Retirement is amazing – all the time to create art and work on the art business.I’m very busy, one one of the things I let go was the notion of substitute teaching during retirement. Nope, don’t want to lose a day to the classroom and grief when I can be making art.
Spending the money to redo the studio was an excellent investment. It means we’re serious, plus the studio is so inviting – we WANT to be in there all the time. And once I started adding fresh flowers to the studio – well, the feng shui has been very conducive to creating.
I am certainly getting things done, but what I am finding is that I need to move to getting larger chunks of a goal done within a few days, rather than dragging it out over a couple of weeks, with just doing a piece here and there. I need to get it off my list, and I think this will work.
That said, one of my goals for this 100 days is three of the action plans in Alyson Stanfield‘s I’d Rather Be in the Studio! So as I was looking over Action Plan 1, I realized I have done pieces of this before, but not with these particular questions. I’ve looked at my target audience, my ideal customer, I’ve looked at overall goals, but never really defined success itself.
So that’s my task today. Alyson lists 20 areas to ruminate on concerning how you visualize success.
* Production of art: I want to make at least three major pieces (Gaia weavings) a year; spend time each week in the studio revising, finishing, working on at least a dozen smaller pieces. So far for this second half of the year, I think I am on track – I already have three smaller pieces just about completed, and one new major weaving sketched out.
* Quality of artwork: It’s very important to me, now that I have the time, to take some art classes, primarily studio art as opposed to art history (which I still would like to do). I want my work to be excellent and gallery-ready. I may still pursue a couple of show venues, but that’s not as important to me as it was. I want to continue to learn new techniques to include in new artwork. Both hubby and I are really looking to improve our marbling skills.
* Exhibition venues: As I said, not as important to me to enter juried shows. I want to find a couple of galleries to carry my work, beyond the website. I am entering a local show (not juried) for the possible connections, as well as seeing if I can make what is in my mind actually happen in the piece.
* Teaching venues and opportunities: hmmm, possibly, but not at this moment. I’ve done a number of local gigs over the years, but never really went prepared with stuff to sell. Maybe something to consider after I have all the other business pieces in place.
* Travel: oh, yeah, and not necessarily for business (but we always visit galleries). I want to get at least one big trip in each year. We always visit museums and galleries, so outlets for our work, as well as new ideas, are always part of our travel. We even have promo literature to take with us.
* Home, Studio, Environment: The studio makeover was critical, and it will more than pay for itself in productivity. We’re happy with our apartment and locale, although eventually we will move East again.
* Spirituality: I am practicing the principles of the Laws of Attraction and Abundance and I have been extremely pleased with my whole attitude change. I am reading Native Wisdom for White Minds by Anne Wilson Shaef, as I love the saying of our indigenous people around the world. And nothing beats standing and wondering at some amazing site in nature.
* Health: major goal here, as I want to be around for a long time. I am taking steps to do what I need to, and hopefully with this 100 days I will see some good success.
* Leadership Roles: kinda done with this. That’s why I retired. I’m leading myself to success.
* Published Work: hmmmm. Something to think about, just not sure how I can turn the marbling into a successful book. Seems like the books that have been written about marbling and projects haven’t lasted long. And I’m not sure I want the pressure and deadlines of a book contract. Been there, done that.
* Visits to the website and blog: Numbers for the blog have been steadily increasing since I got back to blogging. The website has stayed pretty static, but I am not doing significant marketing on that yet. I’ve done some small revisions on the website, I still need to add new work, and I need to think through the purpose of the website. I want to see the blog traffic translate into sales.
* Subscribers to the newsletter: I am so lacking in this. I thought I had it under control last summer, but school hit and my time was no longer my own. I have signed up with Mail Chimp and am busy importing the addresses of subscribers so far. I want a schedule of every three weeks, but I need to spend time seriously looking at the content for the newsletter, plus be VERY prepared for this year’s holiday season.
* Social Media connections: you can read about this progress on tomorrow’s blog. The only thing I haven’t seemed to master dealing with is Twitter.
* Sales of my book: Nope, but I’m going to change “book” to “patterns.” This is an area for long-term development. Two quilt patterns art in progress, and I need to refine my Polynomial Quilt pattern.
* Sales of my art: Definitely a big goal. I want our art business to help provide for travel in retirement. My immediate two-year goal is $1000 a month from the business.
* Grants received: another hmmm. Something to think about on down the future. I do have experience writing grants, so on down the road I will look at this.
* Articles by me: I did get paid abut 4 years ago for a series of articles on a quilting site. This will go on the long-term list of things to explore, as I do enjoy writing.
* Commissions: just finished my first big one, and I certainly want more. To this end I need to develop and promote my contacts and collectors lists. I need to put on the long-term list to check with the local and state arts council for both grants and commissions.
* Public or private collections: not quite sure about this – something to think about.
* Licensing: this is a major one, and I have already identified some collections. I need to begin fleshing these out till I have at least 10 developed, and then I’m going looking for an agent.
* Volunteer work: I added this one, as I want to donate time and art to a local organization called Ben’s Bells. Very worthy, and I want to help. Also, I want to continue the work for Art from the Heart (see top right of this page) to help promote peace.
If all of this intrigues you, you can pick up Alyson‘s book. WELL WORTH the investment in yourself and your art.