Archive for the ‘collaboration’ Category

Organizing for Marketing

This image is from my time with adult coloring books last year – trying out colors, experimenting. I love symmetry, but then I also like something a little unusual….which is where I am right now as I approach a new project. I really need to develop  more sources for passive income. I’m taking a free class right now from Convertkit on Product Creation – great ideas, and after two weeks of reading the information (a daily lesson), I decided to start at the beginning and develop a series of products that are useful to others. Hence, Organizing for Marketing.

The title is going through some revisions – still not catchy enough for me. But I already have all this content – in an iBook that isn’t selling  – and yes, I really haven’t done much to market it in the three years it’s been available (or is it four? Funny how time stretches out when you’re not teaching….).

So this is my first brainstorming at trying to make sense of what I want in this ebook product. I am very good at marketing and creating and organizing, so it makes sense to focus right there. When I reviewed the book last night, there is enough information to make it into three or four smaller ebooks and develop a continuous stream of ideas and techniques for people.

The first key is targeting my market. I work in fiber and textiles – pretty much a niche market when looking at the art world, although we are slowly making progress into mainstream. Thus I want to focus this on those of us who do art that is generally out of the mainstream. What can we do to get our work looked at, sold, appreciated?

Here’s my accountability checklist for this coming week, ending Tuesday, May 16, with my initial thoughts:

  • Determine revised structure of the ebook. I need to break up the information in the original book into smaller segments for action, and increase the information included in each of the segments.
  • Determine my ideal customer for this book. Who is my audience…artists without a lot of money to spend on marketing, artists with unique products, artists who have issues getting organized and accomplishing tasks.
  • Write two additional blogs this week – what questions do you want answered in a marketing book for those of us working in a niche market, and how would this be different from all the other marketing books out there? I need to make sure I start getting feedback from folks to help direct my work.
  • Evaluate ebook publishing sources and ease of use. CreateSpace seems mostly for print; research it more fully. Kindle seems easy and quick to do. IBooks seems too limiting, although I do have experience with that platform.
  • Plan for a “bonus” for people who buy this ebook. Already thinking about many of the blog posts I’ve already done in my Top Ten series. I think these could be manipulated into a bonus, once links are checked, and focus determined. Happened to just think about expanding ideas for Top Ten for other Bonus offerings.
  • Keep playing with title ideas. Suggestions certainly welcome! Organize, marketing, niche products…….
  • Determine launch date for the ebook – probably beginning of August.

Feel free to give me ideas and help keep me accountable to this project! You can be in the book with your website and product for helping out.

ORIGINAL BOOK

Ready, set, go – give me feedback!

Art in 2016 – Part 4 Review – Classes and Shows…and a Book!

This was a big year for showing our work – many more options and acceptances than most of our time in Arizona. We taught a beginning marbling class at BluSeed Studios in Saranac Lake, NY, and in the process of chatting, we became part of their arts curriculum grant project. I’m really looking forward to this activity; I miss the days of working with The Kennedy Center to bring integrated arts into the classrooms in the Chittenden East School District in Vermont.A lot of great memories from the conferences, and then great memories from arts work within the district (need to do a blog post and reflect on the work we did….)

A couple of pictures from our Saranac Lake class, followed by an individual machine quilting class I did for a fellow artist who wanted to expand her techniques. Mary Hill is a mixed media artist, with vibrant work.

We spent Vermont Open Studios sharing space with Mary over Memorial Day Weekend. LOTSSof great discussions on marketing!!

It was a challenge to plan for what could take Mary’s already wonderful art to the next level.

Mary Hill’s “experimenting as a result of our machine quilting class:

Plus, since May I have been working on an interactive teaching manual for the ebook Interactive Edge of the Sea. This takes all I have worked on in curriculum in 40 years of teaching and brings it together for teachers, with a modern update on using all forms of new assessment and social media within the classroom. My hope is that this manual becomes a template for other disciplines, as there are a lot of useful interactive teaching techniques – and everything is correlated to current educational standards. A labor of love with my second mom, Betty Hupp. Here’s the cover:

A snippet of the lesson plan section….

We are just about done with final edits, and after the first of the year it heads off to coding. I have a lot of links to check to be sure they all work!

Bunches of shows…..here are pictures of our small pieces at Sweet Grass Gallery in Williston, VT for the month of November.

There’s still more…..stay tuned!

Our First Vermont Show

Yowza – we had such a great time hanging this show – first one in Vermont, and first we’ve hung on our own. Lots of great decisions – hubby and I are so in sync with our thoughts. In and out in an hour so as not to disturb the folks working there. A lot of moving around of items to balance the show. We’re discovering that wainscotting is common in New England, so many of our really long pieces don’t work as well. But – the whole office looks much softer with the fiber on the wall. We’ll adapt!

I was glad to see the Four Seasons played well together, since I was worried one was a different size. Not to worry, so I’m hoping I can go ahead and finish the pattern for the website. Ah, so many things to do!! Open studio is now the next item, end of May, so planning lots of marbling sessions for goodies. A couple new gift baskets if my wrist allows it – too much at Christmas and the ligament is still repairing itself.

Without further ado – some pics of “on the wall” at Unsworth Law Firm, Essex Junction, Vermont.

The Four Seasons

The Four Seasons

Atty2

Champlain Waters

 

Atty4

Misfiring Synapses and two small Digital pieces

 

An Important Call for Art Work

Since I updated my profile on Linked In, I have joined a couple of discussion groups through Linked In and have made some interesting contacts and done some very good networking.  As a result, here is a call for work that looks very intriguing, as well as meaningful. I’m planning to do a piece that looks at oil spills. Join in and become part of the group. Feel free to share this post – let’s see if we can get a lot of artists involved. Let’s get the fiber into this show.

TIKKUN OLAM: A Restoration Project
 Artists Respond to Earth’s Crises Past & Present

Presented by Alta Contemporary Art, Tubac AZ in alliance with Industria Studios in Tucson.
The Jewish Community Center Tucson, Arizona
September 15 thru October 25, 2011
Opening Reception: Sunday, September 18th 1-4 PM

In the wake of recent natural and human-made crises artists often feel compelled to respond in a tangible and productive way. Here’s your chance to be part of a group project raising money to replenish the earth. Alta Contemporary Art invites you to submit a 12 x 12 inch work of art for a collaborative grid presentation. All media welcome. Work must be exactly 12 x 12 inches, appropriate for the JCC venue and ready to hang on the wall.  Work must be received no later than September 10, 2011 (see art delivery details below). Participation is free, but artists must willingly donate 30% of sales to the non-profit charitable organization selected by the group as a whole.

TIKKUN OLAM Collaborative Grid Presentation
Entry Form
Name:
Address:
E-Mail:                                    Website:
Phone:
Title:                                       Price:
Media:

Artist’s reflection on their submission and earth’s crises past & present (250 words or less):
Nominate 1- 3 non-profit charitable organizations you would like TIKKUN OLAM to support.
E-mail completed entry form and a JPG of your work (1MB large) to mickeybond505@aol.com

Hand Deliver Your Work:
Tucson Artists: Deliver work to Marc Leviton at Industria Studios, Saturday, September 10, 2011 between 10 AM – 3 PM or contact Marc to make other arrangements 520- 235- 0797. INDUSTRIA STUDIOS, 1441 E. 17th Street Tucson, AZ 85719 industriastudios.org
Santa Fe Artists: Deliver work to Mickey Bond by Friday September 9, 2011.E-mail:
mickeybond505 or call 505-660-4085 to schedule delivery.
All Other Artists: Deliver  work to Rebecca O’Day at Alta Contemporary Art, Friday, September 9th between 3-8 PM  or contact Rebecca to make other arrangements 520-869-8626. Alta Contemporary Art, 8 Calle Inglesia (across from St. Anne’s Church), Tubac, AZ.
Mail Your Work:
Mail work to Rebecca O’Day, PO Box 252, Tumacacori, AZ 85640

Work must arrive no later than September 10, 2011 to be included in the show.
Artwork shipped via mail carrier must be accompanied with a pre-paid return.
Unsold work will be available for pick up on October 29th &  30th.  in the location it was hand- delivered from 10 AM – 3 PM.  Shipped artwork will be returned if accompanied by a pre-paid return label.

Agreement of Entry & Liability:
Great care and respect will be given to all artwork submitted. The Tucson JCC, Alta Contemporary Art & Industria Studios and its agents do not assume liability for any loss or damage of any artwork submitted while in its possession. Your entry constitutes acceptance of all conditions and terms in this prospectus. Artists desiring coverage can do so privately through their agent or one offering short-term “show”  coverage such as Artists, Craftsman and Tradesmen Insurance Program: http://www.actinspro.com.

On Collaboration…..


It has been an amazing couple of days over the holiday. Suzan was down, and we found lots of time to work on our art ideas. For several years now we have wanted to get into doing some digital work with the marbled fabric, but we’ve never gotten far. A week ago I got notice of a deadline for a digital art show, and we decided to start with that. So we spent time on Thanksgiving Day working on two pieces. Man, Suzan knows so much about Photoshop! She was manipulating everything, and I was just in awe.

We are starting with the actual marbled fabric and taking it to the line drawings – generally. Sometimes the piece stays in color and we work from there. Out first piece was from a piece of marbled silk that we laid right at the end of the marbled bath as we were getting ready to empty it. We got a great print, and it became an even greater piece of digital art.

We discovered that when we both say “ah” at the same time, that we are on the right track. This first piece came along pretty well – only about two hours working on it. The second piece – we did a lot of playing around until we decided to add fish. I learned a lot about the pen tool, so that lesson finally made more sense. I plan to join NAPP this weekend so I can have access to all those tutorials and new freebies. This second piece works very well, as the fish give it a nice movement to it.

The third piece on Friday took lots more time – we kept playing around with all kinds of filters – finally adding a few raised circles and then we were on to something. We are now planning to get together in Phoenix each month to work on pieces. With the ones that we saved, we are developing a small body of work if someone wants to see – thinking of the gallery in Prescott. And when I finally get Contribute, I will be able to continue with tag and add Betty into the mix – she has a great artistic eye, and on Saturday she helped us determine which of the ones we were actually going to submit. Now I get to go through the art entries and find other shows for us.

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