELL WORTH the investment in yourself and your art.

 

 

 

 

 

Monday Marketing – Making Progress with the Goals

Marbled fabric Another good week for making progress with marketing. Again, though, the thought about what’s enough, what’s too much, and what is just a time-sucker. Last week’s goals are here.

* I finished the LinkedIn course from lynda.com, and I got my LinkedIn profile set up, as well as joining a couple of groups to network. It was interesting developing the profile to work for both tutoring clients and building an art business. I still need to set up the visual portfolio for the site, but I joined a round robin of new people looking at each other’s Facebook fan pages, and as a result received some more “Likes.” Took time, but it’s done, and now I think just some weekly maintenance.

* I am part-way through the course on Twitter and Facebook, again through lynda.com, and I learned some interesting things. I read the Terms of Agreement (interesting…), checked all my privacy settings, changed the Twitter background, made some lists to make it easier to let people know about happenings. I still need to figure out my strategies for both the Fan Page and Twitter, so that’s on the list for this week.

One thing that is interesting in the way I work is that I can’t seem to finish one complete thing at a time. Maybe it’s the nature of the marketing process that you flit around, fixing/doing what you can at the time. I’ve gotten lots done on a bunch of things, but nothing really “completed.” Maybe it’s also because of the not-so-static nature of internet marketing.

* Defining my marketing goals: well, I have made progress on this, actually. I am carrying around a small notebook with the idea of jotting down some of the marketing ideas as they occur to me. I have about eight different headings at this point, and a bunch of ideas under them. But in keeping with trying to define what will be productive for me, a couple have “Goals?” as the only thing under the heading. I find I really do need to think through what I want to do, if I truly want to do it, and the best way to do it – something I’ve not done before.

* Figured out how to add Google Adsense to the WP blog…managed that okay – and I still have some money coming to me from Google……Now I gotta figure out why an ad is appearing in the middle of this blog post……

* Marketing the Etsy store through circles and additional contacts. And…sold some things on Etsy this week!

* I got new pictures taken for some of the items on the website. I need to work some Photoshop magic on them and then get them in place (which I think I can do on my own).

So it’s time for my goals for this week:

*Finish Twitter class and implement any changes and decide on a schedule.

* Start the HTML newsletter class.

*Check out Mail Chimp for newsletters. I’m very happy with my experience with Constant Contact – the company doesn’t have the money at this point to continue with their newsletters – but I LOVED the design they did.

* Set a plan and an update for the FB fan page, and start a schedule for it.

* Goals for the marketing plan in the following categories: newsletters, classes, and writing.

I also plan to finish the commission I wrote about on Saturday and do two table runners for my second mom – part of a larger commission I need to finish. I’ve got a list of projects to keep me busy through the summer!

Work in Progress Wednesday – Two New Quilts

Awright, so they’re not technically WIPs. But I haven’t shown all of them on here before, and I really do love them. And close observers will recognize the blog heading as the fabric in “Salmon Run.”

“Salmon Run” returned from its several-month engagement in Alaska at the Cordova Historical Museum. I love having it back – I am so fond of the fabric.

Here’s a close-up of the quilting.

You also haven’t seen my latest piece, “Bamboo Grove,” in a full shot.

This piece had so many techniques I hadn’t tried before. I am reconsidering the tops of the bamboo stalks…I may decide to take the leaves off and try another way of attaching them to increase their fullness. So I guess it still is a “work in progress.”

What am I working on now? I am doing an art show on November 20 with the Tucson Art and Craft Association, so I am preparing fabric for that, as well as requilting a few small quilts. I am thinking of revising my still-unfinished “Iceberg” piece from several years ago into a series of Icicles for Road to California – I have till December 15. I can still use all the techniques I had planned, just in some different forms. I am still thinking about the next “large” piece with marbled fabric and don’t quite know what it’s going to be……I have some really great large pieces of fabric lying around.

But…I also have about four other quilts in various stages that I need to get to! Such decisions we all have….what’s waiting on your list of to-do?

Art Shows and Galleries


One of the girls asked yesterday about going to an art gallery. None of these kids have ever been, and sometimes I am amazed that they haven’t had this experience. Then I remind myself of two things – they’re 12, and I never went gallery hopping or to museums until I was an adult. And I started by going to craft shows.

So I need to conspire with a few people at school to see if I can pull off a trip downtown to a few galleries and perhaps the Philabaum glass studio. We can probably get there by public bus, but the details will be massive. We have an art museum, a children’s museum, and a good number of kids have been to the Arizona Desert Sonora Museum – which is very different from an art museum and gallery. If we plan this very carefully, we can do some really good things for the kids.

PS – I have finally figured out how to put links in the blog!!

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