First Quarter Marketing

So a while back – like the end of November – I did goals for my third season of practicing abundance and attraction. December was pretty melancholy for me, made more so by the fact that I couldn’t seem to get it together to work on my new goals. So I decided on a “do-over.”

January 1 came and I was into the zone. We’ve been marbling like crazy for StashFest in Seattle the end of March. And selling on eBay and sewing like crazy. So I recognized I would need to take some time and look at what was planned already for the first quarter and then build on and in those plans. January first we both sat down and looked at what was ahead of us to get ready for StashFest, and once the calendar was blocked out, I knew what I wanted to add.

First, updating my profile on The Textile and Fiber Arts List, which has a totally new design. This will take a while, but I need to get it done.

Second, update my Etsy site with more fabrics. I am getting down (a good thing) because of the holidays, and I want to get at least two more gift baskets up on the site.

Third, make a list of art shows available through June that I could enter. This looks at what work is already done and acceptable, and my availability for doing new work. I narrowed to five shows, of which two need significant new pieces. I am up for that challenge, as the fabric is already created for one of the entries.

Fourth, newsletters. For some reason this has been really difficult to work on….don’t really know why, except I read so much about how great your newsletters need to be and I think it intimidates me. I also have to figure out how to work Mail Chimp…..There will be two newsletters: a general one once a month, and a collectors one once a quarter.

Fifth, the portfolio needs a major overhaul in preparation for Seattle. This shouldn’t take long, once I get to it. Along with this are additional business cards and postcards. I just need to get the images set for these.

Sixth, continue normal marketing. the blog is continuing, and readership has increased, due to my posting on the FMQ list as I quilt along. I don’t tweet as much as I should, but I do post on Facebook. I haven’t been as regular with postings on the Facebook fan page, and that needs to change. I also need to comment on more blogs – get out of Google reader and pass on comments.

So those are the goals, keeping in mind by March 15 we need 400 fat quarters…..with today’s marbling we will be at 75 (and that’s just since December 30), so I’d say we are on track…….

What have you decided to do for marketing for this first quarter of a brand new year?

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