Monday Marketing…Catalogues? Rules? Truths?

Some nice marketing help from two of the gurus out there: Alyson Stanfield and Tara Reed. These four articles resonated with me, as their topics have been on my mind. First up, thinking about a catalog? Alyson has two articles on catalogs. “Peek Inside a Catalog of Your Art” has fabulous tips. This past spring I put together a “quickie” book from Shutterfly to showcase our work, but I would definitely do things differently next time. I lacked a good artist statement, credit lines, prices….oh so many mistakes. It did look gorgeous, all nice and big, but it could have been so much more. With the availability of print-on-demand and good software that makes designing books and catalogs easy, this is something we should all look at.

“Where to Distribute Catalogs of Your Art”  by Alyson follows up on your design and printing. Again, thanks to print-on-demand, pricing might now be so bad. Catalogs can be pricey, so think carefully about who gets a catalog. Optimize your audience.

I love this next: “Thirteen Truths About Marketing Your Art.” Oy, I need to review these every couple of weeks! Number 13 is my absolute weakness…..

Be sure to check out Alyson’s blog – loads of great advice!

 The last marketing gem is from Tara Reed of the Art Licensing Blog. Titled “The Rules of My Treehouse,” six great rules to help you continue creating art. I love “Don’t dwell on the negative.” Keep those folks out of your treehouse – and your life!

 If you are at all interested in checking out licensing your artwork, click below. I’ve used Tara’s books as I develop my own licensing plans, and they are really excellent. (Disclosure: I get a commission if you buy any of her materials off this website.) And…if you would rather be in the studio creating art, then check out Alyson’s book, I’d Rather Be in the Studio!



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