Archive for the ‘art show’ Category

An Important Call for Art Work

Since I updated my profile on Linked In, I have joined a couple of discussion groups through Linked In and have made some interesting contacts and done some very good networking.  As a result, here is a call for work that looks very intriguing, as well as meaningful. I’m planning to do a piece that looks at oil spills. Join in and become part of the group. Feel free to share this post – let’s see if we can get a lot of artists involved. Let’s get the fiber into this show.

TIKKUN OLAM: A Restoration Project
 Artists Respond to Earth’s Crises Past & Present

Presented by Alta Contemporary Art, Tubac AZ in alliance with Industria Studios in Tucson.
The Jewish Community Center Tucson, Arizona
September 15 thru October 25, 2011
Opening Reception: Sunday, September 18th 1-4 PM

In the wake of recent natural and human-made crises artists often feel compelled to respond in a tangible and productive way. Here’s your chance to be part of a group project raising money to replenish the earth. Alta Contemporary Art invites you to submit a 12 x 12 inch work of art for a collaborative grid presentation. All media welcome. Work must be exactly 12 x 12 inches, appropriate for the JCC venue and ready to hang on the wall.  Work must be received no later than September 10, 2011 (see art delivery details below). Participation is free, but artists must willingly donate 30% of sales to the non-profit charitable organization selected by the group as a whole.

TIKKUN OLAM Collaborative Grid Presentation
Entry Form
Name:
Address:
E-Mail:                                    Website:
Phone:
Title:                                       Price:
Media:

Artist’s reflection on their submission and earth’s crises past & present (250 words or less):
Nominate 1- 3 non-profit charitable organizations you would like TIKKUN OLAM to support.
E-mail completed entry form and a JPG of your work (1MB large) to mickeybond505@aol.com

Hand Deliver Your Work:
Tucson Artists: Deliver work to Marc Leviton at Industria Studios, Saturday, September 10, 2011 between 10 AM – 3 PM or contact Marc to make other arrangements 520- 235- 0797. INDUSTRIA STUDIOS, 1441 E. 17th Street Tucson, AZ 85719 industriastudios.org
Santa Fe Artists: Deliver work to Mickey Bond by Friday September 9, 2011.E-mail:
mickeybond505 or call 505-660-4085 to schedule delivery.
All Other Artists: Deliver  work to Rebecca O’Day at Alta Contemporary Art, Friday, September 9th between 3-8 PM  or contact Rebecca to make other arrangements 520-869-8626. Alta Contemporary Art, 8 Calle Inglesia (across from St. Anne’s Church), Tubac, AZ.
Mail Your Work:
Mail work to Rebecca O’Day, PO Box 252, Tumacacori, AZ 85640

Work must arrive no later than September 10, 2011 to be included in the show.
Artwork shipped via mail carrier must be accompanied with a pre-paid return.
Unsold work will be available for pick up on October 29th &  30th.  in the location it was hand- delivered from 10 AM – 3 PM.  Shipped artwork will be returned if accompanied by a pre-paid return label.

Agreement of Entry & Liability:
Great care and respect will be given to all artwork submitted. The Tucson JCC, Alta Contemporary Art & Industria Studios and its agents do not assume liability for any loss or damage of any artwork submitted while in its possession. Your entry constitutes acceptance of all conditions and terms in this prospectus. Artists desiring coverage can do so privately through their agent or one offering short-term “show”  coverage such as Artists, Craftsman and Tradesmen Insurance Program: http://www.actinspro.com.

Taking Online Classes

One of the things I promised myself with retirement is that I would take some classes, whether at the community college or on line. I found a new class at Quilt University by Lyric Kinard – The Artist’s Toolbox. This is my third class at QU, and I have been very pleased with the courses – good instructions, lots of great ideas for projects, and really helpful instructors. I actually completed almost all of the small sewing projects that practice the various elements of art, and I am learning a good deal. Part of what I am seeing is why some of my work really comes together and what’s missing in some other pieces. Very valuable, and I have a few studies left to complete.

Lyric Kinard, one of the instructors at QU, has a great website. Her fiber art demonstrates all of the principles she teaches in The Artist’s Toolbox – I am hoping she offers a part 2 to this class. Plus, she keeps a running list of art shows to enter, so you can always check and see what’s available.

I also just finished a class on Multiple Streams of Income, since I am focused on building my business. Laura Bray  did an excellent job in not only presenting resources, but also in having a lot of guest speakers who do on a daily basis what needs to be done to build additional sources of income. Sign up for her newsletter so you know when she offers classes, and sign up to read her blog. The “focusing” piece, as well as the “goals” piece were absolutely invaluable to me. I was getting bogged down in marketing, but it wasn’t furthering what I actually wanted to accomplish. Until I did my 90-day goals, I didn’t see this. Now I can be much more focused on my individual goals, rather than the hit-and-miss of before. Click here to visit katydid designs.

Online classes really work for me, especially since I am no longer driving myself. I can work at my speed, have access to all my materials, and can correspond with loads of people. I keep myself motivated easily, so this form of instruction works for me. Your mileage may vary. I also enjoy reading blogs that have tutorials, as I usually like trying out something new. I plan on doing lots of that during retirement!

Monday Marketing – It’s the Packaging, Stupid….

You would think, based on a hubby in retail for so many years, that I would have given packaging more of a priority. Well, no…seems like I’m always rushing to get items ready for shows, and I neglect the packaging. That’s not to say I don’t give a lot of thought to the overall set-up of the art space…just not the packaging.

I had a bit of an epiphany with this upcoming show. I’m sitting in the meeting about the show, listening to explanations of selling, how good a show it is, and the great location. When suddenly I hear “People are gift-buying. They’ll splurge for folks back home with gifts for the holidays.”

Okay, seems obvious. Then hubby says, “Well, they’re not going to buy pieces of fabric, so I’m not sure just what we’ll bring.” That made me fairly depressed. Fabric is what we do: fabric for quilts, wearables, framing – we’ve spent a lot of time brainstorming how folks could use our marbled fabric.

Then it hit. Buy fabric as gifts for the folks in your life who do fiber-related arts. Just package it so it looks like a gift from the heart, not just a piece of fabric in a plastic bag.

Duh. Why did this take so long? We have done so many small shows over the years, including demonstrations, and not once have we packaged ourselves for gift sales. This was definitely something to think about. How could we take a gorgeous piece of fabric that to a non-fiber person just looks like extra pieces of cloth on the table? I started thinking about how I buy small pieces of art, as well as how my local quilt shop packages your purchases. I love having the “back story” or a piece of artwork. In my hutch sits a container of all the small papers of stories collected over the years.

Okay, put together the story of the fabric, the care of the fabric, and ways to contact us (hard to believe we haven’t done all of that in the past).  Wrap the fabric piece with a bow so that it looks special, with the “story” tucked into a fold of the fabric. When purchased, wrap in tissue paper before bagging it.

I played on the computer to come up with something that would have contact information as well as a story about the creation and care of the fabric. With aiming at non-fiber purchasers, I need to provide as many reasons as possible while a piece of “art cloth” would be a great gift. Here’s the “story:”

“This art cloth is a blue silk crepe georgette  fabric, hand-marbled in a contemporary wave pattern, 19 inches by 21 inches. Edges are serged solely to prevent fraying of the fabric. This material has been pre-treated and heat-set, so it is ready to go for your project. If you need to clean this fabric, use warm water and a gentle soap – no Woolite or harsh cleaners, no dry cleaning. Use a dry iron and some Magic Sizing to eliminate wrinkles. Try this as a table-topper, just the way it is, quilt it, or use it in an art quilt for nature elements– lots of imaginative possibilities! This is a great pattern to quilt by itself with lots of decorative threads.”

Along with this is every contact piece – Twitter, Facebook fan page, blog, email and website. Save everything to your computer, and then all you need do is add the new story for each of your pieces.

Here’s the fabric and its packaging:

I will say the piece was up on Etsy for less than an hour before it sold, and all the new pieces of fabric packaged this way have had more views than previously in the shop.

The proof will be the show on November 20; how will people react, and will they buy? Thoughts? What have you done to package your items? Have you noticed a difference in sales?

Work in Progress Wednesday – Two New Quilts

Awright, so they’re not technically WIPs. But I haven’t shown all of them on here before, and I really do love them. And close observers will recognize the blog heading as the fabric in “Salmon Run.”

“Salmon Run” returned from its several-month engagement in Alaska at the Cordova Historical Museum. I love having it back – I am so fond of the fabric.

Here’s a close-up of the quilting.

You also haven’t seen my latest piece, “Bamboo Grove,” in a full shot.

This piece had so many techniques I hadn’t tried before. I am reconsidering the tops of the bamboo stalks…I may decide to take the leaves off and try another way of attaching them to increase their fullness. So I guess it still is a “work in progress.”

What am I working on now? I am doing an art show on November 20 with the Tucson Art and Craft Association, so I am preparing fabric for that, as well as requilting a few small quilts. I am thinking of revising my still-unfinished “Iceberg” piece from several years ago into a series of Icicles for Road to California – I have till December 15. I can still use all the techniques I had planned, just in some different forms. I am still thinking about the next “large” piece with marbled fabric and don’t quite know what it’s going to be……I have some really great large pieces of fabric lying around.

But…I also have about four other quilts in various stages that I need to get to! Such decisions we all have….what’s waiting on your list of to-do?

Sunday Stories – Entering Fiber Shows

Over the last thirteen years I have been entering fiber shows and the occasional quilt show with some success. The “Fish Follies” show each year at the Cordova Historical Museum in Cordova, Alaska has been very good to me, with acceptance both in fiber and digital categories each time I enter. I really think through the pieces I enter to be sure they fit the theme – I think I’m just not crazy enough in the “Follies” area to place.

In 2004 I took a BIG chance and entered the Expressions in Textiles show in New Haven, CT. My “Rock Garden” piece made it in, much to my delight, and when I saw the list of acceptances, I was kinda stunned. All of a sudden I was in the “big girl” league. I was thrilled. This was essentially a whole cloth quilt, a half yard of a stone marbled pattern that seemed like it was quilted to death.

This is just a small portion, but everything in this quilt came together perfectly. I had initially bordered it in a black satin, thinking of the Japanese laquerwork, but eventually Iplicked out a smooth sand-ish fabric so the stones wouldn’t seem “hemmed in.”

That same time I had my “Mandala 1: Core” accepted into a quilt show, Fabric of Legacies, in Ft. Collins, CO.

This was another whole cloth quilt, but at this point I was thinking that there were going to be a lot of venues that would look at very non-traditional fiber. I have since had my “Low Tide” piece juried into that show.

Most of my quilts were rejected over the next few years, and I pretty much stopped entering shows. I think some was due to poor slide quality, some to the whims of the juror…one piece I did for a show about changing the world’s problems. I chose endangerment/extinction and did a piece on the rain forest and was told it didn’t fit the theme. So I guess the learning from this was to continue, that not everyone interprets things the same way.

When we went through our “dry period” of marbling, when nothing was working, I didn’t even work on pieces, like my bamboo, that had already been started. Now, though, I have started to look ahead to shows, quilt and art, and plan for new pieces, since most of what I have is too old. If my early pieces were accepted, and I’ve improved a hundred fold in my skills since then, then I should be on track for a few more acceptances.

We’ll see…deadline for the bamboo is September 3, with notification around September 15. Time to make a list of new deadlines and what will be entered…and what will be new creations.

Sunday Stories – Black and White with a Hint

Yesterday I wrote about what’s happening with the bamboo piece. Here’s a sneak piece of it in VERY rough form:

Now to today’s story – my piece for “My World in Black and White,” a show curated by Anne Copeland, like around 2003. This was a challenge issued on the QuiltArt list, and I decided to try something. Here’s the piece:

This was the first show where I realized I had to pay more attention to the theme. Mine was a more abstract look at black and white. We marbled a three-quarter-yard piece of unpolished white satin in blacks and whites. There was still a little orange left in the tray from a previous piece, so the name became “Black and White with a Hint.” I cut five strips and quilted them, following the marbled patterns. You can see the hints of orange.

At this point, I really didn’t know what form this was going to take. I decided to stagger each of the strips, but it was pretty boring with just the strips. That’s when the “hidden” architect in me took over. I marbled some ribbon, serged the edges of the ribbon to carry the serging motif through, and attached it to some strips of gray cotton. I did eight strips all together, some of them plain with just a meandering quilting line, and some with the ribbon, and then I wove them through the other strips.

I liked how it was shaping up, and now I had to deal with a hanging system, as well as finishing the bottom. I figured I wanted some beads to hang at the bottom. I went to the local bead store and found these teardrops – have NEVER seen anything like them since then.

If you look closely, you can see how each strip gets hand-stitched to the ones around and underneath it. I figured I would use a plexiglass rod for the hanging system. I marbled some thinner ribbon, and with careful measurements attached the various lengths at the top, with a bead embellishment.

I learned a lot, as I seem to do on every piece, and this is still one of my favorites – my first piece to travel (to Ontario, CA as well as the online exhibit), my first piece that was professionally appraised, my first piece that “hung” in a very different style, and my first ribbon (for entering, but none-the-less still special!).

I am really enjoying revisiting these pieces and their stories. I hope you enjoy as well.

Thursday Thoughts – Digital Marbling (TN)

Sometimes a piece of marbled fabric just begs to be used more than once – or find rebirth in a new form. That’s how our Digital Marbling (TN) was born. Playing around with the fabric and Photoshop leads to some very interesting effects. One thing I am hoping for with all this playing around is the development of some fabric lines, so I’m working on the idea of repeats right now.

Over the last decade or so there have been several runs of marbled fabric designs among some manufacturers. While the patterns are bold and colorful, I think there is a missing element in designing marbled fabric. A variety of colorways, bolds and subtles, and patterns that look like they would be easy to work with. I know when I started making fabric in 1993 it seemed like I was only comfortable putting the bold colors with blacks and whites. I want more flexibility, and to a certain extent I have found it.

But as I work toward designing fabric, I’m using these new artistic creations as my learning. In our newsletter, I posted a pic of “Alaskan Whales,” a piece my digital partner Suzan and I had entered into a show at the Cordova Historical Museum in Cordova, Alaska. It was our first really successful digital collaboration, and I’m going to pull it apart for you.

Here’s the original piece of fabric. I am amazed at just how blah that piece of fabric was, yet there was something appealing…if just means you have to do a lot of playing around to see what happens.

This is the same fabric with a duplicate copy and some adjustments added.

Now it’s approaching the water effect we were looking for. Then we looked for a graphic to use. We liked the whales, just rotated them a bit. We also added some adjustments: bevel, outer glow, some transparency. It looks like there are extra colors added, but it’s a transparency with some curve adjustments that adds in the extra colors. There are a few more things done to this piece, but I have an old version of Photoshop, so it doesn’t show.

Here’s another version, saved from the layers we chose not to use…never know when you will come across something unusual with stuff you didn’t throw out, but just left “invisible….”

All in all, loads of fun!

Who’s manipulating fabric digitally? I’d love to hear from you!

Don’t forget to become a subscriber and be entered to win some marbled fabrics. Check the box at the top right.

Work-in-Progress Wednesday

I have been thinking about the leaves for the bamboo piece. As I mentioned last Wednesday, I think the silk leaves would be too plain, and I didn’t like how they marbled, and I think thread leaves would be too fragile for such a sturdy plant. Then it occurred to me to do what I do in the classroom – it’s not an either/or, so why not combine the two.

I started by cutting a piece of Dissolve from Superior Threads and taped it to an old cutting mat – that stuff is slippery. Then I started layering some of the old yucky threads I have.

Leaves in Progress 1

Leaves in Progress 2

At this point it occurred to me that I could layer the silk leaves across this base of thread, after I pulled off the wire from the backing.

Leaves in Progress 3

I turned some of them wrong side up, figuring I would be stitching on both sides of the sandwich, so I would get some additional effects front and back.

Leaves in Progress 4

I am pleased to say it occurred to me earlier not to run the overhead fan in the studio while I was working on this….At this point I am ready to layer more thread on the top of this. Keep in mind I have no idea if this is going to work….

Leaves in Progress 5

Now at this point I need to cut another piece of Dissolve to go over the top of this.

Leaves in Progress 6

Leaves in Progress 7

Now it is ready for stitching. I need to order some thread – Razzle Dazzle to use in the bobbin, and some green Lava for top and bottom. I figure I can order this week and while I’m waiting, I can finish up the bamboo strips. Once I cut everything apart, all the little slivers will become part of the base where the strips are mounted. I don’t know if I will need more leaves. I am counting on the leaves at the top to hide the hanging system. I do have plenty of silk leaves – I would need to get some more cheap thread if I need to do more thread work.

Any of you try anything like this? Suggestions? Ideas? Pitfalls? Inquiring minds and all that….

(Think Horschak) Oooh, Oooh, Oooh……I have some great tree agate I have been collecting from the gem shows….they would add some interest and weight to the bottom of the piece…I knew there was a reason I was collecting them……

Monday Marketing – Art Display Systems

As promised, here is the third part of Moshe Mikanovsky’s articles on preparing for art fairs. This third part looks at display systems, complete with pictures. This is great stuff! i did the same thing at an art fair – I went around and snapped pictures (with permission) of the hanging systems I saw. This is one of those areas we just don’t pay enough attention to until it is actually time to display our work. I know that as I develop more of my marbled pieces, I am more conscious of how it should and will hang as I construct the piece. So enjoy!

Art Display Systems for Art Festivals

by Moshe Mikanovsky

This article is by Moshe Mikanovsky, Regular contributing writer for FineArtViews.  You should submit an article and share your views as a guest author by clicking here.

Last time, in My First Art Fair Checklist – Follow Up, I promised that I would dedicate this post for the display system at the art festival (or art fair, whichever term you prefer). My display system was of the “Made in Home Depot” variety and couple of readers commented that I should really invest in proper, professional display system.

I do agree that professionalism is key and important in displaying yourself as an artist, the respect you give your creations, and the respect you want to get from everyone viewing, and more importantly, buying your art.

But, and here I want to list several reasons, there are quite legitimate reasons why you may want to go a different route, not the most conventional or “academically” professional:

·         The budget factor. Not trying to raise the worn mantra that we are starving artists, therefore we can’t afford spending money on a professional system, some of us still have budget constraint. Whether it is your first experience doing an art festival and you want to try it out before you spend into it, or you honestly prefer to spend your budget on quality art materials and framing to create the best art you can possibly do, your budget might be squeezed and not much left for the display system – which is really, just the background for your artwork.

·         Do it differently. We like to say that artists can break every rule and still make great art. So why not with how you display your art? I have seen several displays that were just different and unique and that made me want to look at them. But maybe that’s not the best thing since the idea is to focus on the art really…

·         Practical means. Some DIY display systems are much easier to carry and transport and therefore could be ideal for artists who travel far, don’t have a car, live in the city and use the subway/taxi/bicycles, or all of the above. Imagine trying to carry around on top of your art also a big display system, professional as it might be.

·         Everything works. I have seen it myself, and I am sure many of you can testify, that also without the professional display system, artists sell their art! There are many reasons why art is sold, or not sold, at art fairs and festivals. But not having “the right” display is only one piece of the puzzle.

OK, so with no further due, here are few of the display systems I have seen during my first art show. I was amazed with the varied options I saw with only 90 artists showing in the park! I am sure there are many more excellent ways and when I’ll find more, I will keep you updated. So here we go:

The Double Twines

Couple of simple twines tied to the tent’s frame at the top and to the artwork’s back wire at the bottom. This is the simple version of The Double Chain (see below).

Pros: Very inexpensive and simple.

Cons: Can only carry one painting, which should be fairly light. Paintings sway in the wind.

Julia McNeely www.juliamcneely.com

The Double Chain

Couple of metal chains hang from the top of the tent’s frame. The hanging of the chains can be by cable ties (as seen in the pictures) or by double length of the chain wrapped around the frame. The artwork is hung on S hooks suspended at any of the chain’s links.

Pros: Inexpensive and simple. Can hold more than one painting on long chains.

Cons: I have seen paintings sway in the winds.

The Clothes-Lines

Two clothes-lines or similar twine is stretched across the width of the tent’s wall. The artwork is hanged off the clothes-lines using clothespins. Suitable for non-framed art on paper.

Pros: Inexpensive and unique look.

Cons: Might look too DIY/crafty. Doesn’t fit for all type of artwork. In this case the artwork are prints on wrinkle-free “peel and stick” cloth, so they are well protected and suited for this hanging system.

The Leaning Boards 1

Two 1”x2”x8’ wood strips, attached at the top with metal hinge. The top is leaning on the tent’s frame and the bottom is open couple of feet wide. Throughout the entire length of the wood strips, angled grooves were made in order to hang the art from. The wood can be pre-primed with white paint, or you can paint or leave natural. For extra stability, the top is tied to the tent’s frame with some twine.

Pros: Inexpensive and simple look. Can fit several paintings.

Cons: Stability might be an issue, but it seems quite stable. Need some DIY know how to make the grooves properly.

John Visser, http://johnvisserart.com

The Leaning Boards 2

Wide boards, in this case old barn boards (over 100 years old!), leaning on the tent’s frame. To protect the frame, a foam material was used to wrap around the frame where the board is leaning against it, and the board is secured with some twine. For hanging the artwork, wooden pegs were installed in equal intervals.

Pros: Looks really nice! Old barn boards are not a must, although they make the difference, having a very unique look. More than one piece can be hanged on each board, and as extra touch, another board was made into a narrow table.

Cons: I won’t go out of the way to find or purchase these old boards, only if I happen to have them lying around. Stability might be an issue if someone kicks the bottom of the board. Quite bulky to carry and transport. Some DIY know how is required to install wooden pegs.

Jennifer Toliver, www.jennifertoliver.ca

The Leaning Boards 3

This one is made of metal railing that already comes with some holes in them. The railing was tied to the tent’s frame with bungee cords. S hooks are used on the holes to hang the artwork.

Pros: Inexpensive and easy to install. More than one painting can be hanged on each railing.

Cons: The look is quite cold and industrial.

Nicky Hindmarsh, nickyhindmarsh@hotmail.com

The Fencing 1

A metal fencing stretched across the width of the tent’s wall, attached at the side with some cable ties. In order to make the fence more stable and not buckle in, a long and narrow strip of hard plastic was inserted throughout a section of the fence. S hooks are used to hang the artwork.

Pros: Metal fence is durable and can carry multiple art.

Cons: Also a cold look and a bit industrial.

Scott Brewster

The Fencing 2

Similar to Fencing 1, but using a plastic fencing. I have seen someone using the orange color fencing in the past and it looked terrible. So if you opt to use this option, try black or white.

Pros: simple and inexpensive.

Cons: Wear and tear might be high. Looks like a construction area.

The Framed Fence

In this more elaborate usage of the fencing, they were stretched over wooden frames, stapled all around with a staple gun. The frames are attached to the tent’s frame, and to each other, with cable ties. In this example the frames are quite tall – taller than the lower portion of the tent’s roof structure. The frame panels had to be separated with a gap in the middle to fit in.

Note the special feature of this setup – the noodles. In each wall mid-section, a twisted noodle in inverted U shape is attached to the fence with cable ties. The purpose of the noodles is to stretch the tent’s roof outward, so that any rain falling on the tent will immediately spill over and not remain on the roof. I believe this can be achieved with other systems as well.

Pros: Can hang many paintings in many configurations. Not too expensive to setup.

Cons: Seems bulky to carry and transport. Require DIY know-how.

Steven Crainford, www.stevencrainford.com

The Fencing Rollup

I personally loved this system! In this display the 3’x15’ plastic fencing roll was cut to 5’ lengths. Each length of 3’x5’ was attached to a 1”x2”x3’ wooden strip on each side using washers and screws. Couple of eyelet screws were attached to one of these wooden strips. These were used to hang the fence from the tent’s frame, using a couple of large size S hooks. Similarly it can be hanged with cable ties or bungee cords. The nice thing about this system is that each fence is rolled up nicely around the wooden strip for carry and transport.

Pros: Light and easy to carry. Inexpensive and fairly simple to assemble. Can hold several paintings, depends on the size.

Cons: Need to make quite a few of these to cover all three walls, which might defer the size advantage. If it is not required (as in the picture), then it’s less bulky.

Jon Muldoon, www.jonmuldoon.ca

The Concrete Wire Mesh

Concrete enforcement wire mesh size 4’x8’, hanged from the tent’s frame with twine. The artwork is hanged using S hooks.

Pros: Inexpensive and light weight. Can hold many paintings, depends on the size.

Cons: the wire mesh rusts very easily, so it must be treated somehow beforehand, either painted over with rust resistance paint, or some anti-rusting spray. Edges can poke and scratch you. Not heavy but still bulky to carry and transport.

Moshe Mikanovsky, www.mikanovsky.com

The Gallery-in-the-Park

A gallery hanging system is attached to a 1”x4” board of similar length. Eyelets screws are attached to the top of the board, which is suspended from the tent’s frame using cable ties.

Pros: Small and simple.

Cons: Depends on the gallery hanging system, only one row of paintings can be hanged. Might be more expensive than the average DYI system, but needed to be compared with other professional systems.

The Coat Hanger

This DIY coat hanger style system is constructed of a 1”x1”x8’ wood strip attached to a small board for a base. The base is held with a small weight and the top of the strip is attached to the tent’s frame with wire. Hooks are attached to the front in intervals.

Pros: Simple and inexpensive.

Cons: Does not look very stable or fit for big and heavy paintings.

Sheetal Sehgal, www.sheetalsehgal.com

The Stained Glass Window

This system is quite unique. It is constructed of a wooden frame, and metal construction built together especially for this purpose. It’s easier to have a look at the picture and see what I mean. The final look is of a stained-glass window without the glass. The artwork is suspended off the metal-work with S hooks.

Pros: Special look that gave the booth a unique design.

Cons: Need to be very handy to create. Heavy for carry and transport.

Liz Menard, liz.menard@utoronto.ca

As you can see, there are so many creative ways to hang your art in a tent! I didn’t even mention The Easels Field and The Professional Grids. I am sure there are many more ways out there. True, being professional is very important and everyone should strive to present their art in the most professional way possible but if you are on a tight budget, want to try what an art fair is all about, or just want to be a bit different, why not try one of these displays? And if you have more ideas, please share them with us; we would love to hear from you.

Cheers

Moshe

PS Thank you to all the artists who allowed my wife and I to take pictures of their displays and use them in this post.
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Monday Marketing – Art Fair Checklist

Two weeks ago I reprinted a post by Moshe Mikanovsky on preparing for an Art Fair. It’s a great post with lots of things to think about if you are new to doing art fairs. Here’s his Follow-Up Checklist. There is great information here based on his personal experiences.  Next  Monday you’ll read about the hanging systems he is using and is thinking about using. Enjoy!

My First Art Fair Checklist – Follow Up

by Moshe Mikanovsky

This article is by Moshe Mikanovsky, Regular contributing writer for FineArtViews.  You should submit an article and share your views as a guest author by clicking here.

Wow! The time I had preparing and doing my first art fair was just amazing!

After writing “My First Art Fair Checklist”, I received many comments with some great tips, encouragements and well wishes. And it was well received. I felt that many of you were there with me, if not in presence, then in mind and spirit. I also had several visitors to my booth who commented on the previous blog post. That was awesome!

Ok, so now let’s get to business. Many of you were waiting patiently for my report about the show and how it went, so with no further due, here it is, my Lessons Learned:

Artwork

  • I believe that my artwork spoke for itself. I received many excellent comments, so that was good.
  • I didn’t sell anything though. Yes, I am not afraid to admit it, the same as I would not be afraid to tell you how successful I was selling million of dollars worth of paintings… I wish. Trying to understand though why I didn’t sell, I came up with a few ideas:
  • My niche art didn’t fit most of the buyers. My art is based on religious subject matter or inspiration from my upbringing in Israel. Although I have paintings of trees and of the Zodiac, the other paintings might be a turn off for some.
  • My unique style (which I did receive many comments on it) is still needs to be “understood”. Presenting for the first time, it takes time to build followers who not only like but also buy my art.
  • Work on paper. I was told that people buy more art on canvas rather than on paper. All my art is watercolor on paper. I did have 4 small paintings in watercolors mounted on panel and covered with resin, which many people really liked, so I am thinking of creating more of these in the future.
  • The show itself. Although the organization of the show was outstanding, I heard comments from other artists that were disappointed with their sales. One even told me that the show attracts many dog-walkers and baby-strollers and not the real art-buyers. But, I did see people buying art. So it might be only personal observation.
  • Not enough marketing on my part. As much as I tried to market the show to everyone I know, only a few of my existing contacts showed up. I relied too much on the exposure of the new crowds that had never seen me before.
  • Attraction of my tent. Although I really liked the end result of my tent, which you can see in some of the pictures I took, I did get some feedback from my mentor that my tent was “too clean” and not strong enough in a way of attracting people in. Maybe it’s true, I still have to think about it a bit more…
  • People like to “find hidden treasures”. I saw how everyone loved sifting through boxes of matted artwork. The art that they didn’t see on the walls but had to go through in the box was hidden from them and attracted them. I will definitely try to have some in the future.

Tent

My tent worked out really nice! We did have prediction for rain, so I sealed the seams of my roof several days beforehand. I was very anxious about it, because I didn’t know if I did it right or not, but in the end, it was great. We only had rain at night between the two days of the show and water did not leak through, so I was very happy. One of my neighbors though had water leaking into her tent and she realized that the tent was not water resistant.

Putting up the tent and taking it apart was not too bad, although in hot and humid weather it was quite steamy inside. I kind of envied the artists who came to a ready tent that they rented. On the other hand, I saved few hundred dollars by borrowing mine and putting it up myself.

Although the organizers asked everyone to bring a white tent, several artists opted for other colors. Either they had the tents already or borrowed them. I still think white is the way to go.

Very important – before going home, always make sure that not only your tent is secure with weights in all 4 corners, but also all your neighbors on ALL sides are secure. And if they are not, insist that they don’t leave before they make sure it’s secure. Otherwise you might come the next day and see that your tent is standing nicely but the tent next door just moved a bit and maybe even collapsed on yours… So do yourself a favor, don’t be shy, befriend your neighbors, and insist that they do their job to make everything safe.

Display system

Hmmm, well, what can I say? As this was my most challenging item before the show, it was also most challenging during the show… Let me tell you why. The wire mesh I used was easy to install and looked quite nice. The problems started with the overnight rains and humidity in the air. The iron mesh rusted very quickly. At the morning of the second day I had to wipe all three meshes and the rust stains on the wall of my friend’s tent will never come off (we tried CLR but it didn’t work… maybe washing it somehow?)

I still got poked and scratched by the pointed edges of the wires.

The S Hooks had a mind of their own and it was sometimes a challenge to straighten the artwork. Drove me a bit crazy all the time, especially when it was windy and each painting was a bit tilted.

I saw many other excellent ways to hang the art. My next article will be dedicated for the other great display systems. It’s a topic that needs its own post.

Marketing

I handed out many business cards and postcards, so I am happy about that. I am sure I will have some returning clients for my paintings and/or my Giclee and licensed products (mainly the Ketubahs).

Many people looked through my portfolio, so I was happy to have it.

My little “marketing surprise” was the shirts my wife and I wore during the show. That goes to one of the discussions in the last article’s comments, regarding what to wear (professionally vs. fitting the crowds). I opted to do it like in trade shows – wear a white shirt with my logo and name, and my website on the back and sleeve. I also had a 3rd shirt on the table, which I put out for a drawing for all the people who signed my guestbook for my newsletter.

And speaking about a logo – the image of the Leo from my Zodiac painting was everywhere – my business cards, my tent’s sign, my shirt, the cover of my portfolio, and online it’s on my blog , newsletter and my avatar as well.

Other supplies

In addition to the list I published last time, I got some new items: 4 weights to secure the tent, work or garden gloves, first aid kit with band-aids and Polysporin, business cards’ and fliers’ holder, pouch for money and other valuables, bungee cords, camera, paint-pen to fix scratches on frames, measuring tape…

I want to thank everyone for their support. As a way of appreciation, I put together a checklist form, “My Art Fair Packing List”. Feel free to download it and use it for all your future events. And be nice, play it forward, and share with others.

Cheers

Moshe
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Getting Ready for a Show

 
Next weekend is the arts and craft show for Arts and Cultural Alliance down here. It used to be the Greater Oro Valley Arts Council, but that kept out everyone south of River Road; with their successes over the past few years, they changed their name to include all of Southern Arizona. So our small group is participating next weekend.
This weekend was all kinds of loose ends: bagging fabrics, labeling, pricing, writing up inventory, checking to be sure we hadn’t forgotten anything, and getting school work done ahead of time, since by the end of the week there won’t be any spare time left. Plus I am getting ready for tomorrow night’s meeting, to be sure all of us are ready, and we can answer any last minute questions from the group.
I still need to create the agenda for tomorrow night, make up the sign-up sheets for the weekend, and maybe finish up beading just one more piece to take. Everything arrived on time – here’s our banner:

This is so different from the one other show we did, way back about 14 years ago. We didn’t have a clue – just put out art pieces and wondered why no one bought anything. Much more thought went into next weekend: types of items (lots of little, impulse buys), some small fabric pieces, stationery, larger fiber pieces, digital art, clay pots, water colors, semi-precious jewelry, and books. Really do have something for everyone. We’ve got change worked out, schedules worked out, displays worked out…I do think we are ready.

Pima Cimmunity College Northwest (7600 North Shannon, Tucson), Saturday and Sunday if you can make it!

And from the email this past week, a few tips on marketing….

• Set aside a specific day and time each week for marketing.

• Create a quiet office space for your business.

• Start collecting names for your mailing list.

• Call five to 10 art world professionals each week.

• Spend one day visiting local galleries.

• Subscribe to an art publication for one year and read it.

• Enter a competition.

• Sponsor a community event.

• Host a studio party.

• Donate time to some charity. Let people know you are an artist.

• Barter your art for services.

• Support your statewide arts organization by buying an art license plate with your art-business name on it.

• Try to get an interview on your local radio station.

• What interior designer could you take to lunch?

• To what local business could you lease your artwork?

• In what cafe could you hang your paintings?

• Give out coupons with a Valentine’s Day e-mail blast.

• What special offer could you make on a postcard to your clients?

• What storyline can you create for the local art writer?

• What previous client would be able to give you a useful referral?
 
• What sign could you put on your car to advertise your work?

• What bumper sticker could you create to give to your clients?
 
• Create an e-mail newsletter to send to clients.

• How much would it cost to put up a billboard at the entrance to town?
 
• Create an unusual, catchy name for your new group of paintings.
 
• Apply to the next local art fair.

• Start saying, “I am an artist.”
 
• Provide a specialized service that no other artist provides.

• Get a phone number that spells out something (or figure out what your current one spells).
.
• Be friendly with a competitor.

• Place your artwork in model home displays.
 
• Work with a local chapter of American Society of Interior Designers—give a talk at one of their meetings.

• Contact your local International Furnishings and Design Association chapter affiliation.
 
• Place a display of your work at the local library, associated with a talk you will give.

• Find a Realtor’s office that will let you exhibit. Offer agents a commission on sales.

• Create a gift certificate form.

• Check out your local doctor, veterinarian, optometrist, emergency room, hospital, medical facilities office. These venues  often do have a budget for “decoration.” If they are not in the position to buy, offer a lease option.

• Smile at everyone today.

This is from artmarketing.com, with their book Art Marketing 101. I need to review this list on a regular basis, as I try to build my business. But at the same time, I have to remind myself that I already have a full-time jub teaching, so I have to be judicious in my time. I’m interested in hearing from you – which ones have you tried that really work?

And Now – The Spring Art Sow


For your viewing pleasure – and my memory of a year teaching art – and learning how to teach it – the spring art show – over 180 pieces of art – the silent auction is still going on.

The hallway in the electives wing seemed the best place for this – I wasn’t able to get more panels, since the ones I had were for the museum. Plus, I was thinking of ordering 15 panels – 5 more than the fall – and about 4 times the art.


The hallway probably isn’t the most optimal one, but we were able to have decent security, since the teachers were out in the hallway between classes. We have only had one piece written on, and the show has been up about 8 school days. Not as many adults see the show, but the kids are always stopping – biggest problem? “Don’t touch the art!”

The illuminated letters have been the hit of the show. Almost every student chose theirs to be on display. I just wasn’t able to get artist statements done from every student – which would have been a great addition, but I just didn’t have the time.








One of my seventh graders did a solo show – kids and teachers had trouble realizing he is not an adult artist – still a student. He did a great job, used a variety of media from class, and sould be absolutely amazing as an artist.














Then there were the color studies we did at the beginning of the semester – the kids voted on the ones they wanted that met the qualifications of the assignment.

The dream rooms – learning how to use perspective – was an extremely successful assignment – for some students it was the only assignment they completed.


The doodles were the very first assignment, and again the kids voted on the ones they wanted displayed.

We did a type of contour drawing that held the kids’ attention, except for those who couldn’t handle finishing all the details. Each piece started with two letters, two numbers, two shapes, and some object.

I’m really pleased with the mandalas, although there is less of a “personal” feel to these, as opposed to last semester. The kids really got into working with lines, so the work is just as good, just different.


The work on perspective and shading really paid off – in their final exam last week, the amount of drawings with shading and texture increased ten-fold.


And finally – additional pieces the kids wanted in….

A Solo Show


I have an incredibly talented student in art class this semester, and I want to do right by him. Most of the types of assignments I am doing are for students who have had no exposure to art. I offered him a solo show at the art show in May – he would need to create 20 pieces of art. I wanted him to think about it.

He asked me on Friday if the pieces all needed to be pencil drawings, and I said no. It never occurred to me they would all be pencil, but evidently it did to him. So I am thinking now about some ways to expand his range – like getting him markers for a different medium, having him study an artist and try and create a work in that style, getting out paints, India ink and pens, oils – maybe even clay and other three-dimensional tools. I want him to experiment and really grow in what he does.

The other piece of news – we may have our first major teaching gig – in Hawaii! It would be so cool to get back there, and have our expenses paid! The logistics would be amazing, and we would have to start planning now, but I would love the opportunity. I have also offered to do a presentation on marbling – historical, as well as the new digital direction we are going. I wouldn’t be surprised if we know something by the end of January, in which case we start making fabric! Yee-hah!

On Buying Art


I had said to the kids in art class that they could put their work up for sale, which they thought was kinda cool. But today three of the girls sold pieces, and now it has become a craze among the students to – not so much sell a piece – as for students to buy art. Yay! We are creating a culture where students are interested in buying another piece of art – so they value it, and the art program is growing by leaps and bounds. We have already extended the show a week – and now I have to figure out a way to manage sales. I think I have a plan – but there are grades to do, and a room to clean, and plans to do for the new semester…plus a reward party for the kids tomorrow. Nothing like a busy last day!

The Art Show is Up!


Two days of some hard physical labor and the art show is up! All the activity really makes me wonder how I used to do all the musicals – ‘course that was 16 years ago. Sheesh, I’m getting old. Yesterday my eighth graders helped with all the nuts and bolts (literally) of putting the panels together. Today with my seventh grade I did a quick design lesson about measuring, making sure things are straight, looking for balance, a good color mix – and then they took the artwork, chose a panel, and started to mount the work.

Two of my girls helped me during seventh period (thanks Arreana and Zayra!) and they rearranged a few panels so the work was more balanced. Turns out they discovered they have a very good eye for this sort of thing! So here they are – five out of the 10 panels – notice what I mean about the great stone wall?


You can see some of the digital work the kids did, plus some of the stained glass letters.

The circle piece is really fun – Brianna did a bunch of overlapping circles and didn’t know where to go from there. I suggested she vary the colors from light to dark and she ended up with incredible depth to the piece.


Some of the geometrics, once color was added, really improved their impact. The bottom piece started out as a perspective lesson, and when Jullian framed it off-center, it led to him adding the flames around the NYC skyline in memory of September 11.

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